Fin 202 Sử dụng lãi suất thấp hơn sẽ a. làm giảm giá trị tương lai của bất kỳ khoản đầu tư nào Việc sử dụng tỷ lệ chiết khấu thấp hơn sẽ b. tăng giá trị hiện tại của bất kỳ dòng tiền nào trong tương lai. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 có cả thì là e > a còn có no thì là bằng The process of converting an amount given at the present time into a future value is called c. compounding(gộp) The process of converting future cash flows to what its present value is b. discounting.(giảm giá) If your investment pays the same amount at the end of each year for a period of six years, the cash flow stream is called b. an ordinary annuity. Your investment in a small business venture will produce cash flows that increase by 15 percent every year for the next 25 years. This cash flow stream is called d. a growing annuity. A firm receives a cash flow from an investment that will increase by 10 percent annually for an infinite number of years. This cash flow stream is called b. a growing perpetuity. If your investment pays the same amount at the end of each year forever, the cash flow stream is called a. a perpetuity. If your investment pays the same amount at the beginning of each year for a period of 10 years, the cash flow stream is called c. an annuity due. The annuity transformation method is used to transform c. an ordinary annuity to an annuity due. Nếu khoản đầu tư của bạn trả số tiền như nhau vào cuối mỗi năm trong thời gian sáu năm, dòng tiền được gọi là b. một niên kim thông thường. Khoản đầu tư của bạn vào một dự án kinh doanh nhỏ sẽ tạo ra dòng tiền tăng 15% mỗi năm trong 25 năm tới. Dòng tiền này được gọi là d. một niên kim ngày càng tăng. Một công ty nhận được dòng tiền từ một khoản đầu tư sẽ tăng 10% mỗi năm trong vô số năm. Dòng tiền này được gọi là b. tính lâu dài ngày càng tăng. Nếu khoản đầu tư của bạn trả mãi mãi số tiền như nhau vào cuối mỗi năm thì dòng tiền được gọi là Một. một sự vĩnh viễn. Nếu khoản đầu tư của bạn trả số tiền như nhau vào đầu mỗi năm trong khoảng thời gian 10 năm, dòng tiền được gọi là c. một niên kim đến hạn. Phương pháp chuyển đổi niên kim được sử dụng để chuyển đổi c. niên kim thông thường thành niên kim đến hạn. Có NOT thì khoanh vào second còn khôn có thì khoanh vào ALL The present sẽ ít hơn tổng còn The future sẽ nhiều hơn tổng It is easy - None of these The yield to maturity of a bond is the discount rate that makes the present value of the coupon and principal payments c. equal to the price of the bond(bằng giá của xương) Bonds sell at a discount off the par value when market rates for similar bonds are b. greater than the bond's coupon rate. a. the price of a security in the market reflects all public information only. b. it would not be possible to earn abnormally => nếu có if not would be thì khoanh vào ko thì khoanh cái the price of a security in the market reflects all public information only. Which one of the following statements is NOT true? a. The yield to maturity of a bond is the discount rate that makes the present value of the coupon and principal payments equal to the price of the bond. b. It is the yield that the investor earns if the bond is held to maturity, and all the coupon and principal payments are made as promised. c. A bond's yield to maturity changes daily as interest rates increase or decrease. d. All of these are true. R phải lớn hơn G Stock: cổ phần Bonds: trái phiếu Securities: chứng khoán Dividend: cổ tức Dividend - over time: chứng khoán overtime Không đúng: the NASDAQ is the largest in the world and the NYSE is the second largest. Đúng: In terms of the number of companies listed and shares traded on a daily basis, NASDAQ is larger than the NYSE The internal rate of return is b. (ii) the discount rate that makes the NPV equal to zero. => internal bằng 0 IRR lớn hơn không Khoanh vào cái có dấu ngoặc The cost of capital is a. the minimum return that a capital budgeting Accepting a zero NPV: Chấp nhận NPV bằng 0 Corporate - none of these Ko thêm add At times, when a firm is considering an alternative such that a set of variables affecting a project are interrelated, then analysis that considers this interrelation could be performed. This is called b. a scenario analysis. An analysis in which each of the inputs and assumptions for a project takes on a separate assumed distribution whereby a computer draws on each of those input and assumption distributions to create a distribution for the NPV of the entire project is called c. a simulation analysis. Which of the following project risk analyses is best able to analyze the effect of a single input, uncorrelated with other inputs, on the NPV of a project? a. sensitivity analysis. If a firm wanted to find the effect of a change in the variable cost per unit of production on the net present value of a project, then the firm might perform a. a sensitivity analysis. A firm is considering two distinct set of circumstances that assume high inflation and low inflation. In the high inflationary set of circumstances, the price per unit will be affected as well as the variable and fixed costs. If the low-inflation set of circumstances is considered the baseline, then the analysis concerning the high inflationary circumstances could be considered b. a scenario analysis. Rouf-Mart has analyzed a new type of all-in-one retail center where the NPV of the project has an expected value with a distribution that yields a standard deviation of $25 million. Rouf-Mart came to this conclusion by analyzing the individual input distributions for the project. This analysis is called. c. a simulation analysis. Which of the following project risk analyses is best able to analyze the effect of a single set of circumstances, with correlated inputs, on the NPV of a project? b. scenario analysis If a firm is interested in the distribution of the NPV for a project that it is considering, then the firm should be most interested in c. a simulation analysis. Which of the following methods of project risk analysis requires a computer? c. simulation analysis. Gilligan's Boat Tours finds that if it were to increase its price by 10 percent, it would have a 6 percent reduction in the NPV of its new 3Hour Tour. Gilligan's analysis could be described as b. scenario analysis. A change in sales price of a product sold by a firm will probably involve a reduction in the number of units sold, as well as the possibility of a change in the cost structure of the firm's product in question. If a firm were interested in the entire price change effect on the NPV of a project, then it would be interested in b. scenario analysis. If a firm were interested in knowing the effect of a single input change on the net present value of a project, then the firm would most likely want to perform c. sensitivity analysis. If a project holds an 80 percent probability of high demand and a 20 percent probability of low demand, then the expected value of the net present value of the two different demand assumptions would give us a weighted average net present value for the project. Such an analysis is called b. a scenario analysis. Contingent projects would imply that c. Both (i) and (ii). Two projects are considered to be contingent projects if b. the acceptance of one project is dependent on the acceptance of the other. Capital budgeting involves c. which productive assets the firm should employ. (3) Working capital management decisions involve a. how a firm's day-to-day financial matters should be managed. (5) Which of the following organizational forms is subject to the most SEC regulations? d. public corporation Which organizational form best enables a firm to sell its securities to the market? a. sole proprietorship Which of the following business organizational forms is easiest to raise capital? c. (iii) corporation Which of the following business organizational forms subjects the owner(s) to unlimited liability? d. (i) and (ii) Which one of the following is NOT true about goodwill? d. When goodwill appears on a firm's balance sheet, it reduces the firm's net worth by that amount. Cash flows from financing activities include all but one of the following: b. issuing and paying out on insurance contracts Which one of the following is NOT a cash flow from investing activities? c. cash payments of dividends to shareholders Each asset and liability item on the balance sheet is standardized by dividing it by sales. Each income statement item is standardized by dividing it by total assets. It is calculated by dividing inventory by cost of goods sold.: nó đc tính toán bằng cách chia hàng tồn kho cho giá vốn của hàng hóa Ratio analysis requires the analyst to utilize accounting data that is based on historical costs instead of current market values. If firm A has a higher debt-to-equity ratio than firm B, then a. firm A has a lower equity multiplier than firm B. Using lower interest rates will a. decrease the future value of any investment. Using higher discount rates will c. decrease the present value of any future cash flow. Which one of the following statements is NOT true? a. Present value calculations involve bringing a future amount back to the present. b. The present value (PV) is often called the discounted value of future cash payments. c. The present value factor is more commonly called the discount factor. d. All of these are true statements. Which one of the following statements is NOT true? a. Competition among investors is an important driver of informational efficiency. b. If market prices reflect all relevant information about securities at a particular point in time, the market is informationally efficient. c. In an informationally efficient market, market prices adjust quickly to new information about a security as it becomes available. d. All of these are true Which one of the following statements is NOT true? a. The yield to maturity of a bond is the discount rate that makes the present value of the coupon and principal payments equal to the price of the bond. b. It is the yield that the investor earns if the bond is held to maturity, and all the coupon and principal payments are made as promised. c. A bond's yield to maturity changes daily as interest rates increase or decrease. d. All of these are true. CII - PTT - TIA The future value is often called the discounted value of future cash payments. With an amortized loan, a smaller proportion of each month's payment goes toward interest in the early periods. It is the interest rate at which the present value of the actual cash flows generated by the investment equals the bond's price at the time of sale of the bond. In secondary markets, outstanding shares of stock are bought and sold among investors. preferred dividend payments like bond interest payments are fixed amounts regardless of the firm's earnings. dividends that stay constant over time, dividends that grow at a constant rate, and dividends that have a mixed growth pattern. It makes a specific assumption about when the stock is going to be sold in the future. each cash flow is discounted or compounded at the same rate As interest rates increase, bond prices increase. Bonds sell at a discount off the par value when market rates for similar bonds are b. greater than the bond's coupon rate. Bonds sell at a premium over the par value when market rates for similar bonds are a. less than the bond's coupon rate. Corporate bonds are more marketable than the securities that have higher daily trading volumes. The longer the maturity of a security, the greater its interest rate risk. Firms that issue convertible bonds can do so at a lower interest rate. it would be possible to earn abnormally high returns by trading on public information. it would NOT be possible to earn abnormally high returns by trading on public information. Dividend payment pattern shows constant growth over time. The preferred stock of a utility company. Preferred stockholders do not typically have voting rights. Preferred dividends are deductable from taxable income just like the interest on bonds. Accepting a negative-NPV project has no impact on shareholder wealth. A negative initial cash flow is followed by positive future cash flows. Contingent projects would imply that c. Both (i) and (ii). Two projects are considered to be contingent projects if b. the acceptance of one project is dependent on the acceptance of the other. The IRR is the discount rate that makes the NPV greater than zero. To accept a capital project when using NPV, b. (ii) the project NPV should be greater than zero. The internal rate of return is b. (ii) the discount rate that makes the NPV equal to zero. ignore the salvage value. Accepting a zero NPV project has a negative impact on shareholder wealth. the project must have generated a cumulative negative cash flow during the life of the project. That point in time where harvesting the asset yields the largest net present value. Incremental net operating profits after-tax should exclude the effects of financing costs associated with a project. (NGẮN) be included as a negative revenue amount on the new project's cash flow analysis. Historical research and development costs. The further in the future you receive a dollar, the more it is worth today. Future value measures a. (i) what one or more cash flows are worth at the end of a specified period. The expected return for the asset below is 18.75 percent. If the return distribution for the asset is described as in the following table, what is the variance for the asset's returns? A) 0.002969 43. The expected return for the asset shown in the following table is 18.75 percent. If the return distribution for the asset is described as below, what is the standard deviation for the asset's returns? D) 0.054486 CÓ FIRM' EARNING THÌ KHOANH KO THÌ KHOANH VÀO CÁI QUEN THUỘC THE SECURITIES MARKET LINE B) $2,092,432 B) 8.73% D) $5,181,956 A) 13.1% B) 5.0% C) $75,642 c. 15 to 20 stocks C) $16,199 1250 x ( (1+7%)^3 - 1 ) : 7% = 4019 25000 = X( (1+8%)^5 - 1 ) : 8% = 4261 A) 9% B) 8.2% C) 0.56676 B) $5,441 C) $12,055 B) $777,777 B) 34.7% b. 16% A) 0.000094 A) 0.002969 A) $34.05 A) $1,048 C) 2.95 times C) $4,939 D) $235,700 B) 0.5556 D) $4,953 D) 4.3 years; no a. $14.64 C) $2,123,612 C) Yes, the bond is worth more at $951. A) $881,234 D) 0.0557 B) $3,515,625 D) 5.00% A) $205,575 B) $7,826 D) $18,334 C) $25,000 D) $68.63 A) $28,496 A) 5% B) $11,275 C) 15% d. $7.23 B) $4,250 2092432 5181956 4250 4205 - small us stocks - 1 1B 2D 3C 4B 5A 6B 7B 8C 9D 10A 11B 12D 13B 14D 15B 16C 17D 18D 19D 20C 21C 22B 23B 24D 25C 26C 27C 28C 29B 30D 31A 32B 33C 34B 35B 36C 37B 38C 39C 40B 41B 42B 43A 44A 45A 46A 47A 48C 49C 50B 2 1D 2A 3D 4B 5C 6D 7B 8B 9B 10D 11C 12C 13D 14A 15B 16C 17B 18B 19C 20A 21C 22C 23B 24C 25C 26B 27B 28D 29D 30D 31B 32A 33B 34D 35C 36C 37C 38D 39D 40D 41A 42B 43A 44C 45D 46B 47A 48A 49D 50 3 1C 2B 3D 4B 5D 6D 7B 8A 9B 10D 11C 12B 13C 14A 15C 16B 17A 18A 19C 20C 21C 22B 23B 24B 25C 26B 27B 28B 29D 30D 31A 32B 33B 34B 35B 36C 37C 38D 39B 40D 41C 42B 43C 44C 45A 46C 47D 48B 49 50 4 1B 2D 3B 4D 5 6C 7B 8B 9B 10D 11C 12C 13D 14D 15C 16A 17B 18B 19D 20D 21D 22C 23C 24B 25C 26B 27A 28B 29C 30B 31B 32B 33C 34A 35C 36B 37B 38D 39C 40B 41B 42A 43A 44A 45A 46C 47B 48B 49B 50 5 1B 2C 3D 4B 5B 6B 7A 8C 9C 10C 11D 12B 13B 14A 15D 16C 17B 18C 19B 20D 21A 22C 23B 24B 25A 26C 27B 28A 29B 30B 31B 32A 33D 34A 35C 36D 37B 38B 39B 40B 41D 42D 43B 44C 45D 46B 47C 48C 49D 50C 6 1C 2D 3B 4B 5C 6C 7A 8D 9C 10B 11B 12A 13C 14D 15B 16B 17B 18B 19D 20D 21A 22B 23C 24B 25B 26C 27B 28B 29A 30A 31C 32C 33C 34A 35C 36B 37D 38C 39B 40D 41B 42A 43B 44B 45D 46B 47D 48C 49 50 7 1C 2D 3B 4D 5C 6B 7C 8B 9B 10A 11C 12B 13D 14D 15B 16B 17B 18C 19B 20A 21A 22B 23B 24D 25B 26D 27A 28B 29B 30D 31B 32C 33B 34C 35B 36C 37C 38C 39B 40C 41C 42B 43D 44C 45B 46D 47A 48C 49D 50A 8 1C 2B 3B 4C 5B 6D 7C 8C 9B 10A 11B 12C 13A 14C 15D 16A 17C 18C 19C 20A 21B 22B 23C 24B 25B 26C 27D 28B 29C 30B 31C 32C 33D 34C 35C 36D 37A 38B 39A 40B 41A 42C 43D 44A 45C 46C 47C 48C 49A 50A 9 1A 2D 3C 4B 5D 6A 7D 8D 9C 10A 11C 12B 13D 14A 15B 16A 17A 18A 19B 20A 21B 22A 23C 24C 25B 26C 27D 28D 29A 30A 31B 32C 33C 34B 35C 36B 37A 38B 39A 40D 41B 42 43 44 45 46 47 48 49 50 10 1D 2A 3A 4C 5B 6D 7B 8B 9D 10B 11C 12A 13C 14C 15C 16C 17B 18D 19C 20D 21C 22D 23B 24B 25C 26D 27D 28D 29B 30A 31D 32C 33C 34C 35C 36A 37B 38D 39D 40A 41 42 43 44 45 46 47 48 49 50 11 1B 2C 3C 4B 5B 6A 7C 8C 9D 10A 11B 12C 13D 14D 15A 16C 17C 18B 19A 20C 21A 22C 23D 24C 25C 26B 27C 28C 29D 30B 31B 32A 33B 34A 35C 36D 37C 38D 39B 40A 41C 42D 43C 44B 45B 46B 47C 48C 49D 50C Mkt 304 - B. making the consumption experience more meaningful, exciting and enjoyable. - a broader, more marketing - oriented role - Rosa Martinez is reading a Vanity Fair magazine where she sees an ad for DKNY jeans. In this situation, the ad is a _____, while Vanity Fair is a _____. D. message; channel - may find it difficult to facilitate coordination of the efforts of various groups working on a promotional campaign since the various groups may not understand what goal they are working towards. - Telemarketing and direct selling are two methods of personal selling used to generate sales. - marketing objectives that may be ....... public relations…… - it gives managers a way to judge the quality of public relations achievements and activities: no dua cho cac nha quan ly cach danh gia chat luong of thanh tuu va hoat dong trong moi quan he cong dong - OMACHI - spokesperson-oriented and celebrity expertise (2 dai) - Products, such as free pens, calendars, and coffee mugs featuring advertising and used as promotional tools are referred to as: B. advertising specialties. - Managers who use the communications effects pyramid to set objectives believe that: B. the foundation of the communications program is set by accomplishing lower-level objectives such as awareness, knowledge, and comprehension. - Advertisements that create feelings, meanings, images or beliefs about a product or service that can be activated when consumers use it are known as _____ ads. B. transformational - Why are organizations like KFC, Heinz Foods, Toys R Us, and Anheuser Busch placing more emphasis on sales promotions than ever before? B. Because they are convinced that sales promotions can be used to build brand equity more effectively and more quickly than other promotional mix elements. - More companies buy advertising _____ than in any other medium. B. in magazines - Regular sponsorship occurs when: C. a company pays to sponsor a section of the site.: TAI tro thuong xay ra khi: mot cong ty tra tai tro cho 1 phan cua 1 trang web - EMPLOYEES OF THE FIRM - _____ refers to the way the message is put together in order to deliver the information or intended meaning. D. Content - Shoppers Stop, a clothing and accessories brand, sends a newsletter to all its customers every three months that gives them details on what is in fashion and the new arrivals at the store. - CoverGirl cosmetics have hired Drew Barrymore to appear in its advertisements in order to help them capture the attention and interest of the consumers. Through this, the ad illustrates the application of: A. ad-to-consumer relevance. - Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service? B. The respect, popularity or admiration a celebrity enjoys may carry over to the product she or he endorses. - The people who develop ads and commercials are known as ____. D. creative types - The perpetual debate over the most effective role for advertising is between: A. rationalists and poets: (nha tho) - B. percentage of households using TV tuned to a particular program in a specified time period: phan tram mot ho gia dinh su dung tv de xem 1 chuong trinh cu the vao 1 khoang thoi gian dac biet - _____ is a state of psychological tension or post-purchase doubt a consumer may experience after making a difficult purchase decision. C. Cognitive dissonance: su bat hoa ve nhan thuc - The number of households in a market area that own a television set is referred to as: B. the universe estimate.(thanh lap univer) - Which of the following statements is true about source power? D. Perceived scrutiny is an important factor of source power. - One reason for consumer's increased sensitivity to sales promotion is: D. that they save money: mot ly do khien khach hang tang su nhay cam voi vc giam gia - do la vc tiet kiem tien - _____ are factors that compel or drive(thuc day) a consumer to take a particular action. A. Motives(thuc day) - The _____ score indicates the percentage of the people who have heard of the endorser or the performer. A. familiarity(diem quen thuoc) - prior to the development - advertising # marketing objectives that may be ....... public relations - Which of the following statements is true about communications objectives? D. Communications objectives are the criteria used in the DAGMAR approach to setting advertising goals. - A City of Macon public transit system bus painted to look like a large moving loaf of Wonder Bread is an example of: B. a mobile billboard: Xe buýt thuộc hệ thống vận chuyển công cộng của Thành phố Macon được sơn trông giống như một ổ bánh mì Wonder Bread lớn đang di chuyển là một ví dụ về: B. một bảng quảng cáo di động. - One that emphasizes reach rather than frequency (RR hon F) - AUS - ECONOMIC infrastructure(co so ha tang kinh te) - Nearly two-thirds of all advertising dollars spent in magazines, are spent in _____ magazines. A. consumer: tap chi tieu dung - Which of the following is a disadvantage associated with direct marketing? Điều nào sau đây là bất lợi liên quan đến tiếp thị trực tiếp? A. Hình ảnh kém A. Poor image - THE increased familiarity of foreign nationals with American culture, values and lifestyles: tng su quen thuoc cua ng nuoc ngoai voi van hoa, gia tri va loi song MY - integrated marketing communications management: quan ly truyen thong tiep thi - THESE ACTIONS ARE HIGHLY VISIBLE and hence it could attract more attention(co the thu hut su chu y hon) - No matter which model of the creative process you use, the last step in the creative process is: C. verification. - ____ may take on a variety of forms as well as a number of names such as side panels, skyscrapers, or verticals. E. Banner ads - Low brand development index (BDI) and low category development index (CDI) - Least attractive marketing opportunity? D. Low brand development index (BDI) and low category development index (CDI) - Most attractive marketing opportunity? A. High brand development index (BDI) and high category development index (CDI) - _____ was known as the stepchild of the promotional mix: _____ được coi là con riêng của tổ hợp quảng cáo. B. Tiếp thị trực tiếp B. Direct marketing - Many companies are willing to spend hundreds of millions of dollars each year on creative advertising because: Nhiều công ty sẵn sàng chi hàng trăm triệu đô la mỗi năm cho quảng cáo sáng tạo vì: C. họ biết rằng chiến lược và thực thi sáng tạo tốt thường rất quan trọng đối với sự thành công của sản phẩm hoặc dịch vụ. C. they know that good creative strategy and execution are often critical to the success of a product or service. - The most common form of advertising on the Web is: C. banners: bieu ngu - Networks provide programming and services to affiliates. - The rate of product usage in a geographical area may be calculated through the use of: C. brand development index (BDI). - Because of the medium's ability to turn information around quickly and deliver a detailed message, many companies who provide critical services to consumers often choose to advertise in _____ to respond to C. newspapers 1A 2E 3C 4D 5D 6A 7A 8BE 9A 10A 11A 12C 13A 14C 15E 16B 17B 18A 19D 20B 21E 22C 23D 24C 25B 26D 27C 28B 29D 30A 31B 32D 33A 34C 35D 36C 37A 38E 39C 40E 41C 42D 43B 44E 45D 46C 47D 48A 49B 50E 3 - D. expertise and trustworthiness. - can be combined since consumers' purchase decisions are often made on the basis of rational and emotional motives: có thể được kết hợp vì quyết định mua hàng của người tiêu dùng thường đc làm dựa vào cảm xúc - Marketers who are being held accountable for strategy implementation often need concrete methods to show the effectiveness of their decision-making. For this reason, many marketers rely on: C. sales promotions such as coupons and price discounts: thúc đẩy doanh thu bằng cách giảm giá và phiếu giảm giá - _____ refers to commercials on local television stations for which the advertisers negotiate directly with the individual stations. B. Spot advertising - Support media can be broadly divided into: D. traditional support media and non-traditional support media: phương tiện hỗ trợ truyền thống và phương tiện hỗ trợ phi truyền thống - The strategy behind place-based media is to: A. bring the advertising media to the consumer: mang truyền thông quảng cáo tới khách hàng - IMC recognizes that marketers must be able to use a wide range of marketing and promotional tools to communicate effectively and present a consistent image to target audiences. - Consumers are generally receptive to advertising in magazines because: A. the ads are relevant to them and can be of value in making a purchase decision: quảng cáo liên quan tới họ và có giá trị trong quyết định mua hàng - Which of the following is an advantage associated with public relations? D. Use as an effective lead generator. - An ad purchased by the Tennessee Department of Tourist Development encouraging people to choose the state of Tennessee for that vacation destination was published in Southern Living magazine. The ad shows various scenic pictures of Tennessee and includes the slogan, "Tennessee sounds good to me." In this example, Southern Living magazine would be an example of a _____, a part of the communication process. A. channel - Which of the following would be an example of a channel in the communication process? B. A billboard beside an interstate highway: một quảng áo ở giữa đường cao tốc - Which of the following promotional media create an immediate (NGAY lập tức) response in the form of an inquiry, a purchase or even a vote? C. Direct marketing(tiếp thị trực tiếp) - Had globalization not occurred, most European companies would not have been able to compete against larger U.S. and Japanese companies because of: B. the inability to achieve economies of scale owing to the small size of most of the European nations: (HẦU HẾT ở các nước châu âu) - ECONOMIC INFRASTRUCTURE - Which of the following statements is true about spot advertising? A. Spot advertising is mostly(OFFERS) confined to station breaks between programs on network-originated shows. - Guerilla marketing is also known as: A. viral marketing and buzz marketing. - To encourage customers to open mail offering them a subscription to Home Companion, the front of the envelope advised there was a gift inside. Inside was an attractively laminated bookmark. This is an example of combining direct marketing with: B. support media. - The market for snack food is saturated, but manufacturers continue to develop new offerings. Which of the following best explains why the makers of Honey Maid graham crackers found it necessary to develop and market Honey Maid graham sticks? A. Consumer's novelty-seeking behavior: hành vi tìm kiếm của người tiêu dùng - Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? B. Special-interest magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments. - A spokesperson who delivers an advertising message and/or demonstrates a product or service is known as a(n): A. direct source. - _____ is the customer's perception of all the benefits of a product or service weighed against all the costs of acquiring and consuming it. C. Value: GIÁ TRỊ là nhận thức của khách hàng về tất cả lợi ích của sản phẩm và dịch vụ - Media planning is not an easy task. Which of the following is a reason why media planning is so difficult? D. Time pressures inhibit(CẢN TRỞ) proper planning - LOW-INVOLVEMENT: sự tham gia thấp - D. the use of price-oriented promotions to generate short-term sales. - Ads are often called _____. B. creative - _____ is the process of improving the volume of traffic driven to one's site by a search engine through unpaid (organic) results as opposed to paid inclusions. A. Search engine optimization: tối ưu hóa công cụ tìm kiếm 1A 2B 3C 4C 5B 6D 7E 8A 9D 10B 11B 12B 13B 14E 15E 16A 17C 18E 19B 20B 21D 22A 23C 24D 25B 26B 27A 28D 29A 30A 31D 32D 33A OR C 34A 35B 36C 37A 38A 39E 40B 41A 42D 43C 44D 45D 46B 47D 48B 49C 50C 4 - Integrated marketing communications requires a "big picture" approach to planning marketing and promotion programs, requiring advertising agencies to develop a(n): C. total marketing communications strategy: chiến dịch truyền thông tiếp thị cụ thể - Advertisers can prevent consumers from zapping commercials - Which of the following statements is true about source credibility? D. A low or moderately credible source can be more effective than a high credibility source when the receiver has a favorable initial attitude or opinion. - _____ is designed to give a company or brand a unique association or personality and is often transformational in nature. B. Image advertising: quảng cáo hình ảnh - The _____ is the general category of available delivery systems, which includes broadcast media, print media, direct marketing, outdoor D. medium: trung bình - The _____ is used as the central theme of the advertising campaign and translated into attention-getting, distinctive, and memorable messages. B. big idea - For which of the following products is an advertiser most likely to use a flighting schedule in china? A. swim suits: đồ bơi - Lower level needs such as hunger and thirst are important to marketers because these needs: B. are an ongoing source of motivation for most consumer purchase behavior: là nguồn động lực cho vc thúc đẩy hành vi mua hàng của khách hàng - Which of the following statements is true about creative strategy and execution? C. Ads that are very creative may not increase sales of a brand: quảng cáo sáng tạo có thể ko làm tăng doanh thu của thương hiệu - THE VALUES AND BELIEFS OF A society can affect its member's receptivity toward foreign products and services: giá trị và niềm tin của xã hội có thể ảnh hưởng tới nhận thức của thành viên hướng tới sản phảm và dịch vụ nước ngoài - _____ is an advertising execution technique whereby the focus is on using excitement and suspense to tell a short story with the product as the star of the ad. - C. Dramatization: kịch tính hóa 1C 2B 3D 4C 5D 6D 7B 8C 9A 10B 11B 12D 13A 14B 15E 16E 17D 18B 19B 20C 21D 22C 23C 24B 25B 26C 27A 28B 29A 30B 31B 32A 33C 34B 35C 36A 37B 38E 39D 40B 41B 42C 43C 44B 45A 46C 47D 48A 49C 50C 5 - IN-DEPTH INTERVIEWS/ ACCOUNT TEAM: phỏng vấn sâu - Advertisements of which of the following products is most likely to be criticized for poor taste? E. Contraceptive products: thuốc tránh thai - Selectivity, reproduction quality, creative flexibility, and prestige are all potential advantages of which of the following advertising medium? B. Magazines - Airlines send out mailers or e-mails announcing promotional airfares. Which of the combinations of promotional media do they make use of? B. Sales promotion and direct marketing - Companies prefer sponsorship arrangements for buying advertising time because it: A. allows companies to capitalize on the image of a highquality program: cho phép các công ty mượn hình ảnh của chương trình chất lượng cao 1B 2D 3D 4C 5D 6C 7E 8E 9B 10A 11B 12B 13B 14D 15D 16A 17A 18B 19A 20D 21C 22C 23C 24A 25B 26C 27D 28B 29B 30C 31B 32B 33B 34C 35B 36C 37E 38D 39B 40A 41B 42D 43B 44B 45D 46D 6 - The ad for Vaseline lotion indicated that it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin. Someone who knew something about these additives work might respond to the ad by thinking, "If it has both those ingredients, it must be really good for my skin. I'm going to buy a bottle." The individual's response to the ad's copy would be an example of a: d. negative ad execution thought. - One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. - A _____ is a desire for something that one does not have: muốn được miêu tả là 1 thứ gì đó mà ngta ko có B. want - Once consumers perceive a problem or need that can be satisfied by the purchase of a product or service, they begin to make_____ to go to a purchase decision. B. information search - A(n) _____ is a document that evolves from an organization's overall corporate strategy and serves as a guide for specific marketing programs and policies. A. strategic marketing plan: KẾ HOẠCH CHẾN LƯỢC MARKETING - D. These actions are highly visible and hence it could attract more attention. 1D 2C 3B 4A 5C 6A 7A 8A 9B 10B 11C 12A 13E 14B 15A 16B 17D 18B 19B 20C 21C 22D 23C 24B 25C 26D 27D 28B 29C 30A 31D 32E 33B 34E 35B 36A 37B 38C 39A 40B 41B 42B 43B 44B 45B 46A 47C 48D 49A 50B 7 1B 2B 3E 4D 5A 6B 7C 8D 9A 10D 11C 12E 13A 14A 15C 16B 17B 18B 19B 20A 21C 22B 23D 24D 25B 26C 27A 28C 29A 30B 31C 32B 33C 34B 35A 36A 37C 38B 39A 40C 41A 42B 43D 44B 45B 46B 47B 48E 49B 50D 1 - have targeted government bodies: nhắm vào body của chính phủ - Aisle displays, store leaflets, shopping cart signage, and instore TV are examples of _____ media. D. in-store: trong câu chuyện - _____ are plans of action designed to obtain specific media objectives. B. Media strategies 1A 2A 3C 4CD 5D 6B 7C 8 9C 10A 11B 12A 13E 14D 15D 16D 17C 18C 19B 20A 21A 22A 23C 24B 25C 26A 27A 28A 29C 30C 31B 32C 33B 34A 35D 36B 37A 38D 39C 40C 41C 42B 43C 44B 45B 46C 47B 48D 49D 50E - Which of the following is an example of direct-response media? The Internet Mkt 201 - A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company testmarketed this new product at a Midwestern university. The company has segmented the market based on ________. a. Demographics - What do the "A, B, Cs" of the ABC model of attitudes stand for? b. affect - According to the basic ABC model of attitudes, ________ refers to the beliefs a consumer has about an attitude object. D. cognition: SẼ ĐC ưu tiên hơn - Some color combinations come to be so strongly associated with a corporation that they become known as the company's ________. c. trade dress - Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace. b. position - looking-glass self - Sixteen-year-old Michael wanted a car. One evening while his father was paying bills, Michael looked over his father's shoulder and saw how much money had been placed in the checking account. He whistled. "I thought you said that you didn't have enough money to buy me a used car. In just one month you could buy me the car I want." Michael's father then gave him a lecture on the differences between income and what was left over after money was spent on utilities, mortgages, insurance premiums, and food. "Total income," his father said, "is not the same as ________ income, the source from which your unnecessary car would have to come." c. discretionary - When a woman buys an expensive mink coat, which of the following needs is probably being expressed? a. hedonic - The process of learning the beliefs and behaviors endorsed by one's own culture is called ________. d. enculturation - Ben Perez is driving along a mountain road. In the distance, he sees a road crew working on a fallen tree that has blocked the highway. When Ben first sees the road crew, which of the following perceptual processes has been engaged a. exposure - b. queuing or queuing theory - The functional theory of attitudes was initially developed to explain how ________. b. attitudes facilitate social behavior - A ________ is defined by a group of people who share an identity based on certain activities or art forms. d. microculture - Much learning takes effort and time, but some learning is so casual as to be unintentional. This type of learning is referred to as ________ learning. c. incidental - An individual may not process stimuli that are in some way threatening, or may distort the meaning of the stimuli to make it less threatening. This type of perceptual filter is called ________. a. perceptual defense - c. The entire concept of being a teenager is a relatively new historical development that did not exist prior to about 60 years ago. - A beverage company has just developed a new sport drink. The company's promotion recognizes that people get thirsty when they exercise. The company's ads, therefore, attempt to create a(n) ________ for their new product. d. want - If a social researcher wanted to investigate social status in a small city, her best choice for a questionnaire would be one that included questions or observations on education, area of residence, total family income per year, and ________. a. occupation prestige level of household head - ARE HARD TO REACH with conventional media - Both income and social class data are needed. - Early work on motivation ascribed behavior to ________, a view that is now largely discredited. b. instinct - Classical conditioning takes place when a ________ is continuously matched with a ________. c. conditioned stimulus; unconditioned stimulus - The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________. b. sensory overload - A simple rule for moving through the problem recognition stage of consumer decision-making is that the greater the difference between the ideal and actual states, ________. b. the greater the likelihood that a problem will be recognized - c. j.n.d. - Many ________ cultures stress the importance of a collective self, in which the person's identity is derived in large measure from his or her social group. a. Eastern: PHƯƠNG đông - ________, or perceived personal relevance, probably explains why one student wants the newest version of Apple's iPhone and another student does not. d. Involvement: THAM GIA - ________ memories relate to events that are personally relevant; therefore, a person's motivation to retain these memories will likely be strong. - b. Episodic - b. Asian Americans are the best educated of any ethnic subculture in the United States. - a. extended problem solving - youth and good health - M-commerce is communicated primarily through what medium? a. cell phones - The ________ threshold refers to the ability of a sensory system to detect changes between two stimuli. b. differential - A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________. b. being space - The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities. b. comparative - ________ buyers are people who purchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale. c. Organizational - she is unfamiliar with the product and is therefore likely to be persuaded by word-of-mouth informtion - If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power. a. referent: GIỚI thiệu - Reference groups influence us in three ways. These ways include informational, utilitarian, and ________ dimensions. d. value-expressive - A researcher interested in studying how consumer preferences spread throughout a social group most likely has the disciplinary focus of ________. d. sociology - Which of the following is an unpleasant psychological state? c. crowding - Which of the following is NOT a reason that marketers have failed to use social class information as effectively as they could? d. They have ignored the impact of technology on social class. - Cultures differ in terms of how influence is distributed and how people react to others who have more or less influence. This dimension of culture is called ________. a) power distance - Many companies are finding that it's both cost efficient and productive to call on outsiders from around the world to solve problems their own researchers can't handle. The Internet provides a great mechanism for assembling the solutions. A new term to describe this form of outsourcing is ________. d. crowdsourcing - Jeff had collected a nice wardrobe before graduating from college. All of his friends considered him "well dressed." After the first day at his new job, however, Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing. Jeff had just experienced the power of a new ________. a. reference group - According to Weber's Law, the ________ the initial stimulus, the greater a change must be for people to notice the change. b. stronger - According to the ________ perspective, under the right circumstances a group of people is smarter than the smartest people within the group. b. wisdom of crowds - Pavel was an inventor. He read that there were several million people who could not sleep at night until they looked under the bed. He invented a light that could be put under a bed and went on automatically when someone looked there. Pavel's product is designed to help people perform a ________. a) ritual - The ________ summarizes the beliefs a person holds about his own attributes and how he evaluates the self on these qualities. d. self-concept - A group composed of people that the consumer actually knows is called a(n) ________ reference group. c. membership - ________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired or ideal state. d. Problem recognition - b. Marketers promise miracles: nhà tiếp thị hứa - All of the following are important components of social class EXCEPT ________. a. gender - The ________ function of attitudes applies when a person is in an ambiguous situation and needs order, structure, or meaning. a. knowledge - Reference groups influence us in three ways. These ways include informational, utilitarian, and ________ dimensions. d. value-expressive - Activities, Interests, and Opinions - Which of the following questions would be LEAST likely to appear on a questionnaire designed to determine consumer confidence? c. "Are you happy with your wife (husband)?" - According to the principle of least interest, the person who is least ________ has the most power in a relationship. a. committed to staying in the relationship - Culture is best described as society's ________. c. personality - What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon? b. ongoing search - Frank is sitting in his Psychology 101 class listening to his professor attempt to explain the "black box" process and its connection with learning. He suddenly smells the aroma of fresh cinnamon rolls and his mouth begins to water. He looks around and sees a student in the last row bite into a big, juicy roll. "I wish I were sitting next to him," Frank thinks, "because I know I could steal a bite." What Frank just went through in class was similar to the "black box" process being described by his professor. This process is most closely associated with which of the following learning methods? d. behavioral learning: ĐƯỢC KHOANH 2 LẦN - A nuclear family is defined as ________. b. two parents and at least one child: 2 BỐ MẸ VÀ 1 CON - c. status symbols: BIỂU TƯỢNG TRẠNG THÁI - the tendency of stimuli similar to a conditioned stimulus (CS) to evoke similar, conditioned responses - d. the need for achievement - If at least one person lives at an address, this person and any other occupants of the address are considered to be a(n) ________. c. household - c. They are one of the least brand-loyal of all American subcultures. - Ben Perez is driving along a mountain road. In the distance, he sees a road crew working on a fallen tree that has blocked the highway. When Ben first sees the road crew, which of the following perceptual processes has been engaged? a. exposure - When a stimulus comes within the range of someone's sensory receptors ________ occurs. d. exposure - Which of the following is NOT one of the three stages of the process of perception? b. adaptation - According to the ________ factor leading to adaptation, simple stimuli habituate because they do not require attention to detail. c. discrimination - The alternatives actively considered during a consumer's choice process are his or her ________ set. d. consideration - Social class is a strong predictor of purchases that have symbolic aspects, but low to moderate prices. Which of the following is the best example of a product with those characteristics? a. liquor - AFFECT, BEHAVIOR, COGNITION - A ________ is a belief that some condition is preferable to its opposite. d. value - Person, object, and situational factors are the three types of influences that determine a person's level of b. involvement - A beverage company has just developed a new sport drink. The company's promotion recognizes that people get thirsty when they exercise. The company's ads, therefore, attempt to create a(n) ________ for their new product. d. want ĐẦU LÀ GIÁ TRỊ, CUỐI LÀ WANT CÒN KO CÓ GẠCH LÀ SỰ THAM GIA - b. They work if the threat is moderate and when a solution to the problem or difficulty is presented. - Overall, the use of a strong sexual appeal is not very well received. - In many organizations, more complex organizational decisions tend to be made by a(n) ________ in which different individuals play different roles in the decision-making process. d. buying center: TRUNG TÂM MUA HÀNG - Which of the following is NOT one of the four levels of the extended self? c. social level - The immediate response by our eyes, nose, mouth or fingers to such basic stimuli as light, color, sound, odor and texture is called ________. d. sensation - The process by which people select, organize, and interpret sensory information is called ________. c. perception - A politician attempts to gain support for her for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor? c. consensus - According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-ofpurchase stimuli, and sales interactions. d. purchase environment - When Jane shops, she must feel the fabric of any potential clothing buy before she even bothers to see what the design is. She has a high need to touch. Which sense system is important to Jane in her clothing shopping? c. haptic - a. Adults older than 30 are particularly susceptible, but people of all ages can feel nostalgic. - LINDSAY FORGOT THAT CONSUMER involvement includes personal factors and situational factors and situational factors as well as object factors - expensive to order and then return - b. Promotions emphasizing opportunities should attempt to increase the ideal state - A Confucian perspective stresses the importance of ________, which focuses on others' perceptions of the self and the desire to maintain status in the eyes of others. b. face - The accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society is a definition of ________. a) culture - Mona feels that she is moderately knowledgeable about foreign films. He almost nothing about these films, while her other friend Wanda has just the highest grade in the class. Of the three friends, who is most likely to snew foreign film being shown on campus before deciding to see the film? c. Mona - When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a(n) ________. b. straight rebuy - According to the information processing-approach to studying the memory process, information enters in a way the system will recognize in the ________ stage. c. encoding - ________ learning occurs when people watch the actions of others and note the reinforcements they receive for their behaviors. a. Observational - The element of a communications model in which the message originates is the ________. b. source - Every time Sue Samuels comes in from a long selling trip, she always makes sure to give reports to all her colleagues on knowledge she has gained and experiences she had while on the road. She has found that her "information tips" are a great way to set the stage for decision-making that she would like to go her way. Based on her actions, what role is Sue playing in her organization? c. influencer - Although there are many differences between social classes, almost all these differences can be summarized by the differences that income makes in a person's life. e. False - The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant. b. False - Discretionary income is the money available to a household over and above that required for a comfortable standard of living. True - Because of cultural pressure, almost all cultures in the world require the same amount of conformity. b. False - Marketing researchers know that if they are to be successful with teenagers, they must understand what teenagers believe to be "cool." a. True - A membership reference group is made up of idealized figures such as successful business people, athletes, or performers. b. False - The "thrill of the hunt" is a hedonic shopping motive. a. True - Personality refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his or her environment. a. True - Most opinion leaders are celebrities rather than everyday consumers. b. False - Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment. a. True - Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual. a. True - Incidental learning occurs after a very concentrated search for information. b. False - Social risk occurs when the consumer's risk capital consists of self-esteem and self-confidence. a. True - Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seemsto affect her taste in clothes, outside activities, and even her independence. Janice is making consumption decisions based on a personality theory called trait theory. a. True - Collective decision-making occurs when more than one person is involved in the purchasing process for products or services that may be used by multiple consumers. a. True - In an organization, the initiator fills the role of trying to sway the outcome of the decision. e. False - Humorous ads get attention, but many times the humor distracts from the promotional message. a. True - The reality principle, according to Freudian psychology, is behavior guided by the primary desire to maximize pleasure and avoid pain. b. False 1B 2A 3A 4A 5A 6C 7A 8B 9D 10A 11A 12A 13A 14B 15C 16A 17B 18A 19D 20A 21A 22A 23A 24A 25A 26A 27A 28A 29B 30B 31A 32B 33A 34C 35A 36C 37C 38D 39D 40D 41D 42A 43C 44B 45D 46B 47B 48D 49B 50 2 1A 2B 3A 4B 5C 6C 7B 8C 9B 10A 11C 12A 13C 14B 15A 16D 17D 18C 19D 20B 21C 22A 23A 24C 25D 26C 27A 28D 29B 30A 31A 32D 33A 34C 35D 36A 37B 38B 39A 40A 41B 42B 43C 44D 45C 46C 47C 48D 49D 50 3 1A 2D 3B 4C 5D 6B 7A 8A 9C 10A 11A 12B 13B 14D 15D 16B 17D 18D 19C 20C 21C 22A 23A 24A 25B 26B 27B 28B 29B 30B 31B 32C 33D 34A 35B 36B 37A 38B 39D 40B 41C 42D 43B 44D 45A 46A 47C 48B 49B 50C 4 5 1C 2D 3D 4D 5C 6A 7C 8A 9B 10B 11C 12B 13B 14A 15A 16C 17D 18A 19B 20A 21A 22D 23D 24C 25A 26D 27C 28A 29A 30C 31D 32C 33D 34B 35B 36A 37D 38A 39C 40A 41C 42C 43B 44C 45B 46A 47B 48C 49B 50A 1B 2C 3A 4C 5C 6B 7D 8D 9B 10D 11C 12C 13B 14D 15A 16C 17C 18C 19B 20A 21A 22C 23A 24D 25A 26C 27D 28B 29B 30D 31D 32D 33A 34A 35A 36A 37B 38C 39A 40D 41C 42C 43B 44A 45A 46B 47A 48C 49B 50A 6 1B 2A 3A 4B 5C 6C 7D 8A 9D 10D 11B 12D 13D 14C 15B 16A 17B 18C 19C 20C 21A 22B 23D 24B 25C 26A 27C 28C 29A 30B 31A 32D 33A 34A 35C 36A 37C 38B 39B 40D 41C 42D 43D 44C 45B 46A 47A 48C 49A 50A 7 1A 2B 3A 4C 5A 6D 7B 8A 9C 10A 11D 12B 13D 14B 15C 16C 17D 18C 19C 20B 21D 22A 23A 24B 25D 26D 27B 28B 29B 30B 31D 32B 33B 34C 35D 36C 37C 38C 39C 40B 41C 42C 43C 44D 45C 46B 47C 48A 49A 50 8 1A 2D 3B 4B 5D 6C 7D 8A 9A 10A 11D 12D 13D 14A 15D 16A 17D 18B 19A 20A 21B 22B 23B 24D 25A 26A 27B 28B 29D 30D 31A 32A 33A 34A 35A 36A 37B 38A 39 40 41 42 43 44 45 46 47 48 49 50