Assignment 1
Haider Mansoor
21i-2576
CS-V
Digital Marketing Channels
The firm that I have chosen is Zong which is a Pakistan based telecom
company, founded in 2008. Being such a big firm allows Zong to spend and
experiment a lot on digital and traditional marketing. Some of the digital
channels that I came across were creative ads with catchy pickup line running
on YouTube, ads of deals running on Facebook and Instagram and also
collaboration with different Instagram influencers to promote their brand.
Further, if we talk about traditional marketing, different billboards promoting
their offers can be seen around the country.
Target Audience
Zong providing something that everyone nowadays need, connection with the
world, has a very diverse target audience. If we talk about the majority, it
would be people aged from 18-40. Now if we start narrowing our target
audience we can be after the people who are usually on the go such as
students, people doing job.