Culture and Cultural Identity
The importance of identity
Who am I?
I am…
I am…
I am…
I am…
I am…
I am…
Multiple
Identities
Definition of Identity:
“the reflective self-conception or self-image that we
each derive from our family, gender, cultural, ethnic,
and individual socialization process” (Ting-Toomey).
Three levels of identity (Hall):
Personal (what makes us unique)
Relational (our relationships with others)
Cultural, Communal or Social (large-scale communities
such as nationality, ethnicity, gender, religious or political
affiliation)
Selected Social Identities
Racial Identity – a socially constructed idea that still
persists in the United States
Ethnic Identity – derived from a sense of shared heritage,
history, traditions, values, area of origin, and sometimes
language
Gender Identity (different than sexual identity) – how a
particular culture differentiates masculine and feminine
social roles
National Identity – the nation/country one was born into
( or a sense of place)
Identity in Intercultural
Interactions
“Cultural identity is a focal element in intercultural
communication” (Imahori and Cupach).
In intercultural communication, participants will have to search
for a middle ground between their different communication
styles.
With so many intercultural marriages, many US youths
consider cultural diversity as a normal part of social life. “There
is a growing willingness—and ability—to cross cultures, where
one’s personal identity is shaped more by cultural preferences
than by skin color” (Kotkin and Tseng).