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Definition of CSR

Corporate
Social
Responsibility
(CSR)
is
a
concept
whereby
organizations consider the interests of
society, based on the impact of their
activities on customers, employees,
shareholders, communities and the
environment, for all aspects of their
operations.
CSR as per World Business
Council

“The continuing
commitment by
business to behave ethically and
contribute to economic development,
while improving the quality of life of the
workforce and their families as well as of
the local community and society at
large”.
Triple Bottom Line of CSR
Profit
People
Planet
Responsibility Pyramid in
Business
Ethical
Responsibilities
Social
Responsibilities
Legal Responsibilities
Economic Responsibilities
CSR Prime Factors
1. Climate Change
2. Transparency in business practice
3. Ecological diversity
4. Fair trade and fair procurement
5. Corruption prevention
6. Labour rights
7. Health and Safety
8. Education
9. Income equality and fair wages
10. Poverty
Need of CSR
1. Reputation
management /
Goodwill
Creation
7. Quality
6. Cost
efficiency
5. Corporate
liabilities /Legal
claims
2. Employee
attraction
3. Competition
(in general)
4. Investor
relations
Argument over CSR
Businesses
do
not
have
an
unquestioned right to operate in society
 Those
managing business should
recognize that they depend on society
 Business relies on inputs from society
and on socially created institutions
 There is a social contract between
business and society involving mutual
obligations that society and business
recognize that they have to each other

CSR V/s Business
CSR should not be at Cost of Business
 CSR should not affect Profitability of
Business
 CSR should be a Profit Center & not a
cost component
 CSR should only when business is
prospering
 CSR should be Meaning full
 CSR is not a use as sword of ego

CSR – Tax Angle

Sec. 10 of Income Tax
Act


Income Tax
Exemption for
activities like





Research &
Development
Education Activity
Health Activity
MAT credits available
Sec. 80 of Income Tax
Act
Income Tax Deduction
for activities like
Contribution to Relief
Funds
 Contribution to
Employees funds
 Staff Training
 Society Welfare
activities
 Other Benefits

Top Indian Companies in CSR
- Ranking as per CII

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Tata Group
BHEL
Wipro
Bajaj Auto Limited
Larson & Toubro
Otis Elevator Company
ACC
Asian Paints
SAIL
Colgate Palmolive
ITC
Sahara Group
Ashoka Leyland
CSR Activities in India

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Starting social trusts
Anti pollution measures
Adopting villages
Family planning clinics
Training unemployed youth
Community development activities
Conducted social audits on a voluntary basis
Provide medical
Recreational facilities
To develop sports,
Undertake consumer education campaigns etc.
CSR Initiative is India

Tata Group – TIFR , TISS , Tata Cancer
Hospital, Ratan Tata Institute , JRD Tata
Lecture Series – Awards. Nationalization
of Tata enterprises

Ambuja Cement receives International
Reorganization for Di- Salianation
Project in Costal Gujarat
CSR Initiative is India
Wipro – Donation of 1/4th of Personal
Worth’s by Owners for Social Cause
 JSW Steel in Dolvi – Pen , Maharashtra
Provides free electricity to nearby
villages through surplus of captive unit
 Indian Automobile industry promotes
use of CNG for Public Transport
 Solar Energy Street Lightning by various
corporate

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