Date:
To:
From:
Re:
January 29, 2023
Dr. Gallagher
Geoffrey Watkins
Lockheed Martin Social Media Usage
This Memo contains information on how the Lockheed Martin aerospace company uses social
media platforms to appeal to their intended audiences.
What is Lockheed Martin?
Lockheed Martin is an aerospace company focussed on global security and expanding
aerospace technology. The company was created when the Alco Hydro-Aeroplane Company,
owned by the Lockheed brothers, merged with the Glenn L. Martin company, which was owned
by Glenn Martin. Since then, the combined companies have solved complex challenges and
continue to produce innovative solutions for customers.
Social Media
Social media plays a large role in the promotion, advertising, and networking of Lockheed
Martin. The majority of social media is used for recruiting potential team members to join the
100,000 employees already working for the company.
Lockheed uses social media in a unique way that promotes and attracts many engineers to join
in their contribution to growing technology. Many of the texts they use suggest the application of
CMAPP. They use clear, concise language to ensure that the reader knows the intended
message, and only distribute posts that have a history of positive engagement from their target
audience.
Lockheed Martin is a successful aerospace company that knows how to engage with certain
audiences, and that is evident throughout their use of social media.