7 P’S OF MARKETING COCA COLA ASSIGNMENT FOR MA’AM GRACE C. MANTAL BASILIO B. CHAN MEMORIAL AGRICULTURAL AND INDUSTRIAL SCHOOL ENTREPRENEURSHIP BY: JAYSON PERFECTO M. NAVALES PRODUCT Coca-Cola offers a wide range of beverages such as Coca-Cola Classic, Diet Coke, Coca-Cola Zero Sugar, Sprite, Fanta, and more. Each product is designed to cater to different consumer preferences and needs. PLACE Coca-Cola has a strong distribution network globally, including partnerships with bottling companies, distributors, and retailers. The company ensures that its products are available in various retail outlets, including supermarkets, convenience stores, restaurants, and vending machines. PRICE Coca-Cola has adopted a premium pricing strategy for its products. The pricing is higher than the average market price to maintain the brand's premium image and create a perception of quality among customers. Coca-Cola's advertising campaigns are legendary and have helped to establish the brand as one of the most recognized in the world. The company invests heavily in advertising and promotions, including TV, print, and digital advertising, sponsorships of major sporting events, and social media marketing. PEOPLE Coca-Cola invests in employee training and development to ensure that its employees are equipped to deliver excellent customer service. The company also values feedback from its customers, and its customer service representatives are trained to handle customer queries and complaints. PACKAGING Coca-Cola's iconic red and white logo and packaging are recognizable around the world. The brand's packaging and design have been refined over the years to ensure that it remains fresh and modern while still retaining its classic appeal. POSITIONING Coca-Cola has positioned itself as a refreshing, highquality beverage that is perfect for any occasion. The company's marketing efforts focus on creating an emotional connection with customers by emphasizing the brand's values of happiness, togetherness, and refreshment.
