Basic Initiatives in the
Field of CSR and
Sustainable
Development
Corporate Social Responsiblity
INCREASED EMPLOYEE
SATISFACTION
IMPROVED PUBLIC
IMAGE
INCREASED
CUSTOMER LOYALTY
INCREASED CAPACITY
Corporate Social Responsiblity
ECONOMIC
ENVIRONMENTAL
SOCIAL
Additional Benefits to enacting CSR
and Sustainablity Measures
Increase in productivity
and reducing costs
Increased business ability
to comply with
regulation
CSR AND SUSTAINABLE
DEVELOPMENT
INITIATIVES
LEGO

HAS INVESTED MILLIONS OF
DOLLARS INTO ADDRESSING
CLIMATE CHANGE AND REDUCING
WASTE.

ENVIRONMENTALLY CONSCIOUS
EFFORTS

REDUCED PACKAING USING
SUSTAINABLE MATERIALS

INVESTING IN ALTERNATIVE ENERGY
JOHNSON & JOHNSON

INVESTING IN VARIOUS
ALTERNATIVE ENERGY
SOURCES.

PROVIDING CLEAN
AND SAFE WATER TO
COMMUNITIES
STABUCKS

SOCIALLY RESPONSIBLE HIRING PRACTICE, DIVERSIFYING THEIR
WORKFORCE

HIRING MORE VETERANS, YOUNG PEOPLE LOOKING TO START THEIR
CAREERS AND REFUGEES.
GOOGLE

INVESTING IN RENEWABLE
ENERGY SOURCES AND
SUSTAINABLE OFFICES

CEO IS ALSO KNOWN TO
TAKE STANDS ON CERTAIN
SOCIAL ISSUES,.
PFIZER

FOCUS ON CORPORATE CITIZENSHIP AS SEEN IN ITS HEALTHCARE
INITIATIVES

SPREADING AWARENESS ABOUT NON-INFECTIOUS DISEASES AND
PROVIDING HEALTH CARE SERVICES TO WOMEN AND CHILDREN IN
NEED
Questions for Discussion

People tend to be more upset about the death of a pet than a
death of a thousands of people?

Charities find that they can stimulate more giving by describing the
case of a single named victim of a tragedy that by presenting
statistics about thousands of victim. Does that make sense to you?
Should things work that way?

Will there be a business setting where a a tangible and abstract
phenomenon might help cause someone to act unethically?
CLIMATE AND THE PARIS DEAL

In December 2015, representatives from 195 nations gathered in Paris
and signed an international agreement to address climate change,
which many observers called a breakthrough for several reasons. First,
the fact that a deal was struck at all was a major accomplishment, given
the failure of previous climate change talks. Second, unlike previous
climate change accords that focused exclusively on developed
countries, this pact committed both developed and developing countries
to reduce greenhouse gas emissions. However, the voluntary targets
established by nations in the Paris climate deal fall considerably short of
what many scientists deem necessary to achieve the stated goal of the
negotiations: limiting the global temperature increase to 2 degrees
Celsius. Furthermore, since the established targets are voluntary, they
may be lowered or abandoned due to political resistance, short-term
economic crises, or simply social fatigue or disinterest.
SOME QUESTIONS TO PONDER:

What harms are potentially produced by failing to take action to
control climate change? On the other hand, what harms are
potentially produced by acting to lower carbon emissions?

To what extent do humans have a moral responsibility to future
generations that are yet to be born?

Do prosperous countries have a greater responsibility to take action
and bear more of the costs of controlling climate change than
developing countries? Explain your reasoning.