Why CENTURY 21?
Mizrahi Realty
Why The CENTURY 21® System?
Through the CENTURY 21 System, you have the
opportunity and increased resources to leverage
our brand name and industry leading programs to
help you achieve maximum results and unlimited
growth to your business.
There is a reason why we are the biggest real
estate company in the world. Its professionals
such as yourself that see the power of
CENTURY 21 System and utilize it to its fullest
potential.
Our Brand Value Proposition
–We are a strong, vibrant and global real estate family.
–We strive every day to deliver unsurpassed
market intelligence and insights, and use our strengths
to help you successfully buy and sell real estate.
–We embrace your goals and are committed to achieving
them.
–Our network is your edge:
–56 countries, 8,000 offices and 143,000 agents strong.
CENTURY 21: The Gold Standard.
3
Our History
2007
8,000 Offices Worldwide
143,000 Sales Associates
56 Countries
CENTURY 21
Expands to Russia
40 Countries
2002
2006
CENTURY 21
Expands to Asia Pacific
20 Countries
1998
10 Countries
1989
5 Countries
2 Countries
1974
1971
1983
CENTURY 21
Expands to China
CENTURY 21
Expands to Mexico
CENTURY 21
Expands to Japan
First CENTURY 21 International
Office Opens in Canada
First CENTURY 21 Office
Opens in California
4
The CENTURY 21 System
SALES
ASSOCIATES
Customers
&
Clients
Brokers/Owners
CENTURY 21
System
5
How the CENTURY 21 System helps you
achieve your goals
Brand
Awareness
Business
Benefits
Market
Share
Technology
Award
Winning
Training
Awards and
Recognition
Programs
Industry
Leading
Marketing
6
Brand Awareness
We Are A Global Brand
8
What do consumers think?
CENTURY 21 has the
highest brand
awareness level when
compared to any other
real estate organization
surveyed.
CENT URY 21
49%
ReMax
45%
Coldwell Banker
27%
12%
Prudential
5%
ERA
2%
GMAC
0%
10%
CENT URY 21
20%
21%
Coldwell Banker
11%
4%
Prudential
ERA
1%
GMAC
1%
0%
5%
2006 Millward Brown Study
10%
15%
20%
25%
40%
50%
60%
First in consumers’
minds. CENTURY 21 is
the real estate
organization consumers
think of FIRST!
27%
ReMax
30%
30%
9
Century 21 versus Remax
Century 21
is viewed
40X more
than Remax!
10
Our Local Competitors can’t come
close to the CENTURY 21 name
Insert local competitor statistics from
www.googlebattle.com
100
80
60
40
20
0
East
West
North
1st
Qtr
2nd
Qtr
3rd
Qtr
4th
Qtr
Industry Leading Marketing
CENTURY 21 Marketing Programs
• Our programs maximize your chances of success by…
– Generating leads
– Creating Preference for the CENTURY 21 Brand
– Increasing consumer interest and satisfaction
– Enhancing customer retention
– Helping you differentiate from your competition
– Increasing listings and sales
13
National Advertising
14
Local Advertising
15
Real Estate Search Engines
16
Preferred Client Club
Personalized Welcome Letter
Personalized Spring and Fall Postcards
Personalized Bi-monthly Magazine
All This For Just $8 Per Year
17
eNewsletters
FREE!!!
18
Property Marketing Solutions
19
Personal TV Advertising
20
Technology
Century21.com
22
21Online.com
23
Property Slideshow
24
Build Your Own Web Site
25
The CENTURY 21 Lead Router Product
2. LeadRouter
Finds Agent
by Cell Phone
1. Consumer
Inquires
Online
5. Managers
and Brokerage
Monitor All
Leads
3. Agent
Contacts
Lead from
Anywhere
LeadRouter
Process
4. Software
Requires
Agent
Accountability
26
Global Referral Network (CGRN)
• Web-based referral management tool that
connects nearly 6,000 activated offices
• No activation fees
• No software purchases
• Free automatic upgrades
• Guaranteed referral fees
The CENTURY 21 Global Referral Network allows you to
access over 100,000 CENTURY 21 professionals
worldwide!
27
Award Winning Training
Award Winning Training
29
Training for Associates at All Levels
• Sales Skills
– CREATE 21
– Advanced Real Estate Skills (ARES)
• Coaching and Accountability
– BLAST!
– Productivity Enhancement Process (PEP)
• Niche Markets & Specializations
–
–
–
–
Fine Homes & Estates
New Home Sales
Mature Moves
Commercial Brokerage
• Designations
– CGRN Sales Associate
– Accredited Buyers Representation
– Residential Finance Specialist
30
Business Benefits
Healthcare
Two Programs with 5 Plans (Major & Limited Medical)
• Available to Sales Associate and Employees
• Enrollment via Phone, Website, and Onsite
• Enrollment available year round to “New” Agents and W2s
32
National Discounts
•6% discount
•25% discount on accessories
•
•
Up to 70% Savings Off Catalogue
Pricing
Free Retail Connect Savings Card
•Up to 12% off on dell.com
•Customized personal advertising
•Affordable - $349 gets you an ad ready for air
•Up to 50% off competitor pricing
33
Virtual Tours
34
Awards and Recognition Programs
Awards and Events
36
Top Agent Retreat
2008 - CHICAGO !!
37
CENTURY 21 System’s
Value Added Services
Additional Real Estate Services
39
Community Involvement
Giving Back To The Community
To Date CENTURY 21
Has Raised Over $91,000,000
For Easter Seals
2004
1999
1994
1989
1984
1979
2007
$76,000,000 Raised In
The First 25 Years
$62,000,000 Raised In The
First 20 Years
$47,000,000 Raised In The
First 15 Years
$20,000,000 Raised In The
First 10 Years
$6,000,000 Raised In The
First 5 Years
Easter Seals Selected
As Primary Charity
41
Transitioning into CENTURY 21
Rest assured that we will help you in your
transition with your business and your
assimilation into the office.
With different programs and guides to
help you every step of the way,
CENTURY 21 will ensure a seamless
transition into the system.
Thank you!