Rhetorical Triangle
Modes of Persuasion
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Credibility and Trustworthiness
Use information from reliable sources
Quote experts on the topic
Cite organizations and entities that
focus on the topic
Emotions and Feelings
Tell a story
Include testimonies from people who
have experienced the topic
Connect to the reader through negative
and positive emotions
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Logic and Reason
Include facts, statistics, and details that
support your position
Base your ideas on evidence, studies,
and experiments
Use logical thoughts and ideas