Unit 1: The UK Travel and Tourism Sector Assignment 2 Yr11 Travel and Tourism Learning Intention: What Does Success Look Like? - To outline the roles of the different types of organisation in the UK travel and tourism sector (P3) - To describe the different types of interrelationship between travel and tourism organisations (P4) - Key Words: Interrelationships - - ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships Starter In pairs, try and explain the following terms: • Private sector • Public sector • Voluntary sector Pair work! • Private sector – owned and controlled by private individuals or shareholders. Main aim is to make profit by selling a large range of products to tourists. E.g. Thomas Cook, Merlin Entertainment, Virgin Atlantic Airways • Public sector – funded, and sometimes owned, by the government. Main aim is to provide a service. E.g. National Tourist Boards, Tourist Information Centres • Voluntary sector – charitable sector, not part of the government and do not exist to make profit. Aim to promote a particular viewpoint. E.g. National Trust, Youth Hostel Association Roles of Organisations • Supplying products and services – e.g. Tourist Information • Making a profit – e.g. Alton Towers • Regulation – e.g. – Office of Rail Regulation • Promotion – e.g. Visit Britain • Supporting members – e.g. ABTA – The Travel Foundation Task – P3 Criteria Independent work! • Create a powerpoint presentation which focuses on the roles of organisations • When looking at the different roles of travel and tourism organisations you need to state whether it is domestic, inbound or outbound tourism • You will also need to give an example of a private, public and Learning Intention: voluntary organisation - To outline the roles of the different types of organisation in the UK travel and tourism sector (P3) Roles of Organisations • • • • • Supplying products and services Making a profit Regulation All need to be include – one per slide Promotion Supporting members You need to give….. - A definition - An example of an organisation, stating whether it is private, public or voluntary - Refer to whether this organisation is linked to domestic, inbound or outbound tourism Extension • Research Merlin Entertainments and find out the different types of organisations they work with, and the different services they offer • Produce a short report which details this information Yr11 Travel and Tourism Learning Intention: What Does Success Look Like? - To outline the roles of the different types of organisation in the UK travel and tourism sector (P3) - To describe the different types of interrelationship between travel and tourism organisations (P4) - Key Words: Interrelationships - - ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships Interrelationships between Organisations • Working together • Common ownership Can you think of any companies which would be classified as ‘common ownership’? Why would it be beneficial for different organisations to have a partnership? E.g. hotel and travel companies? Working Together Often travel and tourism organisations will work together in order to: • Provide a better service to their customers • Receive greater protection for smaller, independent organisations • Influence government policy on important issues affecting the sector • Arrange discount packages and deals that will appeal to their customers • Raise awareness and promote the sector Common Ownership Interrelationships also exist where different brands or companies are owned and controlled by the same organisation. The major tour operators, for example, own their own hotels, airlines and travel agencies. This provides various benefits including: • The ability to control the quality of all the different products in the package • Offering value for money holiday packages in a price competitive market • Giving the customer a seamless holiday experience Key Terms Ancillary organisations – support travel and tourism. Offer tourists additional products and services that complement their main product e.g. buying a package holiday may also require travel insurance and car hire Tour operator – puts together different components of a holiday e.g. accommodation, transport, excursions and transfers. Produce brochures to distribute their packages Domestic organisations Meet the needs of tourists travelling around the UK, such as tour operators, accommodation and transport providers, visitor attractions and other support and ancillary organisations Domestic tour operators arrange holidays and shortbreaks in the UK for residents of the UK Full-service scheduled airlines Transport providers allow tourists to move around the country by road, rail or air…. Transport providers • Privately owned companies that operate to a timetable • Fly at a set time regardless of the number of passengers • Example: British Airways Low-cost scheduled airlines Transport providers allow tourists to move around the country by road, rail or air…. Transport providers • Also known as ‘budget’ or ‘no frills’ carriers • Operate to a scheduled timetable, but often with reduced services and strict terms and conditions • Usually charge for additional extras • Examples: Ryanair, easyJet, Flybe and Jet2.com Hotels Other e.g. cruise ships, barges, ecolodges Guest accommodation Hostels Accommodation Providers Serviced apartments Campus accommodation Holiday villages Self-catering Camping parks Natural Attractions A natural feature of the environment • Mountains • Forests • Beaches • River and lakes Built Attractions Why would you want to visit each of these places? Visitor Attractions Heritage Attractions Conserve protect and celebrate historical and past traditions, events, ways of living and working • Castles • Stately homes • Heritage coasts and trails Some charge an admission fee, others don’t • Country parks • Historic houses • Zoos • Theme parks CASE STUDY Ironbridge Gorge What do you know about Ironbridge? Supporting Organisations The UK travel and tourism sector is supported and developed by a range of different local, regional and national organisations: • VisitBritain • Visit Wales • Regional Tourism Boards Outbound Organisations You now need to research those organisations which fit within the ‘outbound’ sector and describe their roles: • Tour operators • Travel agents • Transport providers (ferries, eurostar, etc) • Supporting organisations (ABTA) Look these up: Key Terms - Multiples - Independents - Bonded P4 Assignment Inter-relationships between organisations Produce a PowerPoint presentation completing the following task There are two types of inter relationships • Working together • Common ownership Working together - You need to state what working together is and the benefits • You will need to give examples of organisations which include domestic, inbound and outbound organisations (pg 14-15, 26) Common ownership - You need to state what common ownership is and the benefits • You will need to give examples of organisations which include domestic, inbound and outbound organisations. (pg 14-15, 26-27) CASE STUDY – You need to include a case study on Merlin Entertainments, describing the interrelationships between the companies involved within the organisation Yr11 Travel and Tourism Learning Intention: What Does Success Look Like? - To outline the roles of the different types of organisation in the UK travel and tourism sector (P3) - To describe the different types of interrelationship between travel and tourism organisations (P4) - Key Words: Interrelationships - - ALL pupils will be able to outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships