CHCH TV
Who We Are
CHCH started broadcasting in 1954 and
is proud to be the news leader for
Hamilton and the surrounding Halton and
Niagara regions. CHCH produces more
original news programming than any
other local television station in North
America. With a primetime line-up
anchored by movies, news magazine
shows and hit dramas, CHCH is available
to over 90% of Ontario and is viewed by
millions nationally each week. This year
CHCH is celebrating 60 years on air!
Fall 2014 News Schedule
Program Time
4:00 AM
4:30 AM
5:00 AM
5:30 AM
6:00 AM
6:30 AM
7:00 AM
7:30 AM
8:00 AM
8:30 AM
9:00 AM
9:30 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00 PM
12:30 PM
1:00 PM
1:30 PM
2:00 PM
2:30 PM
3:00 PM
3:30 PM
4:00 PM
4:30 PM
5:00 PM
5:30 PM
Monday
Tuesday
Wednesday
Thursday
Morning Live First Edition
Friday
Saturday
Sunday
Late Night
Movies
Late Night
Movies
Infomercials
Infomercials
Morning Live
News Now
News Now Midday
CHCH
CHCH
Matinee Movie
Matinee Movie
News Now
Sportsline
Square-Off
CHCH
Matinee Movie
CHCH
Matinee Movie
Tiny Talent
Spin Off
Over 5.4 Million Viewers Weekly
Across Canada
Toronto EM
2.7 million
Ontario
4.4 million
Source: BBM Canada, (Sept 16/13-May 18/14) BYTD, Ind 2+, weekly reach
Canada
5.4 million
Over 90% Reach of Ontario
Toronto EM
Ottawa EM
Hamilton Niagara*
Kitchener EM
London EM
Peterborough EM
Sud-NB-Tim/SSM
Barrie EM
Windsor EM/Essex
Thunder Bay EM
Kingston EM
Source: BBM Canada, reach based on PPM data, 2012/13 annual 2+ reach
* Hamilton/Niagara part of the Toronto EM
Balanced Coverage
CHCH is the only Ontario station that focuses on both the Hamilton Niagara region
(an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced
coverage of the entire Toronto/Hamilton extended market.
Competition*
CHCH
Hamilton
Niagara
15%
Toronto
EM
Balance
43%
Hamilton
Niagara
57%
Toronto
EM
Balance
85%
Average Minute Audience
Average Minute Audience
Toronto EM
Toronto EM
Source: BBM Canada, Fall13/Winter14/Spring14 P2+
*Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1
Toronto Central Market Reach
While CHCH is the dominant station in the western region of the Toronto EM,
we also reach over 1.8 million viewers within the
Toronto Central Market Area each week.
Source: BBM Canada, Fall13/Winter14/Spring14 Age 2+
Broad Appeal Programs
CHCH is able to cover Toronto and the rest of Ontario with
a diverse schedule of US simulcasts and popular movies
that attract broad appeal across the entire province.
Prime-Time Programs That Deliver
The Toronto Central Market
Average Minute Audience
Average Minute Audience
Prime Time Programming
Tor/Ham EM, A25-54
A25-54, % of Tor/Ham EM
Coming From Toronto CMA
Balance of
Tor/Ham EM
26%
Toronto
CMA
74%
Source: BBM Canada, Fall13/Winter14/Spring14, Toronto/Hamilton EM
News
News Leader In The Western Half
of Toronto EM
CHCH news is the only news that extensively covers the western portion of the
Toronto EM, an area that consists of over 1.2 million people.
Morning News
Early Evening News
Late Evening News
Hamilton Niagara Ratings
Adults 25-54
Hamilton Niagara Ratings
Adults 25-54
Hamilton Niagara Ratings
Adults 25-54
1.7
2.2
4.9
0.9
1.5
0.3
0.1
0.1
CHCH
Breakfast
CP24
Canada
Morning Television Breakfast AM (CTV)
Live
(Citytv)
0.4
0.9
0.0
0.2
0.0
The
CBC News
Morning
Now
Show
(Global)
CHCH
Evening
News at 6
CTV
Evening
News
0.2
Global
CBC News CityNews at
at Six
Six
News Hour/
Weekend
News
Source: BBM Canada, Hamilton Niagara region, Fall13/Winter14/Spring14
0.1
CTV
Evening
News
(CP24)
0.3
0.2
0.1
CHCH
CTV Late
Global CBC News CityNews CP24 Live
Evening
News News at 11 at 11
Tonight/
at 11
News at 11
Weekend
The Best of Both Worlds
CHCH effectively and efficiently reaches the entire Toronto EM.
+
Wide appeal US simulcasts and
popular movies to reach the entire
Toronto market and beyond.
Dominant news in the western
portion of the Toronto EM
offering extensive unduplicated
news reach.
Summary
• 5.4 million viewers across Canada each week.
• Over 90% reach of Ontario.
• Balanced coverage of the entire Toronto EM.
o Toronto centric prime-time programming and movies
to reach the Toronto CMA and the rest of Ontario.
o Dominant local news to reach the western half of the
Toronto EM.
Demographic
Individuals 2+
Avg Wkly Rch
4,395,000
Profile %
100%
Gender
Women
Men
2,422,000
1,973,000
55%
45%
Age
Individuals 2-11
Individuals 12-17
Adults 18-34
Adults 35-54
Adults 55-64
Adults 65+
275,000
178,000
799,000
1,233,000
821,000
1,090,000
6%
4%
18%
28%
19%
25%
662,000
318,000
534,000
451,000
276,000
15%
7%
12%
10%
6%
Education
College+ Education
University+ Education
2,065,000
1,036,000
47%
24%
Household Information
Own Home
Kids in Home
HHI Under $30,000
HHI $30,000-$50,000
HHI $50,000-$75,000
HH Inc $75,000-$100,000
HHI $100,000+
3,550,000
1,392,000
585,000
712,000
1,057,000
716,000
1,067,000
81%
32%
13%
16%
24%
16%
24%
Occupation
Managers/Professionals
Technical/Trade
Sales
Clerical/Labourer
Self-Employed
Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18),
profile based on average weekly reach, Mo-Su 6a-12a
Viewer Profile
CHCH Demographic Profile
New This Winter on CHCH
Starring: Anthony Bourdain, Nigella Lawson,
Ludo Lefebvre, Marcus Samuelsson
Premieres: Thursday December 4th
New Prime
The Taste
(S-ABC) In this exhilarating
cooking competition series, The
Taste puts 16 culinary
competitors -- who range from
home cooks and professional
chefs to everything in between -in the kitchen, where four of the
world’s most notable masters of
the food world judge their
creations based on a blind taste.
In this pressure-packed contest, a
single spoonful can catapult a
contender to the top or send them
packing.
Last Man Standing
New This Fall on CHCH
(S-ABC) Mike Baxter is the marketing director
for an iconic outdoor sporting goods store. He
loves to have adventures while he's traveling
for work and, of course, he drives a pick-up
truck. While Mike is king of the hill at work, he's
the odd man out in a home that is dominated
by women -- namely his wife, Vanessa, and
their three daughters, 22- year-old Kristin, 17year-old Mandy and 14-year-old Eve. After
being a stay-at-home mom for years, Vanessa
recently returned to the workplace and was
quickly promoted (much to the dismay of her
primarily male co-workers). As a result of
Vanessa's increased work load, Mike is pulled
into more hands-on parenting than ever before.
Starring: Tim Allen, Nancy Travis, Molly Ephraim, Kaitlyn Dever
Cristela
New This Fall on CHCH
(S-ABC) In her sixth year of law school,
Cristela is finally on the brink of landing
her first big (unpaid) internship at a
prestigious law firm. The only problem is
that her pursuit of success is more
ambitious than her traditional MexicanAmerican family thinks is appropriate.
Starring: Cristela Alonzo, Carlos Ponce,
Terri Hoyos, Andrew Leeds, Sam
McMurray
New This Fall on CHCH
(S-NBC) Everybody wants to know
more about the lives of their favorite
celebrities, and this program provides
all the news they could ask for.
Following the ups and downs in the
careers of Hollywood's top stars,
viewers are given an up-close look at
both the successes and the scandals.
Access Hollywood has been keeping
the trends and gossip in Hollywood
since 1996.
Hosted by: Billy Bush, Shaun Robinson
New Prime
Access Hollywood
Burn Notice
New This Fall on CHCH
Starring: Jeffrey Donovan,
Gabrielle Anwar, Bruce Campbell,
Sharon Gless
Spies don't get fired; they get
burned. Michael Westen has received a
"burn notice". Dumped in his hometown
of Miami, Florida, he's been left in the
cold with no money, no job and no
information. With no job history, cash or
credit, he becomes a private eye with
the skills he picked up as an
intelligence operative. With the help of
his old friend, the drinking, womanizing
Sam Axe, and his gun-running, triggerhappy ex-girlfriend Fiona, he makes
people's problems go away. But when
he's done, Michael's biggest problem
becomes finding out who burned him
and trying to get back into the game.
The Simpsons
New This Fall on CHCH
Now the longest-running scripted show
in television history, THE SIMPSONS
immediately struck a chord with viewers
across the country more than 20 years
ago as it poked fun of itself and
everything else in its wake. With its
subversive humour and delightful wit,
the series has made an indelible imprint
on American pop culture and the family
members have become television icons.
This Fall, CHCH is giving viewers the
opportunity to experience the show from
the beginning.
Tiny Talent Time
New This Fall on CHCH
CHCH is bringing back one of the
longest running and most-loved shows
in Canadian television history! It’s all
part of our 60th Anniversary
Celebration kicking off this Spring. Tiny
Talent Time takes us back to a
refreshing era of tap-dancing tots and
pint-sized magicians sharing their
developing talents, just for the fun of it.
News/Current Affairs
Established Favourites
(S-ABC) A primetime news magazine program featuring co-anchors Elizabeth
Vargas and David Muir. 20/20 combines hard-hitting investigative reports,
newsmaker interviews and compelling human interest and feature stories.
(S-CBS) 60 Minutes, the most successful television broadcast in history, begins
its 47th season in September 2014. Offering hard-hitting investigative reports,
interviews, feature segments and profiles of people in the news, the broadcast
begun in 1968, is still a hit in 2014. 60 Minutes has won more Emmy Awards
than any other primetime broadcast, including a special Lifetime Achievement
Emmy. It has also won every major broadcast journalism award over its tenure,
including 18 Peabody and 14 DuPont Columbia University awards for
excellence in television broadcasting.
(S-CBS) Television’s most popular true-crime series, 48 Hours investigates
shocking cases and compelling real-life dramas with journalistic integrity and
cutting-edge style. 48 Hours in-depth approach has earned the program and its
teams numerous awards including 3 Peabodys, 20 Emmys, 5 RTNDA Edward R.
Murrow Awards and an Alfred I. DuPont-Columbia Award.
Dramas
Established Favourites
(S-CW) An offshoot of The Vampire Diaries, The Originals centers on
the Mikaelson siblings, otherwise known as the world’s original vampires: Klaus
(Joseph Morgan), Elijah (Daniel Gillies), and Rebekah (Claire Holt). The Original
Vampire family pledge to remain together, but now their bonds of family are
broken and Klaus reacts to an anonymous tip that someone is plotting against
the family in the place they helped build, New Orleans.
An investigative drama about Dr. Temperance Brennan, a highly-skilled forensic
anthropologist who works with FBI Agent Seeley Booth to assist on murder
investigations, when the standard methods of identifying a body are useless.
Horatio Caine, a former homicide detective, heads a group of investigators who
work crimes amid the steamy, tropical surroundings and cultural crossroads of
Miami. Together, these investigators collect and analyze the evidence to solve
the crimes and to vindicate those who often cannot speak for themselves —
the victims.
New to CHCH this Fall!
Lara Croft Tomb Raider; The Cradle of Life
Sky Captain and the World of Tomorrow
How to Lose Friends and Alienate People
The Italian Job
Heartbreakers
The Prince and Me
Stardust
Hotel Rwanda
The Longest Yard
White Christmas
Igby Goes Down
Return to Me
Lion for Lambs
Saved
The Ten Commandments
Double Jeopardy
Mission Impossible
Rescue Dawn
Uptown Girls
Valkyrie
CHCH News Has You Covered
CHCH Daily News Schedule
Morning Live First Edition
(4:00am – 6:00am, multi-zone)
Morning Live
(6:00am - 10:00am, multi-zone)
News Now AM
(10:00am - 12:00pm, multi-zone)
News Now Midday
(12:00pm - 1:00pm, multi-zone)
News Now PM
(1:00pm – 5:00pm, multi-zone)
Evening News at Six
(6:00pm – 7:00pm)
Evening News at 11
(11:00pm – 12:00am)
CHCH has the whole day
covered starting first at 4:00am,
continuing throughout the day
and into the evening, giving your
customers the information they
need, when they need it.
CHCH.com Viewer Profile
CHCH.com attracts key demographic
target groups and delivers over 230,000
unique visitors per month.
CHCH.com Viewer Profile
Composition Index UV vs. Internet Pop.
Females: 50%
115
117
A18-49
A25-54
139
W18-49
W25-54
145
HHI
$100,000+
Source: comScore Media Metrix, March 2014 (demographic profile – UV Index)
Google Analytics March 2014 (unique visitors, page views, video views)
Unique Monthly Visitors:
239,418
Monthly Page Views:
695,302
Males: 50%
143
Key CHCH.com Stats
Monthly Video Views:
486,697
New to CHCH.com
Live News Stream
4:00am-7:00pm, Monday-Friday
Viewers can now tune into our news
properties through our live stream on
CHCH.com. This provides advertisers an
opportunity to engage with our news
viewers on a variety of platforms and
locations.
CHCH recently launched a new rewards
program that allows users to collect points
for interacting with content on our website.
This provides a # of unique advertising
opportunities. Please contact your sales
representative for more information.
Specialty Stations
Reach Two Generations of Movie Fans With Our Specialty Stations
From Annie Hall to Casino, the 70s, 80s and
90s brought us some of the greatest films of all
time. Blockbusters like Terminator and Apollo
13 wowed audiences with their modern effects.
Teen comedies like Fast Times at Ridgemont
High and The Breakfast Club made us laugh at
our common high school foibles. Cult classics
like American Graffiti and Fear and Loathing in
Las Vegas defined generations. And,
superstars such as Robert DeNiro, Jack
Nicholson and Julia Roberts were born.
Silver Screen Classics is the only Canadian TV
channel specializing in classic movies, bringing
you legendary movie stars like John Wayne,
Elizabeth Taylor, Fred Astaire, Marilyn Monroe,
Ginger Rogers, Charlie Chaplin, Sophia Loren,
Kirk Douglas, Spencer Tracy, Marlon Brando
and many others. The station highlights classic
feature films from the 1930s, 40s, 50s and 60s
from Hollywood’s most iconic studios, such as
MGM, Universal, and 20th Century Fox.
246,000 Viewers Per Week
301,000 Viewer Per Week
Source: BBM Canada, Ontario, Spring 2014 Season-To-Date (February 17 – May 18),
profile based on average weekly reach, Mo-Su 6a-12a
Multi-zone Ads
High Frequency Invasive Ads At An Affordable Rate
• Become a part of our viewer’s regular daily routine
• 1-10 second L shaped unit airing once per hour (M-F 6a-5p), 55 occasions per week.
• Programs airing during multi-zone include: Morning Live, News Now AM, Midday & PM
• Logo/creative will appear at the bottom of the multi-zone area (highlighted below):
Source: comScore Media Metrix, three month average (Nov/13 – Jan/14), Google Analytics January 2014,
key stats based on January 2014 desktop usage
Geo Targeted Ads
Target only Those Who Can Contribute to
Your Success
CHCH, INVIDI Technologies and Cogeco Inc. have partnered to become the first to bring geotargeted ads to the Canadian market. This technology allows advertisers to target specific
areas within Cogeco’s Golden Horseshoe footprint with relevant ads using Invidi’s Advatar
system. Currently we can target over 180,000 households within the footprint (approximately
40% of the area) and serve up to 12 different creative executions. This technology is available
for CHCH’s key 6:00pm and 11:00pm newscasts and popular prime-time line-up.