ORAL COMMUNICATION IN CONTEXT Babelyn C. Cabalar (Part-time Instructor) Chief, Web Content – Public Information and Communications Office storynibabel Importance of Effective Communication American Management Association – effective communication is an essential element of achievement in every company, leder, manager, staff, and employee. Importance of Effective Communication - An organization whose people communicate effectively experiences fewer of the misunderstandings that create friction between people, waste time, and cause mistakes. - The strategy of this enterprise is clear to all, and each person understands how his or her work contributes to that strategy. Importance of Effective Communication - Employees listen to customers and, in return, are clear and persuasive in describing their company’s products and services. - Stennes (2013) said that to effectively communicate a complex idea, however, requires skills beyond elementary conversation. Golder rules to follow: 1. Organize thoughts in mind before sharing them with others 2. Communication is Collaborative, not Competitive - The hallmark of effective communication is the coherent verbal projection of your ideas, so that your listener receives the message that you intend to send. Advantage of Effective Communication 1. 2. 3. 4. 5. Conflict is reduced Get more of what you want out of life Have stronger relationships Help people to adopt your ideas People will like you better Intercultural Communication - Is an essential component in today’s highly globalized world. People travel and there is an obvious need to communicate, in most cases its out of one’s culture. - Intercultural communication offers the ability to deal across cultures, which is increasingly important, as the world gets smaller. - Getting smaller doesn’t mean the world is becoming identical, it means having more and more contact with people are culturally different (Bennet cited in Burus, 2014) Importance of Intercultural Communication Mishra (2017) – lacking in Intercultural communication can lead to insult of the culture and people involved. Especially for business people or people providing services on the areas out of their culture. - People interpret messages based on their culture, so the meaning might not be what the other person understands. The intentions might be misinterpreted. - Intercultural differences also cause lack of trust between people as the meaning of trust itself can be different. - Non-verbal communication difference can also increase trust issues between people.
