The concept Key insights

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Fashion Specials
Feeling, Gael, Marie Claire
LanguageDutch/French
Periodicity2x/year
Day of issueWednesday
Average print run
Feeling: 110 000
Gael: 56 000
Marie Claire édition belge: 30 000
Marie Claire Belgische Editie: 28 000
The concept
Feeling, Gael and Marie Claire are each trendsetters when it
comes to fashion and beauty. In February and August, their
glossy fashion specials hit the stands, a fashion must-have for
709 700* fashion conscious readers.
Key insights
Readers with a qualitative profile: the core target group
consists of women aged 25-54 from higher social classes
(1-4) – Selectivity on the target group: 225*.
Readers who are shopping-addicts: 69% of the readers are
avid shoppers. For them, shopping equals pure fun. 6 out of
10 go shopping at least once a month.**
1 out of 4 women shops as much online as offline.**
*Source: CIM 2012-2013/2 paper, national 12+
**Sanoma Propriety Research, #FeminInsight 2012
Fashion Specials
Feeling, Gael, Marie Claire
The rates
Print
Apps
Format W x H in mm
Rate 1/1
Feeling
225 x 295
€ 9 650
Format
Splash + Banner
Gael
225 x 295
€ 6 560
Volume
5 000 ad views
Marie Claire
Belgische Editie
215 x 270
€ 5 000
Period
2 weeks
Marie Claire
édition belge
215 x 270
€ 6 000
Rate
€ 750
Feeling.be
Gael.be
Styletoday.be
Feeling, Gael, Marie Claire
ROC fashion
Format
Billboard + halfpage
Billboard + halfpage
Billboard + halfpage
Dedicated emailing
Halfpage
Volume
57 500 impressions
(25% sov)
17 500 impressions
(25% sov)
75 000 impressions
(25% sov)
30 989 contacts
112 500 impressions
(25% sov)
Period
1 month
1 month
1 month
once
1 month
Rate
€ 3 738
€ 744
€ 3 188
€ 10 226
+ € 750 tech. cost
€ 5 513
Feeling + Gael Regional iOS App
Online
The calendar
Print
Edition 1
Spring
Deadline
reservation
Deadline
material
Edition 2
Fall
Deadline
reservation
Deadline
material
Promo
Feeling
19/02/14
21/01/14
24/01/14
20/08/14
18/07/14
24/07/14
Gael
19/02/14
21/01/14
24/01/14
20/08/14
18/07/14
24/07/14
An attractive discount of 15%
on all individual print, online
or app packages.
Marie Claire
Belgische Editie
19/02/14
21/01/14
03/02/14
20/08/14
18/07/14
01/08/14
Marie Claire
édition belge
19/02/14
21/01/14
03/02/14
20/08/14
18/07/14
01/08/14
The technical info
Delivery of material via AdPortal. PDF files should be delivered
according to the Medibel + v7standard (GWG_MagazineAds_1v4).
Please deliver only one ad per file and include all marks. In case the
ad has a trimsize, make it 5 mm. Text and/or images without trimsize
must be at least 5 mm from the edge. For 2/1 ads,supply 2 x 1/1
page.
More info on http://advertising.sanoma.be/en/technical-info
Digital
You can find our digital and crossmedia ratecard on
http://advertising.sanoma.be/en/digital-ratecard
Enjoy a discount of 20% on the
combi package print + online
+ app!
Contact
Sales manager
For more information, please contact your
sale representative
+32 15 67 80 22 | advertising.be@sanoma.com
Technical info
Print: adportal
+32 15 67 80 60 | be.ads@sanoma.com
Online: material@sanoma.com
Display: Kenny Claes
+32 15 67 84 56 | kenny.claes@sanoma.com
Integrations: Annelore De Kempeneer
+32 15 67 84 08 | annelore.dekempeneer@sanoma.com
More info on http://advertising.sanoma.be
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