Instagram Business Account ( https://www.youtube.com/watch?v=wYbvA2VBl_c) - Settings -> Account -> switch to professional account -> business Benefits: insights (data), create promotions, business profile buttons (people can call you, message you) Think about setting a facebook page and link it (link in video) Business category Confirm email Customize -> edit profile -> populate it as much -> connect it to your website -> contact options Instagram Marketing for Small Business ( https://www.youtube.com/watch?v=o_q02EtWsUc ) 1) Optimize your bio: what you do, who you do it for and why is it worth someone’s attention. Make sure wherever the link sends the person, is mobile optimized 2) Have a brand plan: consistency (check in regularly, posts and comments), clarity (point 1 as well as theme of the account) and congruence (everything mentioned follows the same path) 3) Leverage feed and stories: stories for real time, best posts in feed 4) Hashtags: do some research (specially your target market). Vary them with time. 5) Micro influencer marketing: not only biggest influencers, but the ones with your perfect target audience 6) User generated content 7) Timing matters: 1 to 2 times a day (8 to 9am, 5pm). 9pm best for videos. Follow competitors and analyze them 8) Demographic details: how to hook up your market 9) Paid promotions: Instagram ads 10) Instagram DM: lead with value (make a connection, find value, don’t spam)
