Media and Information Literacy involves necessary skills that let a person interact using different media platforms and get access to information around the globe.
Communication is affected by media and information because of the advancement of technology and the availability of different communication services.
Media literacy highlights the capacity of an individual to understand the functions of media and determine the relevant use and worth of media platforms. This means that
an individual knows how to use or manage media accounts or media platforms.
Information literacy is the communication or acquiring of data or facts that relate to the use of media information. This involves a careful and thoughtful way of gathering
information legally, avoiding such pitfalls as violating intellectual property rights and plagiarism.
Technology literacy is the skill of an individual to manipulate technology independently or with the assistance of others in using the technology in an efficient and suitable
way. These skills are needed to access knowledge and communicate information in a legal and ethical manner.
Media is the plural form of medium, which (broadly speaking) describes any channel of communication. This can include anything from printed paper to digital data, and
encompasses art, news, educational content and numerous other forms of information.
Information the communication or reception of knowledge or intelligence; knowledge obtained from investigation, study, or instruction
7 Major Elements of Communication Process
1. Source
The source is the person (or thing) attempting to share information.
The only qualifications necessary for a source:
 an origin of information
 an ability to transmit this information, through a channel, to a receiver.
2. Message
It is simply the information you want to communicate.
3. Encoding
It is the process of assembling the message into a representative design with the objective of ensuring that the receiver can comprehend it.
4. Channel
An encoded message is conveyed by the source through a channel.
A good communicator is one who understands which channels to use under different circumstances. Unfortunately, there is no perfect channel. All channels have
strengths and weaknesses (smartphones are great, for example, but a marriage proposal is best done in person).
5. Decoding
This is where listening, and reading directions carefully, makes its claim to fame.
6. Receiver
Ultimately, the message is delivered to the receiver.
A good communicator takes the receivers preconceptions and frames of reference into consideration; how they will react, where common ground is shared, their
sense of humor, their moral conduct, etc.
Feedback VS Response
As nouns, the difference between response and feedback is that response is an answer or reply, or something in the nature of an answer or reply while feedback is critical
assessment on information produced.
The Evolution of Traditional to New Media
PRE-INDUSTRIAL AGE (BEFORE 1700s)
About 4.5 million years ago, the early hominids discovered fire, developed paper from plants, and built weapons.
The prehistoric inhabitants used stone tools and metals as part of their daily activities like hunting and gathering.
INDUSTRIAL AGE (1700s-1930s)
Economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine.
The transformation of the manufacturing industry, and commercial enterprise for mass production of various products occurred.
Long-distance communication became possible via telegraph, a system used for transmitting messages.
ELECTRONIC AGE (1730s-1980s)
The electronic age started when people utilized the power of electricity that made electronic devices like transistor radio and television work
In this period, people made use of air access to communication.
INFORMATION AGE (1900s-2000s)
It is a period also known as the digital age
This period signified the use of the worldwide web through an internet connection.
The rapid technological advancement and innovation with the use of microelectronics lead to the development of laptops, netbooks mobile phones, and wearable
technology.