Recruiting Members and Changing Lives
6 Priorities for Growing AZA and BBG
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• Our focus Model
is
• We are
Implement Systematic Recruitment
• It went as
headed by
Movement Initiatives
planned
• Particular
4 Year Membership
• Many of whom • Components
th Graders
life
• Take a look
Creating a Pipeline of 6th –•8Jewish
• Consists
of
at this
Parents Selling Membership
To Parents
• Exists
• Will you join
Direct Mail Marketing
• Approximately
us?
• Local
communities
• Supporters
• Committed
Adults
• We used to
be
• Good job
BBYO’s Recruitment Model for Growing AZA and BBG
M
MEET THEM
R
RECORD THEM
I
INVITE THEM
H
HOST THEM
A
ASK THEM
Relationship Building Recruitment
ALL JEWISH TEENS
KNOW US
Kickoff Programs - Movement Initiatives - Wow Events - Names Drive – Partners - Direct Mail
NAMES LIST
Invitations within 72 hours – Monthly Leadership Meetings – 3x Chapter Goal
R
LIKE US
M
MEET THEM
RECORD THEM
SMALL ACTIVITIES
CHAPTER ACTIVITIES
Non-Business Programs – Build
Friendships – Attendance At Events –
Recruitment Leadership Role
I
H
HOST THEM
INVITE THEM
A
JOIN US
PRE-CLOSE
CLOSE
Bid Cards
Chapter Inductions
Chapter Overnights
Conventions
ASK THEM
LEAD US
Building The Pipeline of 6th – 8th Graders
Shift the Approach of BBYO Connect
TODAY
- Monthly programs
- Only for 6th – 8th graders
- Small audience
- AZA and BBG awareness low
GOING FORWARD
- Movement Initiatives and other
WOW events
- Special focus on 8th Graders
- Large audience
- Exposes them to AZA and
BBG members
Examples:
1. Invite 6th – 8th graders to Hunger Games screening, focus on 8th grade recruitment
and ensure mechanism to capture data for 72 hour follow up
2. Invite 8th graders and their parents to Global Shabbat programming and make sure
at least two people from chapter meet each 8th grader
3. Ask parents to host an 8th grade info night with an activity for 8th graders led by AZA
and BBG members
Building The Pipeline of 6th – 8th Graders
Continue to Partner with Camps and Synagogues
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Summer visits to collect names
Deepen existing partnerships
Identify new opportunities
Membership option through camp and synagogue registration
Parents Selling Membership To Parents
Gift Of Membership
• Developing a list of ‘free’ benefits of membership
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Free t-shirt
Transition to High School program
Preferred pricing on first program of the year
• Utilize parents to help us advertise this strategy
• Looking for 5 – 10 communities to help pilot this strategy
Utilize FAN
• Explore the idea of 8th grade parent Parlor meetings for
membership
• Collect parent data at all events as important sale of Membership
and Involvement