` MS. JESSICA R. BALITE The CHED GE course Purposive Communication aims to: Develop students communicative competence Enhance their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context Equip students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly What is communication? Communication is a two-way process by which information is exchanged between or among individuals through a common system of symbols, signs and behavior. Globalization What does globalization mean? Globalization is the increasing economic, political, and cultural integration and interdependence of diverse cultures- the worldwide integration of humanity. Diversity is the recognition and valuing of difference, encompassing such factors as age, gender, race, ethnicity, ability, religion, education, marital status, sexual orientation, and income. Communication & Globalization Why GLOBALIZATION? Digital technology territorial boundaries between countries Multiculturalists- persons respectful of and engaged with people from distinctly different cultures. COMMUNICATION PROCESSES, Learning Outcomes At the end of the lesson, you should be able to: a. describe communication process viewed from different models; b. adopt awareness to achieving effective communication and; c. showcase the importance of effective communication. ELEMENTS OF COMMUNICATION Source • A message is crafted through a sender who initiates the communication process. It can be an author of a book, a public speaker, or a teacher who discusses a lesson. Message • Communication is delivered through a message send by the speaker to the receiver. Channel Channel is the means of communication. Examples are phone in calls and letters sent in business transactions. To have an effective communication, communicators should select the best means of communication. Receiver When the message is sent by the sender it is received by the recipient. A receiver can be an audience in a symposium, a reader who receives the letter or a pedestrian who reads road signs. Feedback An understood message is confirmed through the response of the receiver. Feedbacks may be written, spoken or acted out such as thumbs up given by a listener. Environment The sender and receiver’s feelings, mood, place and mindset are called environment. Both sender and receiver have to consider the setting where communication takes place. This factor may also hinder effective communication where barriers may interfere such as noise from the buses or poor signal in phone calls. Context • The meaning conveyed from the message sent by the sender to the receiver is called context. It is necessary that both the encoder and decoder share common understanding to achieve effective communication. Interference • Interferences or barriers prevent effective communication. These are factors that hinder the communication process. a. Psychological barriers • These are thoughts that hamper the interpreted message received by the receiver such as dizziness of the listener while the teacher lectures or when the listener is preoccupied by some other things while listening to the speaker. Physical barriers • These are stimuli from the environment which disrupt communication, weather or climate conditions and physical health of the communicator. Linguistic and cultural barriers • Word differences are present in different cultures which may result to ineffective communication. Mechanical barriers • These are interferences which affect channels to transmit the message such as poor signal or low battery consumption of mobile phones while calling. • Aristotle identified the five elements which compose the communication process which are the speaker, speech occasion, audience and effect. • It is speaker-centered which results the audience as passive • The effect of the speech delivered by the speaker to the audience in an occasion is that either the listeners be persuaded or not; in this case the communication becomes one-way delivery because feedback from the audience is not expected. • This model was developed because of the technological invention of telephone • Six elements of communication are identified in this model: sender, encoder, channel, noise, decoder, receiver, and feedback • this model specifies that the sender and encoder do not function similarly Technologically, in telephone calls the caller functions as the sender while the encoder is the telephone that turns the caller’s voice into series of binary data packages which is sent down to the telephone lines. The telephone wire works as channel and the telephone which the receiver uses to receive the message becomes the decoder and the destination of the call is the receiver. The noise present in the channel may interrupt the communication process which results to poor communication. With this, the receiver may respond that he/she wasn’t able to understand what the caller had sent. • The two-way street flow of communication in which a ` sender and a receiver send back and forth messages was popularized by Charles Egerton Osgood. • This model considers communication as circular because both the encoder and decoder take turn in sending the message. OSGOOD-SCHRAMM’S MODEL OF COMMUNICATION • Along the process of communication, the recipients filter to interpret the meaning of the words sent to them. The different meanings applied to send messages could become interference in communication known as SEMANTIC NOISE. OSGOOD-SCHRAMM’S MODEL OF COMMUNICATION • In the latter years, Wilbur Schramm adapted Osgood’s model and added another element in communication called field of experience. Sneha Mishra (2017) identified culture, social background, beliefs, experiences, values and rules that correspond to this element. With great similarity of the recipients’ field of experience, the greater effective communication is expected. White’s Stages of Communication • circular model that explains communication as a continuous process with no real beginning or end Assessment ( COLLABORATIVE WORK-10 MEMBER SPER GROUP) Activity 1 • Directions: Compose a video/tik-tok entry illustrating the process of communication viewed from the different models of communication. Activity 2 Directions: Compose a poster depicting communication in the new normal. Write a reflection about it. Activity 2 Directions: Compose a poster depicting communication in the new normal. Post it the class’ official facebook page. Your caption of the poster will be your reflection about the topic.
