Independent Economic
Development Task Force
Meeting #12
November 6, 2013
K. Gleasman
Agenda
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•
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•
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Review and approve meeting notes from Mtg #11
Status agency discussions (progress since 10/30/13) – all
Analyze data for questions 1 – 6 (section 1) - all
Other topics from task force
Public Comment –Summarized Input
Adjourn
11/6/2013
2
Review and approve meeting notes from Mtg #11
Transylvania County
Independent Economic Development Task Force
10/30/2013 Meeting #11
Members Present:
x Bradford
x Gleasman
x Harris
x Higgins
x Neumann
x Watkins
x Whitmire
Members Absent:
q Bradford
q Gleasman
q Harris
q Higgins
q Neumann
q Watkins
q Whitmire
Others Present:
Various members of public, Eric Crews of Transylvania Times, Wes Dickson, and Tom Dempsey
Recording Secretary:
Karen Gleasman
ITEM
DISCUSSION BEYOND SLIDE DECK
Review and approve Mtg Notes 10
Approved
Compare business friendliness of
Mark was unable to join us this week.
ACTION
D. Bradford will continue to work with Mark to
TC and Henderson County
find another time
Mark Peddy
Status Agency Discussions
Initial ideas for data analysis
x
Chamber - 2 individls have responded, rest of chamber not yet
x
Partnership - Frank on target
x
EDAB - response in
x
HOB - nothing new, on task
x
TDA by end of week
q
OP&ED - on task
q
Brevard - 1 staff responded, collective response not yet
q
Rosman - mayor took over, Billy to check
Discussed plan for two full day sessions
Wed 11/13 8AM - 5PM
Affinity method to assess qualitative input
Wed 12/4 Jeannette Goldsmith?
Fri 12/6
8AM - 5PM
Other topics from task force members
analyze data
propose
EDO's
Brevard
top 10
place for
mountain
biking,
only one
east of
Mississippi
The Brevard College cycling team won its second consecutive USA Cycling
Division II Collegiate Mountain Bike National Championship
Wes Dickson realized 10-20% growth in his bicycle business thru recession
Public comment through email
11/6/2013
No input received
Email account open:
TCIEDTF@gmail.com
Adjourn
3
Comparing business friendliness
Henderson vs Transylvania Counties
• Mark Peddy has a conflict with tonight’s meeting – wants to meet with us to
describe his experiences
11/6/2013
4
Status for agency discussions
On average in less than 5 minutes per; focus on progress since 10/23/13….
o Any issues?
o Other progress relative to these discussions
x
x
x
x
x
x
q
11/6/2013
5
Data analysis – Perceptions of Current Effort
Question 1: Is there one organization which is most effective in
economic development for Transylvania County? Why?
COC
TP
EDAB
HOB
TDA
TCOPED Brevard
Rosman
Most effective
Also effective
11/6/2013
6
Data analysis – Perceptions of Current Effort
• Question 2: How good has our community been at economic
development, i.e. how far off the mark are we?
Using a post-it note; summarize words from the organization for which you
have primary responsibility.
We will group recurring themes
Write down questions we have for “your” organization
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7
Data analysis – Perceptions of Current Effort
• Question 3: What is your organization best at in supporting economic
development
Using a post-it note; summarize words from the organization for which you
have primary responsibility.
We will group recurring themes
Write down questions we have for “your” organization
11/6/2013
8
Data analysis – Perceptions of Current Effort
• Question 4: Do you view Transylvania County as a competitive place
to do business? If not why?
Using a post-it note; summarize words from the organization for which you
have primary responsibility.
We will group recurring themes
Write down questions we have for “your” organization
11/6/2013
9
Data analysis – Perceptions of Current Effort
• Question 5: What messages about Transylvania County have the
most appeal to the people outside the community you interact with?
Are they the same for those who live here?
Using a post-it note; summarize words from the organization for which you
have primary responsibility.
We will group recurring themes
Write down questions we have for “your” organization
11/6/2013
10
Data analysis – Perceptions of Current Effort
• Question 6: What are the advantages to investing in Transylvania
County versus somewhere else in WNC?
Using a post-it note; summarize words from the organization for which you
have primary responsibility.
We will group recurring themes
Write down questions we have for “your” organization
11/6/2013
11
Mission statements
• Come prepared next week, 11/13, with mission/vision statements for
“your” organizations
Mission
COC
TP
EDAB
HOB
Advisory board to county commissioners in developing and carrying out effective
Economic Development Program
Non-profit organization whose purpose is to maintain a vital downtown.
Revitalization is done through design, economic restructuring, promotion, and
organization
TDA
TCOPED
Brevard
Rosman
11/6/2013
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Other topics from task force members
11/6/2013
13
Public Comment – summarized input
• Please send public comment to:
o email address:
TCIEDTF@gmail.com or
• Or provide in writing prior to or after each meeting.
• New email will be accessible to all task force members
• Karen Gleasman will ensure written comments are passed on to all
task force members
No input received last week
11/6/2013
14
Adjourn
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15
Targeted completion date – after upgrade
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•
•
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Oct 23, 2013: propose process to analyze agency data
Oct 30, 2013: finalize process to analyze agency data (retreats?)
October 31, 2013: most all agency input received
November (with holidays): analyze data
December: propose/evaluate organization construct alternatives
End of January: Interim report to community – Brand, mission, vision,
brainstormed list of targeted businesses, and EDO construct
• Feb 12 – finalize org construct, brand, mission, vision
• March – Select targeted businesses, develop initial marketing plan
• March – Final report prepared/presented to community and commissioners
11/6/2013
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Definition of Economic Development
“Economic development is a process by which a community creates,
retains, and reinvests wealth, and improves the quality of life.”
David Dodson, MDC Inc, Chapel Hill, NC
11/6/2013
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Decision criteria for EDO decision
1. Economic development is a process by which a community creates, retains, and reinvests wealth, and
improves the quality of life
2. Covers all seven elements of solid approach to economic development
a. Recruitment – soliciting companies to come or start here, includes marketing
b. Existing Industry Effort
c. Small Business Development
d. Entrepreneurial Development
e. Workforce Development – EDO consolidates needs and facilitates solutions
f. Economic Culture Creation
g. New business “ambassador” to smooth way with permitting, regulations
h. Vision/Leadership/Accountability – includes metrics related to mission and funding
3. Anticipated good return on financial investment
4. Great utilization of human capital including terrific volunteer base
5. User friendly – east to access, explain, and understand
6. Active engagement of the whole of the county
7. Clear communication and cooperation amongst parts
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Targeted industry brainstormed list 10/9/2013
Goldsmith
Industries
Nutraceuticals
Outdoor Recreation
Equipment
Industries
Aerospace industry parts
Industries
Cut & Sew
Food and Beverage
Composites
3D Printing
Consider methods of mfg:
e.g. precision maching, web Environmental industries,
based
e.g. recycled matls -> t-shirts
Automotive Parts
Brevard College
BRCC
Sports, Health, and Wellness Bamboo
Camps
Solo Worker
Destination spa
Medical equipment
Tourism
Destination health club
Labs e.g. biomedical
Industries
Medical care recovery
Target
Company
Profile
Rev range: $50K $50M
Number of
employees: 1-150
Retention/expansion
of current businesses
Quality of place is big
draw
Potential for above
average pay
Research lab: e.g. farm/agri Build musical instruments
Food processing, e.g. apples More movies here
Artisanal agriculture, e.g.
mustards, Do More bars
Music recording studios
11/6/2013
Expansion of TVS
Parts/supplies for existing
comp., e.g. cans for OSKAR
BLUES
More like Everett Farms,
Events
Continuing care
NOT in conflict with quality of
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Roadmap to complete 3 tasks
TASK #1
Recommend TC EDO
Org Structure
TASK #3
ID Target Industries
Prelim Marketing Plan
 Have brainstormed
list of 24 targeted
industries
Debate Pros/Cons
Alternatives
Develop Alternative
Structures
Study J. Goldsmith
EDO Construct
Analyze Agency
Data
Reviewed and modified:
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


TC Assets
TC Challenges
Targeted companies profile
Approach to econ
development
 Branding
 Marketing
11/6/2013
TASK #2
Develop Mission/Vision
Brand for TC EDO
Modify J. Goldsmith
EDO Approach
Develop decision
criteria
Modify TC Assets
Challenges
Review Agency
Data
Review J. Goldsmith
Report
Collect Agency
Data
underway
9/11/2013
Prep for Agency
Data Collection
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