Notes: - New York Times (The most awarded and respected newspaper in the US with and east coas focus) readers are young educated and high earners - Sheila Markar ( Author) Published in lots of respectable magazines and newspapers she seems focused on “fluff pieces” - Opinion section (is not a news article) - (1) guess this article is claiming that we don’t know that Instagram ads ae ads - (2) Hooks: Current event, connect to the readers - (3) Surprising fact: 5million for 30 secs - (3) classist; talking down bud weisier - (4) Class Bias (she wants us to know she don’t like football - Ads are becoming stealthier - (5) Influencer marketing “the practice of paying people with robust social media followings to promote a product” - 1. Official Instagram ads. 2. Paid influencers. 3. “Ordinary” people shouting out brands - End of 5 she’s bragging about her designer hotel trip to Tokyo - (6) Instagram wants the ads you see to be the same as the people you follow which implies, we may have trouble distinguishing - (7) because we don’t recognize teens as celebrities, we don’t realize they are being paid to promote products - (8) even as company’s try say if something works and a celebrity says it they are most likely getting paid - Either your real or you’re not real - The FTC has rules that you need to follow - The rules about what counts as a commercial and what needs to be disclosed are very confusing - Some people are only pretending to get paid - Sometimes is an out and out lie #nonspons participant got paid in free samples for liking the account, the woman behind the account, reviewing the product and shouting another. - Paying for coworker’s kid’s fundraisers - Money changes relationships - We question what’s real of n it - “the world’s largest personalized mall” when from a communication source to having the goal to become another amazon - Instagram says that social media allows people to find the products and services they really want (They Say) - But Marikar says that social media is a sneaky way to trick people into watching ads and buying more stuff ( I Say) Groups of people that pop up: - Budweiser - Jason bateman ( Hyundai - Christina apple gate ( M&M) - Chance (Doritos) - Instagram is for influencer marketing - Tagging t6hings that they get paid for - Relevant and interesting - Clean and clean targets - Authentic Class notes - Common wisdom says super bowl is the best way for advertiser to reach a crowd - They say Cbs charges 5.1-5.3 mill for 30n secs of time for superbowl (not really worth it with no revenue) - I say (Markiar) Budweiser ads are stupd - Most advertiser come from influencer mark - They say vishal shah the goal is to getads to be intrestingto consumer
