Case Study Topic: Tech-Driven Cultural Renaissance in
Cambodian Retail: Angkor Threads' Pivot
Background:
Angkor Threads, a 20-year-old Cambodian clothing retailer, known for its fusion of
traditional Khmer styles with contemporary fashion, is navigating the challenges posed
by the digital age and changing consumer habits. With 20 stores nationwide, they have a
strong foothold in the local market but are at a crossroads due to the evolving retail
landscape.
Current Situation:
● Technological Gap: Limited digital integration in business operations.
● Manual Operations: Inefficient manual processes in inventory and supply chain
management.
● Limited Customer Outreach: Heavy reliance on physical stores with minimal
online customer engagement.
● Data Strategy Void: Negligible use of data for market understanding and
decision-making.
● Underdeveloped Online Presence: Basic digital footprint, lacking a
comprehensive e-commerce platform.
● Cultural vs. Modern Retail Dilemma: Balancing the preservation of Cambodian
culture with modern retail methods.
Objective:
Devise a strategic plan for Angkor Threads to adopt technology and innovation,
reinforcing their cultural identity and improving their market position, focusing on:
● Innovative Tech and Cultural Fusion: Integrating technologies that complement
and enhance Cambodian cultural values in retail.
● Technological Overhaul of Operations: Implementing tech solutions for efficient
inventory and supply chain management.
● Expanding Digital Customer Engagement: Developing strategies for robust online
interaction and outreach.
● Data-Driven Cultural Insights: Employing analytics to gain insights into market
trends and consumer behavior.
● Culturally-Infused E-Commerce: Building an e-commerce presence that mirrors
the rich Cambodian heritage.
● Sustainable Tech-Cultural Harmony: Leveraging technology to sustainably
promote Cambodian culture in retail.
Your Task:
Your team is tasked to develop a comprehensive strategy for Angkor Threads, focusing
on technology integration without the need for external resources beyond the case
study brief:
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Market Analysis and Tech Alignment: Conduct an analysis of Angkor Threads’
position and identify key tech opportunities for cultural alignment.
Tech-Centric Strategic Plan: Formulate a plan integrating technology with
traditional Cambodian retail practices.
Actionable Tech Solutions:
● Propose specific technologies and digital initiatives appropriate for the
Cambodian market.
● Outline practical steps for implementation based on the case study
details.
Cultural Impact Evaluation: Assess how technology can enhance Angkor
Threads’ cultural value proposition.
Tech for Cultural Sustainability: Develop ideas for using technology to promote
Cambodian heritage sustainably.
Future Integration Roadmap: Draft a long-term plan for Angkor Threads’ tech
adoption and cultural preservation.
Deliverables:
● A detailed strategy report focusing on integrating technology and cultural
elements.
● An implementation plan based on the case study information.
● An evaluation of the potential impact on cultural preservation and market
positioning.
● Risk analysis and mitigation strategies for the technological transition.
Evaluation Criteria:
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Creativity in leveraging technology for cultural enhancement.
Practicality and feasibility of the tech implementation plan.
Effectiveness in balancing technological advancement with cultural preservation.
Clarity and comprehensiveness of the strategy and roadmap.