C. OTHER QUANTITATIVE ANALYSIS.
. analyzing the relationship among fixed costs, variable costs and revenue. Marketing profitability
analysis examines the profitability of various segments of the company or of various market
segment served by the company. You should evaluate carefully all of the quantitative information
you are given in a case and ask yourself, “ what can I do with this data to make it more
meaningful?”
D. OVERALL FINANCIAL ASSESMENT
You should first consider the financial status of the business and what are the limits the
business can do to avoid problems in the future.
Problem identification
You already know what are the problems present in the organization in order to find a solution.