Case Study - My story so far - Department of Community Services

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My Business Journey
Anne Hanning Pty Ltd
Myself
 Artist
 Creative
 Mature Age Student
 Researcher
 Intellectual Property knowledge (Our Culture, Our
Future)
What?
 Job
 Family
 Income
 How
 When
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Researching
 My worldview
 Computer – internet
 Magazines
 Television
 Aboriginal Culture
 Australia
Contacts –Support Networks
 Pitching a business proposal
 Gaining financial support (IBA)
 Business Mentor (IBA)
 Lawyer - Terri Janke
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Business Plan Summary
The Business
The Market
The Future
The Finances
The Business
Business details
Registration details
Business premises
Organisation chart
Management & ownership
Key personnel
Products/services
Innovation
Insurance
Risk management
Legal considerations
Operations
Sustainability plan
The Market
Market research
Market targets
Environmental/industry analysis
Your customers
S.W.O.T. analysis
Your competitors
Advertising & sales
The Future
Vision statement
Mission statement
Goals/objectives
Action plan
The Finances
Key objectives and financial review
Assumptions
Start-up costs for [YEAR]
Balance sheet forecast
Profit and loss forecast
Expected cash flow
Break-even analysis
Supporting documentation
Barriers
 Start up Costs
 Creative Idea
 Market
 Scope
Networks
 Interstate
 Partnership
 Company
2009
2011
 Artistic Designer
 Aboriginal Consultancy
 Networks nationally and internationally
 Kooey Swimwear Australia –
 Sponsors Miss Universe Australia and Miss Teen USA
(Miss Tourism Australia)
 Opportunity for Aboriginal People the younger and next
generation
 That Aboriginal designs are accepted and wearable in
the higher end of the fashion industry.
 4th Collection
 Worldview - change
Kooey Swimwear
 Director /Designer (Business Background)
 General Manager /Designer (Business Organiser)
 Artist Designer (Campaigns /Consultant)
Kooey
 Rosemount Australian Fashion Week
 New York Fashion Week /events
 Mercedes Benz Fashion Swim in Miami
Thanks
annehanning.com
online store
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