Name: Muhammad Bagus Rosi
Nim: 20240420019
1. Coca-Cola
Coca Cola was created by pharmacist John Pemberton in 1886 at a soda fountain in Atlanta,
Georgia. It was used as a tonic for common ailments due, in part, to the addition of cocaine and
caffeine derived from the kola nut, which was a major ingredient at the time. (This was later
removed from the recipe in 1903.)
Although popular at its inception, Coca-Cola became the company it is today because of the
marketing and business leadership of Asa Griggs Candler and future investors, who
dramatically increased sales and expanded syrup factory production into Canada.
Eventually, an independent bottle company licensed the rights to Coca-Cola’s syrup production
and distribution, streamlining production and generating massive profits. Coca-Cola later
remarketed for Germany, China, and India, and it’s now sold everywhere except Cuba and
North Korea.
Coca-Cola currently has over 900 bottling and manufacturing facilities worldwide, many of
which are in North America, Asia, and Africa.
Here are some aspects of Coca-Cola's international business:
a. Coca-Cola operates in virtually every country around the world, with a presence in over
200 countries. It has established a strong foothold in both developed and emerging
markets.
b. In addition to its flagship Coca-Cola brand, the company offers a diverse portfolio of
beverages tailored to suit local tastes and preferences. This includes brands like Sprite,
Fanta, Dasani, and Minute Maid, among others.
c. Coca-Cola has an extensive distribution network that ensures its products are readily
available to consumers worldwide. This network includes bottling partners,
distributors, retailers, and vending machines.
d. Despite being a global brand, Coca-Cola emphasizes localization in its marketing and
operations. This involves adapting products, packaging, and marketing strategies to
align with local cultures, traditions, and consumer preferences.
e. Coca-Cola often forms strategic partnerships with local companies and governments to
facilitate market entry and expansion. These partnerships help navigate regulatory
challenges, establish distribution networks, and build brand presence.
f. Coca-Cola places a strong emphasis on sustainability in its international operations.
This includes efforts to reduce water usage, minimize environmental impact, and
support community development initiatives in the regions where it operates.
g. Operating in diverse international markets comes with its own set of challenges,
including currency fluctuations, geopolitical risks, cultural differences, and regulatory
hurdles. Coca-Cola continuously monitors and adapts to these challenges to sustain its
global growth.
Overall, Coca-Cola's international business plays a crucial role in driving revenue growth
and maintaining its position as one of the world's leading beverage companies.
2. Apple Inc
Apple Inc, founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, is now
considered one of the most influential international companies. Headquartered in the United
States, Apple designs, develops, and sells electronics, software, streaming, and online services
worldwide.
Apple opened its first international location in Tokyo, Japan, in 2003 after saturating the
American market. Under Jobs, Apple touted ease-of-use, innovative design, and customer
loyalty with the marketing slogan, “Think Different,” and it continues to use visionary strategic
marketing and a tight ecosystem to overcome competition and attract creative audiences around
the globe.
Apple not only sells products internationally but has supply chains from 43 countries that ship
supplies to China for final production and assembly. By keeping a tight-knit and strong
relationship with suppliers, strategic inventory, and a focus on sustainability, Apple stands as
one of the world’s most successful companies.
Here are some aspects of Apple's international business:
a. Apple has a strong global presence, with products sold in over 100 countries worldwide.
It operates retail stores in numerous countries and regions, providing direct sales and
support to customers.
b. While Apple designs its products in the United States, the majority of its manufacturing
takes place in China and other countries in Asia. The company relies on a complex
global supply chain involving suppliers and manufacturers from various countries.
c. Apple has been steadily expanding its retail presence in key international markets. The
company's retail stores serve as important hubs for showcasing products, providing
customer support, and driving sales.
d. Apple must navigate various regulatory environments in international markets,
including consumer protection laws, data privacy regulations, and import/export
restrictions. Compliance with these regulations is crucial for maintaining operations
and avoiding legal issues.
e. Apple invests in research and development centers, partnerships with local companies,
and other initiatives to strengthen its presence in international markets. These
investments help the company stay competitive and expand its reach.
f. Fluctuations in currency exchange rates and changes in economic conditions can impact
Apple's international business operations and financial performance. The company
manages these risks through hedging strategies and other financial instruments.
g. Apple faces various challenges in its international business, including competition from
local rivals, geopolitical tensions, and intellectual property issues. Additionally, cultural
differences and consumer preferences vary across different markets, requiring Apple to
continually adapt its strategies.
Apple's international business remains a key driver of its overall success and revenue
growth. The company's ability to innovate, adapt, and maintain strong relationships with
customers and partners worldwide contributes to its position as one of the world's leading
technology companies.