Think differently
to lead more effectively
Thank you to our supporters
The ECLF is made possible thanks to the
generous support of our sponsors:
The ECLF team
Bruce MacMillan
Katie Callahan-Giobbi
MPI’s President and CEO
Executive VP, MPI Foundation & Chief
Business Architect
Didier Scaillet
Antonio Ducceschi
Joyce Dogniez
Miranda van Brück
Hannah Pattison
Bianca Manteuffel
VP Global Development
Dir. Sponsorship and Partnership Development
Director of Operations, EMEA
Chapter Business Manager, EMEA
Manager of Events, EMEA
Manager Member Services, EMEA
Ed Simeone
Carole McKellar
Kevin Cottam
Executive Producer, FusionProductions
Managing Director, The RFB Group
Inspirational coach at Aspire4excellence
Agenda Friday
17h30
17h45
18h00
19h15
19h30
20h15
Welcome & introduction
Get to know each other
A conversation with Bruce
MacMillan
Introduction Re-imagination
Diamond cocktail reception
Dinner
Think differently
to lead more effectively
Think differently
to lead more effectively
Think differently
to lead more effectively
Kevin Cottam
Kevin J. Cottam, B.Sc.,ACC
Inspirational coach, Aspire4excellence
Victoria, BC, CANADA
“Be the Change you Want to
See in the World”.
Mahatma Gandhi
Musical Ice Breaker
• What is your name?
• What MPI chapter are you from?
• What is/are the reason(s) you are
involved as a chapter leader?
• What makes you laugh?
Think differently
to lead more effectively
A Conversation with Bruce MacMillan
EVOLVING from Association to Global
Community
Co-Creating to Ensure Success
A Conversation with Bruce MacMillan
Our vision:
Build a rich global meeting
industry community
A Conversation with Bruce MacMillan
Our mission:
Make our members successful by
building human connections to:
- Knowledge/Ideas
- Relationships
- Marketplaces
A Conversation with Bruce MacMillan
CONNECTING PEOPLE
A Conversation with Bruce MacMillan
2007-08 Strategic Imperatives:
Evolve from Association to Global Community
Deploy programs, knowledge platforms and brand
architecture to align with vision
Re-imagine Business Relationships with Chapters
Invest in chapters to create channel partnerships
around community results
Elevate the Member Conversation and Experience
Elevate programs and services to a higher level of
experience and business return
Build a Great Organization
Create a remarkable culture and structure
Evolve from Association to Global
Community
Deploy programs, knowledge platforms and brand architecture to
align with global vision
FROM BLUE OCEAN 
Co-CREATION
Think Different
Re-Imagine
Think Different
Co-Creation
Historically, MPI has thought of itself as designing, and
marketing competitive products and services …
MPI
Suppliers
MPI
Marketing
Channels
“Passive”
Customers
… and most of our functions and processes may have been focused on creating
an “inside-out” efficiency
Service
development
Passive
Customers
Tools
development
Branding
MPI is redesigning itself to invite the experience of its
members/customers to be “co-created” between them and
MPI
Back room
Points of
customer
interaction
EXPERIENCE
MPI
MPI
members/clients
Wikipedia: Building knowledge through a
community
eBay as marketplace community
Community Co-Creation Model
THE RESOURCES
NETWORK
THE ISSUE NETWORK
MPI
FROM ASSOCIATION TO COMMUNITY
Back room
Points of customer
interaction
EXPERIENCE
MPI
SOLUTIONS DEVELOPED
UNDER THE LEADERSHIP
OF MEMBERS
Client
MPI FUNCTIONING LIKE eBAY
ISSUES SURFACED
BY MEMBERS
Blue Ocean
Co-Creation
Community
MPI’s Global Community
GEOGRAPHY
PEERS
PRACTICE
CULTURE
MARKETPLACE
Community Value Proposition
• No more “one size fits all” – less
command and control
• Fewer barriers to entry
• Participate in multiple communities that
YOU create
• Co-created education opportunities and
conferences
• Co-created publications
WHAT DOES SUCCESS LOOK LIKE?
Think differently
to lead more effectively
Focus for Saturday
I believe that . . .
Value to a European chapter member means ___________
A chapter and a leader delivers this value by _________
To provide this value as a chapter leader in Europe, I need _________
Success is _________
Success is measured by _______
____________ would be a great reward and recognition for me as a
chapter leader for the chapter to achieve success
____________ would be a great reward and recognition for my chapter
to achieve success
Think differently
to lead more effectively
Agenda Saturday
08h30
09h00
10h00
10h15
12h30
14h00
16h00
16h30
Start of forum
Re-imagination session
Lavazza coffee break
Re-imagination continued
Lunch
Re-imagination continued
End of Saturday forum
Gather in lobby for off-site program
Enjoy the Diamond cocktail !!
!! Drinks & dinner time !!
Kindly sponsored by:
Think differently
to lead more effectively