Cultivating Your
Leadership Presence
Presented October 21, 2013 by
Jo Miller
CEO
Women’s Leadership Coaching, Inc.
Jo Miller
CEO, Women’s Leadership Coaching, Inc.
• Helps emerging women leaders create a roadmap for
their career advancement.
• A leading authority on women’s leadership, Jo
delivers more than 60 speaking presentations
annually to audiences of up to 1,200 women.
• Helps companies cultivate a pipeline of qualified and
engaged emerging women leaders.
• Has traveled widely in Europe, Asia Pacific, and the
Middle East to deliver keynotes and teach workshops
for women’s conferences, professional associations,
and corporate women’s initiatives.
The Emerging Leader’s
Quandary
You can’t get a higher level job without
leadership experience…
But you can’t get leadership experience
without the job.
Are you the best kept secret
in your organization?
“Be famous for
something!
Know what is your
claim to fame.”
- General Manager
Who do you know who has
created a compelling
leadership brand presence for
themself?
In This Presentation
Identify
your ideal
leadershi
p niche
Cultivate
your
leadershi
p brand
presence
Make
your value
visible
IDEAL LEADERSHIP NICHE
The 3 essential elements for a
compelling leadership brand
presence
Your ideal leadership niche
What are you
passionate
about?
What are
your
leadership
strengths
and
talents?
What does
your
company/
industry
need and
value?
Exercise:
What is your ideal leadership niche?
Your ideal leadership niche
What are you
passionate
about?
What are
your
leadership
strengths
and
talents?
What does
your
company/
industry
need and
value?
LEADERSHIP BRAND
PRESENCE
“Be authentic about your own
leadership style. Don’t try to
change it.
Own it. Communicate it. Put a
value on it. Put a brand on it.”
- Dr. Rohini Anand,
SVP, Global Chief Diversity Officer,
Sodexo
Analyst
The change agent
Program Director
Go-to leader for corporate strategy
Identifies, nurtures & catalyzes talent
Collaborative leader who
delivers results
“Make your brand
scalable.”
- Krista Thomas,
VP Marketing, Fan Appz
Grab the PowerPoint at:
www.womensleadershipcoaching.com/new
Ask yourself:
• Where do I want to be in 2 years? In 5 years?
• What brand presence do I need to become
known for now, in order to get there?
Your brand must evolve as you
develop your career
Entry-level brands
Valuable contributor. Team-player. Specialist. Go-to person.
Mid-level brands
Strategist. Innovator. Change agent. People motivator.
Project leader. Subject matter expert. Fixer. Turnaround
architect.
Senior-level brands
Visionary. Thought leader. Leader who develops leaders.
Rainmaker. Charismatic leader. Quiet Leader.
Delivers results
Exercise:
What is your leadership brand statement?
MAKE YOUR VALUE VISIBLE
Results = Reward + Recognition
Results = Reward + Recognition
3 Steps to Making Your Value Visible
5%
1) Work Less
2) Work hard on the right projects
Women with outstanding
careers get to where they are
due to a reputation for
delivering results
“Make something great
happen.
No one tells you to do
it by the appreciate the
results.”
- Nina Bhatti, Startup Founder
Make a Career-Defining Contribution
 Showcase your brand
 Demonstrate your ability to deliver valuable results
•
•
•
•
•
•
Directly support your organization’s strategic plan & goals
Improve the “bottom line”
Solve a big problem
Push the cutting edge in your field of expertise
Perform a specific, not general role (Expert track)
Expose you to a new department, function or client
(Management track)
• Sharpen business acumen & leadership skills
• Contribute to special projects sponsored by key
executives
• Participate on special task forces and committees.
Exercise:
Identify possible career-defining
contributions.
3 Steps to Making Your Value Visible
5%
1) Work Less
2) Work hard on the right projects
3) Promote your accomplishments
“You must selfpromote in a way
that is authentic to
your brand.”
- Helayne Angelus, Principal,
Kalypso, Past President of NEW
When Self-Promotion Backfires
x
• It’s not authentic to their brand.
x
• They’re promoting the person not the
accomplishment.
x
• They’re not promoting in a way that the
team culture rewards or recognizes.
How to Promote Accomplishments
• Present in meetings. Invite leaders.
• Send out a newsletter or regular status updates
• Submit article to your organization’s or your industry’s
newsletter
• Write a blog, or paper for publication
• Share best practices
• Ask to be nominated for an award
• Ask a colleague to “toot your horn”, and reciprocate
• Speak at conferences, on panels, in the media
• Forward kudos emails with “FYI”.
3 Steps to Making Your Value Visible
5%
1) Work Less
2) Work hard on the right projects
3) Promote your accomplishments
In This Presentation
Identify
your ideal
leadershi
p niche
Cultivate
your
leadershi
p brand
presence
Make
your value
visible
“There is nothing untoward about being honest
about what you do well.
Your company cannot fully appreciate how to
leverage you as a resource if the company does
not have visibility into what your unique talents
are. So, don't deny that of your company.
Get out there. Make sure that people see you.
Make certain that they know what you do well.
And while you're doing that, make sure that
you're lifting some other people up as you climb.”
Grab the PowerPoint at:
www.womensleadershipcoaching.com/new
Cultivating Your
Leadership Presence
Presented October 21, 2013
Panel of Industry Leaders
Deana Bishop
Vice President, Central Region
Warehouse Retail Sales,
Coca-Cola Refreshments
The Coca-Cola Company
Ginnie Roeglin
Senior Vice President,
eCommerce and Publishing
Costco Wholesale Corporation
Donna Sanker
Vice President, Marketing
BP/ ampm
Teresa Turley
Vice President of Human
Resources
The Kroger Co.