DIGITAL CORPORATE SOCIAL RESPONSIBILITY
4th YEAR- BACHELOR DEGREE IN DIGITAL BUSINESS
ACADEMIC YEAR 2020/21
Prof. Belén López, PhD
belen.lopez@esic.edu
UNIT 6: CSR MANAGEMENT
Social behaviour of the company: models.
Definition, typology and management of stakeholders.
CSR implementation guides: cases.
Case discussion and readings.
Social behaviour of the company: models.
Organizational model and social performance
Dimension I
Attitude to CSR
Dimension II
CSR Categories
Dimension III
Social Issues affected
Reactive
Economic
Consumption
Defensive
Legal
Environmental
Adaptative
Ethical
Product Security
Proactive
Discretionary
Security
Labor
Shareholders
(Joyner & Payne, 2002)
Social behaviour of the company: models.
Organizational model and social performance
- Reactive Company:Reluctant and very slow to undertake social changein the
company.Veryhierarchical companies.
- Defensive Company: Analyzes the changes from the risks involved in its
performance. Minimize the cost in the process.
-Adaptative Company: Continuous adaptation to change seeking benefit and
opportunity.It is based on innovation.
-Proactive Company: the most active companies that also cause change with
newproductsand services.
Social behaviour of the company: models.
Which companies earned a spot on Corporate Knights' index of the world's most sustainable corporations?
SOCIAL ENTERPRISE
Business and investors are starting to take notice and come to
grips with what the crisis could mean for their future prospects.
Social behaviour of the company: models.
Internal responsibility
Health and safety
Diversity management
Equal opportunities
Conciliation Talent retention
Risk prevention
Human Rights
Responsible Training
Social and
Responsible
Company
Relationship with the community
Education Employment
Community impact
Corporate volunteering
Social Action
Dialogue with stakeholders
Responsibility and market
Customer relations
Supplier relations
Product responsibility
Quality Good governance
Socially Responsible Investment (ISR)
Responsible consumption
Responsible advertising
I&D
Environment
Environmental Management
Climate Change
Circular Economy
Social behaviour of the company: models.
Internal responsibility
Health and safety
Diversity management
Equal opportunities
Conciliation
Talent retention
Risk prevention
Human Rights
Responsible Training
Social and
Responsible
Company
Tools
-Workplace Surveys
-Diversity Management
-Guide for the management of Equality in Organizations
-Model for the implementation of policies for conciliation
-Human rights, etc.
Social behaviour of the company: models.
Relationship with the community
Education Employment
Community impact
Corporate volunteering
Social Action
Dialogue with stakeholders
Social and
Responsible
Company
Tools
-Business practices in Entrepreneurship Training
-Corporate volunteer practices.
-Good Practices on Social Action
-Dialogue with stakeholders, etc.
-Marketplace: the CSR good practice market
Social behaviour of the company: models.
Responsibility and market
Customer relations
Supplier relations
Product responsibility
Quality Good governance
Socially Responsible Investment
(ISR) Responsible consumption
Responsible advertising
I&D
Social and
Responsible
Company
Tools
- Sustainable management of the supply chain
- Disability Plan
-Good business practices on quality
-Principles of good corporate governance
-Publications on responsible consumption
-Sustainable Marketing Guide, etc.
-Innovation and CSR
Social behaviour of the company: models.
Environment
Environmental
Management
Climate Change
Circular Economy
Social and
Responsible
Company
Tools
ISO 14001
Tools for measuring SME eco-efficiency
Good practices on the environment
Business strategies against climate change
Guides for a circular economy
Water for economic development, etc.
Social behaviour of the company: models.
Definition, typology and management of stakeholders.
Stakeholders are all the interest groups that can affect or be affected by the
achievement of the company's objectives.
Stakeholder approach: considers all groups that, either for strategic reasons or
moral legitimacy, are necessary for the achievement of the company's objectives.
The company has a responsibility towards different audiences or groups seeking
the long term and where they are included: shareholders, customers, workers,
managers, suppliers, etc. therefore, a strategy is needed for each stakeholder.
Definition, typology and management of stakeholders.
Definition, typology and management of stakeholders.
Bal, M., Bryde, D., Fearon, D., & Ochieng, E. (2013). Stakeholder engagement: Achieving sustainability in the construction
sector. Sustainability, 5(2), 695-710.
Stakeholders´ map
Definition, typology and management of stakeholders.
Definition, typology and management of stakeholders.
Definition, typology and management of stakeholders.
CSR implementation guides: cases.
Instruments of Public and Private
Organizations, Associations, Observatories,
etc. in order to provide information to
companies to implement this management
model in organizations, advising companies
on policies and tools.
The purpose is to spread CSR in the business
environment of a country, through guides,
good practice documents, etc.
Case discussion and readings.
How can countries measure the progress on SDG
implementation focus on social impacts?
CSR implementation guides: cases.
CSR implementation guides: cases.
Case discussion and readings.
CSR implementation guides: cases.
Case discussion and readings.