SWOT ANALYSIS
FOR ST.THOMAS RESORT
STRENGTHS
Contributes to local
economy
¨Moderate budget¨ resort
:affordable
Provides free tours
24/7 hotel staff and
reception
S
W
OPPORTUNITIES
Help local people obtain
jobs
Attract people worldwide
and boom economy there
Increase booking rate as
this resort has just been
remodeled
Develop personalized
products
WEAKNESSES
¨New resort¨
Pandemic may scare
people from travelling
Noisy people next door
THREATS
O
T
www.reallygreatsite.com
Many more ¨experienced¨
resorts
Many resorts around US
Virgin Islands
Employees need to get
comfortable and know the
resort
First year may not do the
best