SNC 4M Unit 2: Pathogens and Diseases
DEADLINE:____________________
Awareness Campaign Assignment
You have been hired by the government to create a public awareness campaign to help stop the spread of a
disease/illness of your choice. You need to create a marketing campaign advertisement to achieve this. In order to
maximize the effectiveness of this campaign you need to consider who you should be directing your
advertisement towards and gear your campaign towards your critical target audience.
You must:
-
Create a slogan. You need a catchy simple appeal to reach the most people. The simpler your message
and the most direct, the more it will be remembered and applied.
Consider your audience. Think about who your campaign should be directed to and relate to that group.
Your advertisement can be in the form of a poster, brochure, newspaper/magazine ad, etc. (if you have
other creative ideas get government approval first) – A hard copy must be submitted
Campaign assessment criteria
The government requires that your campaign advertisement:
Criteria
Includes a clear title/slogan which shows the
disease/illness that you are campaigning to
prevent
Identifies the specific pathogen that causes
the disease, and what type of pathogen it is
(Bacteria, virus, fungi, protist, prion)
Clearly tells the audience how the disease is
transmitted
Give ways to prevent transmission of the
disease (remember this is the POINT of the
advertisement)
Includes important statistics/facts about the
disease/illness (to emphasize the importance
of preventing the spread of the
disease/illness)
Include at least two appropriate
pictures/diagrams
Comments
Mark
/2
/2
/2
/6
/2
/2
Chooses an appropriate target audience that
is relevant to the disease/illness
/2
Successfully targets the audience of choice
by getting the attention of readers from this
audience
/2
TOTAL GOVERNMENT RATING
(your mark)
/20