MEDIA AND INFORMATION LITERACY (MIL)
Which of the pictures below illustrate media?
These are the pictures which are related to media
Learning Competencies
The learners will be able to…
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1); and
Learning Objectives:
a. Identify the elements of a communication process.
b. Describe how media and information influence
communication.
• What the
picture tells you
about?
the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication
(http://www.merriam-webster.com)
the process of sending and receiving
messages through verbal and
nonverbal means
(Richard Nordquist, 2019)
Two Types of Communication
1. Verbal Communication - refers to the form of
communication in which message is transmitted verbally,
communication is done by word of mouth and piece of
writing.
It is divided into two: Oral and Written Communication
Two Types of Communication
2. Non-verbal Communication - the sending or receiving of
wordless messages.
- gesture, body language, posture or facial expression
- all about the body language of the speaker
The Communication Process
The Communication Process
1. Source Communicator/Sender
The source imagines, creates, and sends the message.
This process of turning thoughts into communication is
called Encoding.
The Communication Process
2. Message
The message is the stimulus or meaning produced by
the source for the receiver or audience.
Content of the communication process
The Communication Process
3. Channel
The channel is the way in which a message or messages
travel between source and receiver.
Verbal
Written
Non-verbal
Words
Text
Body Language
The Communication Process
4. Receiver
The receiver receives the message from the source,
analyzing and interpreting the messages in ways both
intended and unintended by the source. He/she listens,
sees, touches, smells, and/or tastes to receive a
message.
The process or turning communication into thoughts is
called Decoding.
The Communication Process
5. Feedback
When the receiver responds to the source intentionally
or unintentionally, he/she is giving feedback. Feedback
is composed of messages the receiver send back to the
source.
Reaction of the Receiver
The Communication Process
6. Environment
- is the atmosphere, physical and psychological, where
an individual sends and receives messages
- it can also include factors like formal dress that may
indicate whether a discussion is open and caring or
more professional and formal
The Communication Process
7. Context
- the context of the communication interaction involves
the setting, scene, and expectations of the individuals
involved.
- a professional communication context may involve
business suits (environmental cues) that directly or
indirectly influence expectations of language and
behabior among the participants
The Communication Process
8. Interference or Noise - this is anything that blocks or
changes the source’s intended meaning of the message
Identify the following:
Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?
How media and information influence to
communication?
MEDIA
INFORMATION
 provides a platform for
 allows people to connect
people to shareMEDIA
ideas and
with others who might
 provides a platform forshare
people
thoughts
similar interests
to share ideas and thoughts
How media and information influence to
communication?
 Play a vital role in globalization
MEDIA
 connected todifferent
people
around
the
world
provides a platform for people
 Tools in sharingtoinformation,
ideas,
personal
share ideas and
thoughts
messages
 Sources of information and entertainment
REFERENCES
 Media and Information Literacy Curriculum Guide by DepEd
 Media and Information Literacy by Boots C. Liquigan, Diwa Learning
Systems Inc.
 UNESCO Media and Information Literacy Curriculum for Teachers
 http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summarycomm-culture.html
 http://juliemartin.org/juliemartin-audiencesreception.pdf
 http://communicationtheory.org/category/communicationmodels/page/2/