How we will get there?
Extending the product based on the
Target Period
2022
preferences of customers by introducing
Coca-Cola with Fruits.
As part of the vision to become the leading
2023
24/7 beverage partner, Costa Coffee is
planned to expand its coverage from 14
current markets up to all Coca-Cola
territories.
Concentrate Operations with 225 bottling
2024
partners, 900 bottling plants, and 2.0 billion
servings a day worldwide.
Creating effective advertisement through
2025
Billboards, Public Relations and Direct
Marketing
Continue the company’s campaign “World
2026
Without Waste”.
Facilitating the improvements and
sustainability of production process.
2027