Questionnaire:
A Study on Customer Satisfaction in the E-Media Industry and Exploring the Potential of
Social Networking Sites to Boost Subscribers for TenHard India Pvt. Ltd.
1. Gender:
- Male
- Female
- Prefer not to say
2. Age:
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55 and above
3. Which social networking sites do you currently use? (Select all that apply)
- Facebook
- Instagram
- Twitter
- LinkedIn
- YouTube
- Pinterest
- Other (please specify) _______
4. How frequently do you use social networking sites?
- Multiple times a day
- Once a day
- A few times a week
- Once a week
- Rarely
5. Are you aware of TenHard India Pvt. Ltd.?
- Yes
- No
6. If yes, how did you hear about TenHard India Pvt. Ltd.? (Select all that apply)
- Online advertisement
- Word-of-mouth
- Social media
- Television
- Other (please specify) _______
7. If yes, which e-media services have you subscribed to? (Select all that apply)
- Streaming platforms (Netflix, Amazon Prime Video, etc.)
- Music streaming services (Spotify, Apple Music, etc.)
- Online news portals/magazines
- E-book platforms
- Other (please specify) _______
8. Have you ever subscribed to any e-media service?
- Yes
- No
9. How satisfied are you with the e-media services you have subscribed to? (On a scale of 1 to 5,
with 1 being very dissatisfied and 5 being very satisfied)
10. What factors influence your decision to subscribe to an e-media service? (Select all that
apply)
- Content variety
- Pricing
- User experience/interface
- Quality of streaming/download
- Recommendations from others
- Brand reputation
- Exclusive content
- Other (please specify) _______
11. Are you currently a subscriber of TenHard India Pvt. Ltd.?
- Yes
- No
12. If yes, how satisfied are you with the services provided by TenHard India Pvt. Ltd.? (On a
scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied)
13. If no, what are the reasons for not subscribing to TenHard India Pvt. Ltd.? (Select all that
apply)
- Lack of awareness
- Pricing
- Content offering
- User experience/interface
- Quality of streaming/download
- Recommendations from others
- Brand reputation
- Other (please specify) _______
14. Have you ever encountered any issues or problems while using TenHard India Pvt. Ltd.
services?
- Yes
- No
15. How important do you think social networking sites are in promoting and increasing
subscribers for e-media services?
- Not important at all
- Slightly important
- Moderately important
- Very important
- Extremely important
16. If yes, please describe the issues or problems you encountered.
17. How likely are you to recommend TenHard India Pvt. Ltd. to others? (On a scale of 1 to 5,
with 1 being very unlikely and 5 being very likely)
18. In your opinion, how can TenHard India Pvt. Ltd. improve its services to enhance customer
satisfaction?
19. Have you ever come across any promotional activities or campaigns by TenHard India Pvt.
Ltd. on social networking sites?
- Yes
- No
20. If yes, please provide feedback on the effectiveness of those promotional activities or
campaigns.
Thank you for participating in this questionnaire. Your responses are valuable for our study.