Small Group Communication
Advertisement Campaign Instructions
Instructions:
Students will organize themselves into groups of 4 to complete a 15-minute advertisement
campaign presentation. Essentially, you are acting as an ad agency. Your group will work
together to develop a campaign as an ad agency would to convince potential companies to hire
them. Your group will decide on a product of your choice. This may be a product already
available, or it may be something in development, or it may even be something new that you are
proposing. After choosing a product, your group will develop, prepare and present a sales pitch
for this product to the class.
Requirements:
Each member should contribute to the project equally
Visual aid (i.e. video, PowerPoint, flyer or some combination)
15-minute in class presentation
Documentation
Group documentation:
Each group member must contribute towards a group outline to be turned in on the day of the
presentation. This outline should entail each major component of the presentation. All member
names must be listed on the document.
Grading:
The entire group effort will earn a single grade given to each group member. The entire
presentation should be cohesive, professional, well prepared, creative and effective to earn full
credit.
Let me know if you have any questions. Best of luck!