Lockheed Martin Organization Discussion Post Student’s Name Institutional Affiliation Course Date 2 The Implementation in the Organization If Lockheed Martin is to achieve its aim of developing a revolutionary new product, it must strengthen its competitive edge in a number of ways. Businesses must first do exhaustive market research to discover the wants and needs of their target customers. Consequently, the company will be able to develop a product that not only meets but also exceeds the expectations of its target market (Smith & Flanagan, 2021). The Value Chain Lockheed Martin is responsible for ensuring that the product is well-promoted and reaches its intended audience by adopting successful marketing and sales strategies after development is complete. To do this, you may need to employ digital channels such as social media or establish ties with other organizations (Ackerman, 2022). It is essential, while managing a company's value chain, to ensure that all links are smoothly integrated and aligned with the company's overall goals. A supplier relationship or the outsourcing of certain tasks may be necessary to guarantee the timely and high-quality delivery of all key components. Effective supply chain management will be required to guarantee the prompt and affordable delivery of both raw materials and finished goods. Ideal Organizational Design Several considerations, such as Lockheed Martin's size and complexity, the nature of the product, and the competitive environment, will determine the best organizational architecture for implementing the company's strategy (Burton et al., 2020). Yet, it's important to keep in mind the importance of things like setting clear roles and duties, creating efficient lines of communication between different departments and stakeholders, and encouraging a culture of innovation and constant development. A well-designed organizational structure that facilitates the fulfillment of 3 key goals is essential to the successful implementation of a strategy for an inventive new product concept. Lockheed Martin will strengthen its competitive advantages and set itself up for sustained market success by adopting these measures. 4 References Ackerman, K. B. (2022). Fundamentals of supply chain management: An essential guide for 21st century managers. DC Velocity Books. Burton, R. M., Obel, B., & Håkonsson, D. D. (2020). Organizational design: A step-by-step approach. Cambridge University Press. Smith, J. L., & Flanagan, W. G. (2021). Creating competitive advantage: Give customers a reason to choose you over your competitors. National Geographic Books.
