Lesson 3
Google
 Energy Consumption. Google has cut its
energy consumption by 15%.
 Waste
Consumption.
Employees
reduced 30% of potable water
consumption since 2013.
 Waste reduction and recycling. It has
reduced its waste to 86%.
 Carbon Emission. Google has zero
carbon emission since 2007.
Microsoft
 Microsoft’s data center rely heavily on
hydroelectric power and solar energy.
 Employees are encouraged to be
creative and develop new products and
services.
 Suppliers are protected by the Supplier
Code of Conduct which defines business
ethics practices.
 Microsoft is committed to donate$1
billion in cloud computing for nonprofit
organizations worldwide in a span of 3
years. Cloud computing an online
network to store and process data rather
than a physical server
 It
propagates
confidentiality
of
customer’s personal data and their right
to privacy
Walt Disney
It is a diversified international company that
offers media and family entertainment in the
form of parks and resorts, studio entertainment,
media networks, and consumer products. Its CSR
activities are:
 Walt Disney has given to charitable
endeavors especially to victims of
natural disasters
 Part of the earnings of Disney movies go
to worthy causes such as planting of
three million trees in Brazil and
protection of the coral reefs in the
Bahamas.
 The Disney World Conservation Fund
supports
the
protection
and
conservation of wildlife and ecosystems.
 Motion pictures usually deal with taking
care of the environment. Thus, it
encourages environmental education to
the public.
Unilever
 Reduce carbon dioxide emission by 3%,
global energy use by 2% and water use
by 3%.
 In 2017, Unilever announced a
commitment that all its plastic packaging
are reusable
M 3.4
Key benefits of good CSR practices
1. Stronger brand image: it means
increased brand reputation and brand
value.
2. Increased customer loyalty and sales: it
means more buyer retention.
3. Operational cost savings: leads to
innovative ways to reduce your
operating costs.
4. Employee recruitment and retention.
5. Access to funding and financing: it
means increasing the ability to obtain
venture capital, insurance, loans and
financing.
6. Improve relations with regulatory
bodies: it means having a good name
7 steps to build and formulate your own CSR
strategy that will work
1. Understand:
Determine what CSR means to your company
and how it relates to your overall mission and
purpose.
2. Evaluate:
Look at what your organization is already doing
in terms of CSR activities.
3. Research:
Find out which CSR issues are most significant to
your business. Start by referencing online lists for
relevant issues in your sector. Look at the
CSR or sustainability reports of larger companies
in your industry to see which issues they’re
tackling.
4. Prioritize:
Identify which CSR issues are most important to
your customers and stakeholders and deal with
those first. Engaging your employees and
customers is a great way to get going and gain
support.
5. Integrate:
Your CSR strategy has to become part of your
overall business strategy. Don’t think of it as part
of your business, but rather, the way you do
business.
6. Identify opportunities:
Having strong CSR credentials can pave the way
for new opportunities such as entering new
markets, developing niche products and forging
strategic partnerships.
7. Communicate:
Ensure you effectively communicate your CSR
activities to your various target audiences
through as many channels as possible.
M 4.1