Lesson 3 Google Energy Consumption. Google has cut its energy consumption by 15%. Waste Consumption. Employees reduced 30% of potable water consumption since 2013. Waste reduction and recycling. It has reduced its waste to 86%. Carbon Emission. Google has zero carbon emission since 2007. Microsoft Microsoft’s data center rely heavily on hydroelectric power and solar energy. Employees are encouraged to be creative and develop new products and services. Suppliers are protected by the Supplier Code of Conduct which defines business ethics practices. Microsoft is committed to donate$1 billion in cloud computing for nonprofit organizations worldwide in a span of 3 years. Cloud computing an online network to store and process data rather than a physical server It propagates confidentiality of customer’s personal data and their right to privacy Walt Disney It is a diversified international company that offers media and family entertainment in the form of parks and resorts, studio entertainment, media networks, and consumer products. Its CSR activities are: Walt Disney has given to charitable endeavors especially to victims of natural disasters Part of the earnings of Disney movies go to worthy causes such as planting of three million trees in Brazil and protection of the coral reefs in the Bahamas. The Disney World Conservation Fund supports the protection and conservation of wildlife and ecosystems. Motion pictures usually deal with taking care of the environment. Thus, it encourages environmental education to the public. Unilever Reduce carbon dioxide emission by 3%, global energy use by 2% and water use by 3%. In 2017, Unilever announced a commitment that all its plastic packaging are reusable M 3.4 Key benefits of good CSR practices 1. Stronger brand image: it means increased brand reputation and brand value. 2. Increased customer loyalty and sales: it means more buyer retention. 3. Operational cost savings: leads to innovative ways to reduce your operating costs. 4. Employee recruitment and retention. 5. Access to funding and financing: it means increasing the ability to obtain venture capital, insurance, loans and financing. 6. Improve relations with regulatory bodies: it means having a good name 7 steps to build and formulate your own CSR strategy that will work 1. Understand: Determine what CSR means to your company and how it relates to your overall mission and purpose. 2. Evaluate: Look at what your organization is already doing in terms of CSR activities. 3. Research: Find out which CSR issues are most significant to your business. Start by referencing online lists for relevant issues in your sector. Look at the CSR or sustainability reports of larger companies in your industry to see which issues they’re tackling. 4. Prioritize: Identify which CSR issues are most important to your customers and stakeholders and deal with those first. Engaging your employees and customers is a great way to get going and gain support. 5. Integrate: Your CSR strategy has to become part of your overall business strategy. Don’t think of it as part of your business, but rather, the way you do business. 6. Identify opportunities: Having strong CSR credentials can pave the way for new opportunities such as entering new markets, developing niche products and forging strategic partnerships. 7. Communicate: Ensure you effectively communicate your CSR activities to your various target audiences through as many channels as possible. M 4.1