Travelling Coffee Mug. Team : Karthikayen Clement Rajeev ranjan Alex Jayachandran J Alwyn Prabhu B Nishan Singh Suri Timothy John Infant C Size Material Lid Type Insulation Look Best Material for a Travel Mug? Travel mugs are usually made from aluminum, stainless steel, or plastic. Metal is the best insulator, meaning it will keep temperature for both cold and warm drinks. Plastic : Pros: o Most affordable option o Light and easy to carry o Usually dishwasher safe Cons: o May retain odors that could affect taste o Risk of leaching, especially with mugs that contain BPA Metal: Pros: o Offers better insulation than plastic o Vacuum-sealed options keep temperatures even longer o Less likely to leach chemicals Cons: o More expensive than plastic o Feels heavier to carry Customer Archetype? Think of it as a personality type or “role” that your customer identifies with. Are they a rebel without a cause? An idealistic heroine? The purpose isn’t so much to typecast your customers as it is to create accurate representations of their motivations and aspirations based on observed behavior