CHCH TV
CHCH started broadcasting in 1954 and is proud to be the news
leader for Hamilton and the surrounding Halton and Niagara
regions. CHCH produces more original news programming than
any other local television station in North America. With a
primetime line-up anchored by movies, news magazine shows,
game shows and hit dramas, CHCH is available to over 90% of
Ontario and is viewed by millions nationally each week.
Fall 2013 Prime-Time Schedule
Program Time
Monday
Tuesday
Wednesday
6:00 PM
Thursday
Friday
Saturday
Sunday
6:00 PM
Evening News at Six
6:30 PM
6:30 PM
7:00 PM
Wheel of Fortune (S-CBS) [HD]
7:30 PM
Jeopardy (S-CBS) [HD]
8:00 PM
8:30 PM
Hart of Dixie
(S-CW) [HD]
9:00 PM
9:30 PM
10:00 PM
Program Time
CHCH At The
Movies [HD]
10:30 PM
11:00 PM
The Originals
(S-CW) [HD]
60 Minutes
(S-CBS) [HD]
Spin Off [HD]
Bones [HD]
CSI: Miami [HD]
Amazon
7:30 PM
8:00 PM
Millionaire [HD]
Supernatural
(S-CW) [HD]
7:00 PM
CHCH At The Movies
[HD]
The Watchlist [HD]
Evening News at Eleven
11:30 PM
CHCH At The
Movies [HD]
20/20
(S-ABC) [HD]
CHCH At The
Movies [HD]
48 Hours (S-CBS)
[HD]
8:30 PM
Sunday Blockbuster
[HD]
9:00 PM
9:30 PM
10:00 PM
10:30 PM
11:00 PM
11:30 PM
New This Fall
The Originals is a
spinoff from the
popular Vampires
Diaries series bringing
with it established
actors and characters.
Spin Off is an
exciting new game
show concept from
Mark Burnett
(Survivor, The Voice).
Fall 2013 Day-Time Schedule
Program Time
4:00 AM
4:30 AM
5:00 AM
5:30 AM
6:00 AM
6:30 AM
7:00 AM
7:30 AM
8:00 AM
8:30 AM
9:00 AM
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00 PM
12:30 PM
1:00 PM
1:30 PM
2:00 PM
2:30 PM
3:00 PM
3:30 PM
4:00 PM
4:30 PM
5:00 PM
5:30 PM
Monday
Tuesday
Wednesday
Thursday
Morning Live First Edition
Friday
Saturday
Sunday
Late Night Movies
Late Night Movies
Infomercials
Infomercials
Movie
Movie
Movie
Movie
Morning Live
News Now
News Now Midday
News Now
Sportsline
Square-Off
Program Time
4:00 AM
4:30 AM
5:00 AM
5:30 AM
6:00 AM
6:30 AM
7:00 AM
7:30 AM
8:00 AM
8:30 AM
9:00 AM
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00 PM
12:30 PM
1:00 PM
1:30 PM
2:00 PM
2:30 PM
3:00 PM
3:30 PM
4:00 PM
4:30 PM
5:00 PM
5:30 PM
Over 6.5 Million Viewers Weekly Across Canada
Toronto EM
Ontario
3 million
5.1 million
Source: BBM Canada, Fall 2012 (September 17 – December 9), Age 2+, weekly reach
Canada
6.6 million
Over 90% Reach of Ontario
Toronto EM
Ottawa EM
Hamilton Niagara*
Kitchener EM
London EM
Peterborough EM
Sud-NB-Tim/SSM
Barrie EM
Windsor EM/Essex
Thunder Bay EM
Kingston EM
Source BBM Canada, Reach based on PPM data, 2011/2012 annual 2+ reach
*Hamilton Niagara is part of the Toronto EM
Prime-Time Up 74%
With continued improvements to the prime-time schedule, CHCH has increased its
prime-time audience over 70% in just three years.
Prime-Time Average Minute Audience (000)
A25-54, Ontario
47,000
33,000
35,000
27,000
CHCH’s
Prime-time
audience for
the key
A25-54
demo is up
74% Fall
2009-Fall
2012.
Fall 2009
Fall 2010
Source: BBM Canada, Ontario, A25-54, Fall 2011 (September 12 – December 11),
Fall 2010 (September 13 – December 12), Fall 2009 (September 14 – December 13),
Fall 2012 STD (Sept 17 – December 9), Mo-Su 7p-11p,
TV station ranking based on A25-54, Mo-Su 2a-2a
Fall 2011
Fall 2012
Balanced Coverage
CHCH is the only Ontario station that focuses on both the Hamilton Niagara region
(an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced
coverage of the entire Toronto/Hamilton extended market.
CHCH
Competition*
Average Minute Audience
Toronto EM
Average Minute Audience
Toronto EM
Hamilton
Niagara
10%
Hamilton
Niagara
55%
Toronto EM
Balance
45%
Source: BBM Canada Fall 2012 (September 17 – December 9), Age 2+
*Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1, OMNI 2
Toronto EM
Balance
90%
Toronto Central Market Reach
While CHCH is the dominant station in the western region of the Toronto EM, we also
reach over 2 million viewers within the Toronto Central Market Area each week.
Source: BBM Canada, Fall 2012 (September 17 – December 9), Age 2+
Broad Appeal Programs
CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US
simulcasts and popular movies that attract broad appeal across the entire province.
Toronto Centric Programming
The majority of CHCH’s Prime-time and movie viewers
from the Toronto/Hamilton Extended Market are
located in the Toronto Central Market Area.
Top Toronto Centric Programs*
83%
% Distribution of Prime-time Programs and Movies
Adult 25-54 AMA (000)
81%
Balance
of EM
26%
78%
Toronto
CMA
74%
75%
72%
Source: BBM Canada, Fall 2012( September 17 – December 9)
*% of audience that comes from the
Toronto CMA
News Leader In The Western Half of Toronto EM
CHCH news is the only news that extensively covers the western portion of the Toronto EM,
an area that consists of over 1.2 million people.
2.0
Morning News
6.6
Hamilton Niagara Ratings
Adults 25-54
Early Evening News
Hamilton Niagara Ratings
Adults 25-54
4.0
Late Evening News
Hamilton Niagara Ratings
Adults 25-54
0.5
0.1 0.1 0.1
CHCH
Morning Live
Breakfast
Television
(Citytv)
CP24
Breakfast
Canada AM The Morning
(CTV)
Show
(Global)
0.9 0.6
0.0
CBC News
Now
0.2 0.1 0.1
CHCH
CTV Evening Global News CBC News at CityNews at CTV Evening
Evening
News (CTV)
Hour/
Six
Six
News (CP24)
News at Six,
Weekend
6:00p-7:00p
News
Source: BBM Canada, Hamilton Niagara region, Fall 2012 (Sept. 17 – Dec 9)
0.3 0.4 0.2 0.2
0.1
CHCH
Evening
News at 11
CTV Late
News
Global News CBC News at
at 11
11
CityNews
Tonight/
Weekend
CP24 Live at
11
Extend News Reach
CHCH adds at least 30% unduplicated weekly reach to any other
Toronto conventional station’s news properties.
Average Weekly Reach (000) – All News
Adults 25-54
CHCH & CTV
CHCH & Global
1,881
1,879
+35%
+42%
1,905
+39%
1,373
1,392
CHCH & Citytv
CHCH & CBC
1,476
1,327
+64%
902
CTV
CHCH & CTV
Global
CHCH & Global
Source: BBM Canada, Fall 2012 (September 17 – December 9), Ontario,
Includes all regularly scheduled news programs for each station
Citytv
CHCH & Citytv
CBC (CBLT)
CHCH & CBC
The Best of Both Worlds
CHCH effectively and efficiently reaches the entire Toronto EM.
+
Wide appeal US simulcasts and
popular movies to reach the entire
Toronto market and beyond.
Dominant news in the western
portion of the Toronto EM offering
extensive unduplicated news reach.
Summary
• 6.5 million viewers across Canada each week.
• Over 90% reach of Ontario.
• Balanced coverage of the entire Toronto EM.
o Toronto centric prime-time programming and movies
to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the Toronto EM.
• Continued improvements to prime-time, resulting in
74% growth in three years.
• More new programs this fall with proven industry backgrounds.
o The Originals (Vampire Diaries)
o Spin Off (Mark Burnett)
Program Specifics
CHCH News Has You Covered
CHCH Daily News Schedule
Morning Live First Edition (4:00am – 6:00am, multi-zone)
Morning Live (6:00am - 10:00am, multi-zone)
News Now AM (10:00am - 12:00pm, multi-zone)
News Now Midday (12:00pm - 1:00pm, multi-zone)
News Now PM (1:00pm – 5:00pm, multi-zone)
Evening News at Six (6:00pm – 7:00pm)
Evening News at 11 (11:00pm – 12:00am)
CHCH has the whole day
covered starting first at
4:00am, continuing throughout
the day and into the evening,
giving your customers the
information they need, when
they need it.
Returning Favourites
20/20 (Simulcast ABC) continues to combine hard-hitting investigative reports,
newsmaker interviews and compelling human interest and feature stories.
SUPERNATURAL (Simulcast CW) - Sam (Jared Padalecki) and Dean (Jensen Ackles) have
spent their lives on the road, battling every kind of supernatural threat. Over the years,
after dozens of bloody adventures, they finally closed in on their dark destiny: Sam and
Dean, with the help of their friends, father-figure Bobby and fallen angel Castiel, managed
to avert the Apocalypse and defeat Fate itself -- but at a terrible price.
60 MINUTES (Simulcast CBS) , The most successful television broadcast in history, began
its 45th season in September, 2012. Offering hard hitting investigative reports, interviews,
feature segments and profiles of people in the news, the broadcast begun in 1968 is still a
hit today.
48 HOURS MYSTERY (Simulcast CBS) is television's most popular true-crime series,
investigating shocking cases and compelling real-life dramas with journalistic integrity and
cutting-edge style.
Source: IMDb.com, Jeopardy.com, ABCnews.go.com
Returning Favourites
HART OF DIXIE (Simulcast CW) - Welcome to HART OF DIXIE, set in the lovely town of
BlueBell, Alabama, where the neighbors take care of one another, the mailman knows
your name, there's a parade every Tuesday ... and no one has ever seen the likes of Dr. Zoe
Hart. Zoe feels the culture shock of her new surroundings immediately but the real shock
comes when she learns that the doctor who invited her to BlueBell has passed away and
left her with his half of the medical practice.
JEOPARDY (Simulcast CBS) “America’s favourite quiz show” where contestants are
provided with the answers and asked what the question is, has won 30 Daytime Emmy
Awards. The show is hosted by Canadian TV legend Alex Trebek.
WHEEL OF FORTUNE (Simulcast CBS) Pat Sajak hosts this game show, where contestants
guess letters in mystery words and phrases. They win prizes based on results of spinning a
wheel and guessing correctly to solve the mystery. Vanna White stars as the 'letter-turner.
BONES (Syndicated) A forensic anthropologist and a cocky FBI agent build a team to
investigate death causes. Quite often, there isn't more to examine than rotten flesh or
mere bones.
Source: IMDb.com, Jeopardy.com, ABCnews.go.com
New Shows in Fall 2013
The Originals (Simulcast CW)
Tuesdays @ 8pm
Simmering with supernatural elements and featuring
familiar and fan-favorite characters from the
immensely popular drama The Vampire Diaries, it's THE
ORIGINALS, from The Vampire Diaries executive
producer/writer Julie Plec. This sexy new series centers
on the Original vampire family and the dangerous
vampire/werewolf hybrid, Klaus, who returns to the
magical melting pot that is the French Quarter of New
Orleans -- a town he helped build centuries ago.
Starring: Joseph Morgan, Daniel Gillies, Claire Holt,
Phoebe Tonkin
New Shows in Fall 2013
CSI: Miami
Tuesdays @ 10pm
Horatio Caine, a former homicide detective, heads a group
of investigators who work crimes amid the steamy, tropical
surroundings and cultural crossroads of Miami. His team
includes Calleigh Dusquene, a bilingual Southern beauty
with a specialty in ballistics; Tim Speedle, a cocky yet
disarming investigator who is well connected on the street,
and Eric Delko, an underwater recovery expert who knows
all the twists and turns of the Florida waterways. Rounding
out the team is Alexx Woods, the no-nonsense, know-it-all
coroner. And, after Speedle is killed in Action, Former
Patrolman Ryan Wolfe joins the team. Together, these
investigators collect and analyze the evidence to solve the
crimes and to vindicate those who often cannot speak for
themselves -- the victims.
Starring: David Caruso, Emily Procter, Adam Rodriguez
New Shows in Fall 2013
SPIN OFF
Wednesdays @ 8pm
Mark Burnett (Survivor, The Voice) brings his unique take on game
shows exclusively to CHCH. A game of trivia and chance where
contestants have a shot at winning thousands of dollars in cash testing
their knowledge and their luck. Win big or lose it all - it's all up to THE
WHEEL!
Host: Elvira Kurt
Who Wants to Be A Millionaire
Wednesdays @ 8:30pm
Starting with easy multiple-choice questions that gradually get
more challenging, contestants have only their wits and three lifeline
chances to see them through to the grand prize of one million
dollars.
Starring: Cedric 'the Entertainer'