FIRM COMPETITION & MARKET STRUCTURE 7.1 Why Perfect Competition Usually Does Not Happen Perfect Competition Model and Its Variants • The perfect competition model monopolistic competition, and contestable markets are ideal market conditions that encourage aggressive competition and maximize value for all market participants. • Agricultural markets, particularly in the early 20th century, were viewed as a close-to-perfect competition model due to the large number of farmers and consumers. • However, recent changes have deviated from perfect competition, with farmers selling to food processing companies, large distributors, and grocery store chains.