Salesforce Student Group
Universidad de
Montemorelos
2019 Kickoff Meeting
Introduction to Salesforce
What exactly is Salesforce?
Why is learning Salesforce important?
What is Salesforce Ohana?
What will the student group be doing this
semester?
What is
Salesforce?
What is a Customer Relationship Management (CRM)
System?
“A strategy for managing an organizations relationships and interactions
with customers and potential customers.”
- Salesforce.com
Organizes the information
Records
customer contact
information
ex. Email, telephone,
website, social media
profile
Gives a complete record of
individuals and companies
Improves customer
relationship
management
Creates a 360 view of the
customer and their
interactions with the business
Salesforce Clouds
Why is learning Salesforce
important?
The Salesforce Economy
Creating millions of jobs and millions of Trailblazers
3.3M
$859B
New jobs
by 2022
GDP impact
by 2022
10M
Trailblazers
by 2022
1 in 4
Trailhead users
found a new job
Source 1. IDC White Paper sponsored by Salesforce, The Salesforce Economy Forecast: 3.3 Million New Jobs, $859 Billion New Business Revenues to Be
Created from 2016 to 2022, October 2017 2. Nucleus Research sponsored by Salesforce, The Real Economic Impact of Trailhead, March 2018.
Job Opportunities
• Salesforce.com
• App Exchange Companies
• Consulting
Companies
• Companies that use
Salesforce
Customer
Success
Platform
Connect to your customers in
a whole new way
83% of Fortune 500 companies use
Salesforce
What is Salesforce Ohana?
A Culture of Engaging
All Stakeholders
Trust
Deliver the most trusted infrastructure
and communicate openly.
Customer Success
Focus on customer success to
drive mutual growth.
Innovation
Empower Trailblazers with technology to succeed
in the Fourth Industrial Revolution
Equality
Respect and value a diversity of people.
The
Salesforce
MVPs
Community Includes Everybody
Community
Groups
Student
Groups
Vetforce
Women in
Technology
ISVs
& SIs
Strategy
Technology
What will the student group be
doing this semester?
Mission: Build a vibrant, world wide student community that is
supported by Salesforce employees and the community, to help
students learn Salesforce skills, build their network, and blaze
their trail into the Salesforce ecosystem.
Employers Struggle to Find People with Skills they Need
Employers
Recent Grads
%
81
of companies struggle
to find talent
Source: Survey by Randstad US, 2016
%
71
of employers think
recent grads are unprepared
18
More than learning skills…
+
Learn
Technical or
Business
Skills
+
Support each
other while
learning
Get career
advice and
mentorship
+
+
Ask
questions
=
Build their
network
Become
Job-ready!
Opportunities
• Learn Salesforce through Salesforce Trailhead
• Networking opportunities
• Joint user group events
• Speaker panels
• Career fairs
• Volunteering events
• Certification funding?
• Dreamforce?
Upcoming meetings
• Martes, 17 septiembre
• Martes, 15 octubre
• Martes, 19 noviembre
7:15- 8:45pm
7:15-8:30pm
7:15-8:30pm
Next Steps
1.
2.
3.
4.
Sign up for a Salesforce developer account
Create a trailhead account
Log into the trailblazer community
Sign up for the trailblazer community group
1
2
3
2
4 – Follow instructions for
signing up 
24
1. Sign up for a Salesforce developer account
Go to: developer.salesforce.com/signup
Role: Developer
Company: Universidad de
Montemorelos
Please create a developer
account even if you already have
a trailhead account!
2. Create a Trailhead account
Sign up with your developer edition
credentials
26
3. Log into the Trailblazer Community
https://trailblazer.salesforce.com
1. Click “Featured Groups”
2. Click “Student Groups by
Region”
3. Find the Universidad de
Montemorelos group
4. Feel free to join other user
groups and set notification
preferences
4. Sign up for Trailblazer Community Groups
1. Create an account
2. Click “Find Groups” and search
“Boulder”
3. RSVP and check in for the
kickoff event
28
Start blazing your trail!
Salesforce Career Exploration for Students
Trailhead Basics