A Self-Learning Module in English 10
2nd Quarter, Module 1:
Languages of Research, Campaigns and Advocacies
Most Essential Learning Competency:
Observe the language of research, campaigns and advocacies (EN10G-lva-32).
Name of Student: __________________________ Grade & Section: __________
TO THE LEARNER
As
important
below.
1.
2.
we start our new lesson, I want you to focus and set your mind to the
terms and details that you will be encountering. Be guided by the instructions
Pay attention to the instructions given in each activity.
Enjoy the journey towards grasping new learnings.
EXPECTATIONS
LESSON 1: LANGUAGE OF RESEARCH, CAMPAIGNS AND ADVOCACIES
(EN10G-Iva-32)
This lesson will help you evaluate and make judgment and review the language
of research, campaigns, and advocacies.
Specifically, this module aims to:
● understand the language of research, campaigns, and advocacies;
● explain how one can contribute to personal, social, emotional, and spiritual
aspect of the learners; and
● use the platform/s towards common understanding.
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PRE- TEST
PAPER AND PEN
Directions: Write the letter of the correct answer on the blank before each number by
identifying if the given statements/definitions refer as:
A. Research
B. Campaign
C. Advocacies
______ 1. It is an organized effort which seeks to influence the decision-making process
within a specific group.
______ 2. It refers to the systematic investigation and study of materials and sources in
order to establish facts and reach new conclusions.
______ 3. It is the act of speaking on behalf of or in support of another person, place,
or thing.
______ 4. It is a work in an organized and active way towards a goal, typically a political
or social one.
______ 5. It is a careful and detailed study into a specific problem, concern, or issue
using the scientific method.
LOOKING BACK
As we start the lesson, I want you to read a story of a man carrying a lamp
despite his blindness.
A MAN WITH A LAMP
Once upon a time, there was a small town. There lived a man by himself who couldn’t
see. He was blind. Yet, he carried a lighted lamp with him whenever he went out at night.
One night as he was coming home after having a dinner outside, he came across a
group of young travelers. They saw that he was blind, yet carrying a lighted lamp. They started
passing comments on him and made a fun of him. One of them asked him, “Hey Man! You are
blind and can’t see anything! Why do you carry the lamp then?”
The blind man replied, “Yes, unfortunately, I am blind and I can’t see anything but a
lighted lamp which I am carrying is for the people like you who can see. You may not see the
blind man coming and end up pushing me. That is why I carry a lighted lamp”.
The group of travelers felt ashamed and apologized for their behavior.
https://www.moralstories.org/a-man-with-a-lamp/#close
1. Do you find it unusual for a blind man to carry a lamp?
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2. Why do you think the travelers got confused with the action of the blind man?
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3. What does the story try to tell us?
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BRIEF INTRODUCTION
We have just finished reading the story, “A Man with a Lamp” that shows us that
despite our differences, we must be kind to one other. Just like with our next activity,
how familiar are you with today’s world leaders?
HOW INFORMED ARE YOU?
Directions: Identify the world leaders below and the country that they lead, afterwards
write a short information that you know about them.
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Process Questions:
1. What are the aspects which make these leaders outstanding in their field?
2. What commonality have you observed among these leaders?
3. If there is a message you wish to tell to one of these leaders, to whom it would be
and why?
ACTIVITES
ACTIVITY 1: STAND TALL
Since you have already met some of today's world leaders, how do you think one
can become a leader?
Let us have a glimpse of how the French Revolution started by watching this clip
https://www.youtube.com/watch?v=VEZqarUnVpo. (clip1)
Clip 1 Guide Questions:
1. What triggered the French Revolution?
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____________________________________________________________
Now that you already have the background of what French Revolution is, let us see
how
“the
voices”
of
people
can
create
a
difference.
https://www.youtube.com/watch?v=1q82twrdr0U (clip2)
Clip 2 Guide Questions:
2. If you were in a situation of French Nationals during those times, would you join
the
protest
against
the
government?
Why?
Why
not?
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3. From the lyrics of the song, “Do you Hear the People sing?” (“Do you hear the
people sing, singing the song of angry men? It is the music of the people who will
not be slaves again! When the beating of your heart echoes the beating of there
is a life about to start when tomorrow comes) what does it try to show? Expound.
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4. In which Philippine issue/s can you relate this situation? How do Filipinos handle
such activity?
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ACTIVITY 2: DO YOU KNOW HIM?
Since we are talking about revolution,
here in the Philippines, we also have proven
to the world that we do not allow
dictatorship to lead its way. Let us proceed
to the next part of our discussion.
Do you know this popular person and
his notable contributions in the Philippine
history?
https://cristinailano.files.wordpress.com/2014/05/rizal-700x352.jpg
What do you remember about him? Put your answers in a spider web.
1. How do you think Dr. Jose Rizal brought out the “Filipino” vibe in you?
2. Since you were not born yet during the Spanish Colonization, what are the things
you knew or heard about it? As a student, how does your views about the said
event in Philippine history affect you?
3. If Dr. Rizal were still alive, what do you think would he tell you when another
“revolution” happens? Expound your answer.
REMEMBER
People have different views and opinion about life, economy, religion, politics,
and many more. But, how can one become an effective speaker or writer in research,
campaigns, and advocacies?
Words to Remember:
Advocacy is an action directed at changing the policies, positions, or programs
of any type of institution. It is also the act of speaking on the behalf of
or in support of another person, place which aims to defend or recommend an
idea before other people.
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Campaign is an organized effort which seeks to influence the decision-making progress
within a specific group. It can persuade, excite, or motivate and compensate
others towards a goal whether political, social, or economical.
Moreover, it demonstrates strength in personality, and attempts to
attract positive feelings in an environment.
Research is the systematic investigation into and study of materials and sources to establish
facts and reach new conclusions. It must follow a careful and
detailed study into a specific problem, concern, or issue using the scientific method.
What is ADVOCACY?
It is a process which involves people in decision-making which affects and
influences lives towards a common good.
BASIC ELEMENTS OF AN ADVOCACY
These elements directly affect one another. To activate the goal of a certain
advocacy, the following must be thoroughly studied.
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ADVOCACY PROCESS
Problems and questions are never-ending. One must know how and what to
consider in choosing the right question for immediate response to the issues.
Once questions have been identified, solution must be placed in the table for
evaluation and execution.
Coalition building, division meeting, building awareness, and delivering effective
message are part of this stage. Ensuring political power to the problem and
solution can be highlighted to achieve a certain advocacy.
At this stage, every aspect is being put into its right places- problems are
recognized; solutions are accepted; and political will are acted upon. The
opportunity is bigger which leads to concrete advocacy strategies.
This last stage is often taken for granted but considered to be the most important.
Proper assessment of the actions taken would open windows for improvement
and opportunities which will result for change- change for the betterment of the
people and its advocacy.
What is CAMPAIGN?
It is a science or art of changing what is possible. Campaigns try to persuade others
to be inspired and to be influenced to support a certain cause.
BASIC CAMPAIGN GUIDELINES
DO YOU NEED TO
CAMPAIGN?
It involves a talk to people and persuade them to take into an
action or to a target objective
MOTIVATION NOT
EDUCATION
Campaigns remove the border among the actions to be taken to
increase the reward for others to move. Campaigns limit the
audience’s motivation but not the information. It helps to
educate by doing and experiencing the information gathered.
ANALYZE THE
FORCES
Analyze the problem, draw possible solution- what resources to
be used to obtain a possible conclusion.
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K.I.S.
(KEEP IT SIMPLE)
Campaigns are done when there is a need for an immediate
response to a problem. People needed to be motivated by
simple logic of the campaign’s message and purpose.
RIGHT
COMPONENTSRIGHT ORDERS
Follow the sequence:
awareness -->alignment -->engagement --> action
campaigns involve tons and tons of talk. It must be able to bring
out the ignorance to its audience and open the solutions to their
concern. A reward after a series of talk must be given to build
trust and longer relationship. Show your audience that there is a
need for change and implement the solution, so that, they can
act according to the motivation given.
START FROM
WHERE YOUR
AUDIENCE IS
Do your market research. Put the issue into their language.
Know what your audience wants and needs to create solutions
that fits them.
CONSTRUCT
CRITICAL PATH
When your campaign is complex, audience tends to move their
way out. The campaign must not show the whole scenario,
instead show your audience the step-by- step strategies that
you are planning to do. Be open to what you think is the
problem; how you wish to solve it; and the opportunities you are
eyeing at the end of the campaign.
CAMPAIGN
AGAINST THE
ACCEPTABLE
Campaigns may revolve around an issue, but audience
participation must be taken in consideration. Remember that it
is better to take the issue in smaller parts with 100% support
from your audience, rather than taking the issue 99% with 1%
support from your audience.
MAKE REAL
THINGS HAPPEN
Do not argue, just do things into perspective. Campaigns
become more successful if it is against violence, do not tolerate
wrong doings, and able to justify the moral standards of living.
SAY WHAT YOU
MEAN
Your message must be direct and honest. The more things are
getting complicated, the lesser the tendency to attract more
audience to support the goal and mission of the campaign.
FIND THE
CONFLICTS IN
EVENTSMAKE THE NEWS
In every campaign, it is important to create conflict- aside. It
adds color to the activity, for it is the core reason why a
campaign exists. Conflict creates campaign.
COMMUNICATE IN
PICTURES
Be sure to communicate how to figure out things. Make things
real. Make your campaign mirrors reality. The more you engage
yourself with the audience, the more it makes the objective
realistic.
What is RESEARCH?
Understanding the language of research will help us understand how a certain
question shall be answered through various research processes. It can state how a
research drives into the answer or conclusion by helping one through academic
readings.
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RESEARCH PROCESS
● ASKING A QUESTION
This is the most important part of a research, for without it, no research
will be conducted. To be able to answer a certain question, it must
thoroughly undergo into the process of experiment or observation.
● OBSERVING AND TEST THE DATA
It is important that the idea must undergo the trial phase through a
propose procedure or design. To figure out if the experiment or
observation is on the right track.
● ANALYZING DATA
It should come after the observation or experiment has been done.
Listing the procedure, data, and conclusion can be published, so that
future researches would have a baseline for the upcoming or future
research.
● PUBLISHING CONCLUSION
For the sake of future researchers, it is important to publish the result
of a research for further study and improvement.
CHECK YOUR UNDERSTANDING
POST- TEST
TRUE or FALSE.
A. Directions: Write TRUE if the statement is correct, and FALSE if the statement is
wrong, then correct the word/s that made the statement incorrect.
_______ 1. Campaigns and advocacies must be able to persuade its target audience
to agree to its vision and mission.
_______ 2. Research starts with a question or a problem.
_______ 3. When doing research and campaign, one must not monitor the issues in
environment.
_______ 4. Data gathered must be thoroughly analyzed.
_______ 5. One must not be concerned in research if he or she is only a student.
REFLECTION
Language mirrors our society, the people around us, and ourselves. We need to
be aware of the things around us for us to make judgment and solutions to every
problem we may face.
Having our own voice to a certain advocacy, campaign, and research can make
a huge difference not only with ourselves, but also to the world.
Just like the people we have introduced at the beginning of the lesson, we must
find our voice to help others, open opportunities, and make solutions to the problems
that surround us.
The process may not be as easy as we think, but we must do it to make a
CHANGE.
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WHAT I HAVE LEARNT TODAY?
ANSWERS KEY
Process Questions
Pretest
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2. _______________________________
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3. _______________________________
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1.
2.
3.
4.
5.
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Looking Back
1. _______________________________
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2. _______________________________
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3. _______________________________
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Brief Introduction
Picture 1
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Picture 2
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Picture 3
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Picture 4
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Picture 5
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Activity 1
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2. _______________________________
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3. _______________________________
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4. _______________________________
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Activity 2
1. _______________________________
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2. _______________________________
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3. _______________________________
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Post test
1.
2.
3.
4.
5.
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