OPENED BOOK
MID TERM EXAMINATION
INDUSTRIAL FEASIBILITY ANALYSIS
TIN 327-TIN 51W
Session: Semester Ganjil – AY 2020/2021
Date: Januari 6, 2022
Faculty: Engineering and Computer Science
Duration: 150 minutes
Study Program: Industrial Engineering
Permitted Materials:
Notebook
Level of Study: Undergraduate (S1)
Email : rizal.silalahi@bakrie.ac.id
INSTRUCTIONS TO CANDIDATES:
1. Check the following exam paper information:
Exam paper:
 Total number of pages
: 3
 Attached materials
: 0
 Total number of sections : 1
 Total number of questions : 5
Instructions:
You are required to answer all questions by yourself in Bahasa or
in English. The total number of marks you can be awarded is 100
marks.
2. Please write your name and student ID on the exam paper and answer sheets.
Student Name
Adif Dwi Riyanto
Student ID
1202003005
3. Candidates may use this exam paper to write notes as necessary, but should not remove
it from the examination venue for any reason.
4. Any form of cheating or attempt to cheat is a serious offence leading to dismissal.
Midterm Examination – Semester Ganjil / AY 2020/2021
Soal – 1 Aspek Keuangan (20 %)
Hitunglah dari Neraca dan Rugi Laba dibawah ini dengan menggunakan Analisa
Horizontal, Analisa Vertikal dan Analisa Ratio (Liquidity Ratio, Solvability Ratio,
Activity Ratio, Profitability Ratio, dan Marketability Ratio) dan interpretasikan hasil
perhitungan anda.
NERACA
(dalam Rp 000)
AKTIVA
Aktiva Lancar
Kas & bank
Piutang
Persediaan
Lain-lain
Jml Ak Lancar
Aktiva Tetap
Tanah
Bangunan
Perlengkapan pabrik
Mesin-mesin
Instalasi listrik
Alat Kantor
(Ak. Penyusutan)
Aktiva Lain
Biaya pra operasi
Amortisasi
TOTAL AKTIVA
Dec-02
Dec-01
179,182
102,891
1,509,889
39,858
1,831,819
384,604
394,330
920,055
800
1,699,789
3,850,000
2,000,000
39,636
1,903,502
425,000
17,245
8,235,383
(592,749)
7,642,634
3,850,000
2,000,000
39,636
1,903,502
425,000
17,245
8,235,383
(296,374)
7,939,008
52,789
(16,713)
36,076
52,789
(8,356)
44,433
9,510,529
9,683,230
PASSIVA
Dec-02
Dec-01
Hutang Usaha
Hutang lain-lain
Jumlah Ht. Lancar
199,500
60,538
260,038
662,849
662,849
Hutang Pmg saham
Hutang Jk. Panjng/Bank
5,358,362
-
5,848,685
-
2,500,000
2,500,000
Modal
Modal stor
Laba/rugi ditahan
Laba/rugi berjalan
PASSIVA
671,696
(18,106)
720,433
3,892,129
689,802
3,171,696
9,510,529
(0)
9,683,230
0
Midterm Examination – Semester Ganjil / AY 2020/2021
LABA /RUGI
Uraian
(dalam Rp 000)
Dec-02
Dec-01
####
Des 02
(%)
Penjualan
Biaya bahan baku
9,232,540
5,776,591
6,063,479
3,782,431
62.6
Biaya Operasional
2,307,251
1,245,702
25.0
Biaya admin
Total biaya
373,672
8,457,515
308,469
5,336,602
4.0
91.6
Laba usaha
775,025
726,877
8.4
Biaya/Pendpt lain
(54,592)
(37,076)
Laba sblm pajak
720,433
689,802
7.8
Pajak
121,067
89,768
1.3
Laba bersih
599,366
600,034
6.5
Harga/m3 (Rp 000)
3,515
3,345
Penjualan (m3)
2,627
1,813
100
(0.6)
.
Soal – 2 Aspek Pemasaran (20 %)
Untuk menghitung tingkat permintaan pasar, dan mengukur fesible/tidaknya suatu
kelayakan proyek industri, harus dilakukan perhitungan ramalan kedepan, dengan
beberapa metode pendekatan. Jelaskan beberapa pendekatan yang dipergunakan.
Soal – 3 Aspek Produksi (20 %)
Jelaskan unsur-unsur kelayakan yang dibahas dalam aspek teknis dan produksi
dalam menentukan biaya investasi dan modal kerja.
Soal – 4 Aspek Manajeman dan Organisasi (20 %)
Jelaskan
bagaimana
kriteria
dari
fungsi-fungsi
manajemen
seperti
planning/perencanaan, organizing/pengorganisasian, actuating/pelaksanaan dan
controling/pengawasan dalam penilaian kelayakan suatu proyek industri.
Gambarkan Peta Strategi (Strategy Maps) ke empat perspektif Aspek Aspek dalam
format Balanced Scorecard (BSC) tersebut diatas.
Soal – 5 Business Plan dan Business Model Canvas
Apa perbedaan dan Persamaan antara Business Plan dan Business Model Canvas.
Lebih Penting Yang Mana?
Midterm Examination – Semester Ganjil / AY 2020/2021
SOLUTION
1. Hitunglah dari Neraca dan Rugi Laba dibawah ini dengan menggunakan Analisa Horizontal, Analisa Vertikal dan Analisa Ratio (Liquidity
Ratio, Solvability Ratio, Activity Ratio, Profitability Ratio, dan Marketability Ratio) dan interpretasikan hasil perhitungan anda.
Current Ratio
Analisis ini memberi informasi tentang kemampuan aktiva dalam menutup utang lancar
sehingga menggunakan perbandingan aktiva lancar dan utang lancar. Adapun yang termasuk sebagai aktiva lancar meliputi kas, piutang dagang, persediaan, dan sebagainya;
utang lancar meliputi utang gaji, utang bank, utang dagang, dan sebagainya.
Current ratio = (aktiva lancar : utang lancar) x 100%
Current ratio Dec-02 = (1,831,819 : 260,038) x 100%
Current ratio Dec-02 = 7,04%
Current ratio Dec-01 = (1,699,789 : 662,849) x 100%
Current ratio Dec-02 = 2,56%
Quick Ratio
Analisis ini memberi informasi tentang kemampuan perusahaan dalam memenuhi
kewajiban jangka pendeknya dengan mengurani aktiva lancar dengan persediaan.
Adapun aktiva lancar yang digunakan lebih fokus pada komponen yang lebih likuid.
Quick ratio = [(aktiva lancar – persediaan) : utang lancar] x 100%
Cash Ratio
Analisis ini memberi informasi posisi kas yang dapat menutupi utang lancar dengan
membandingkan antara kas dan aktiva lancar yang dapat segera menjadi uang kas
dengan utang lancar.
Cash ratio = [(kas + setara kas) – utang lancar] x 100%
Rasio Solvabilitas
Rasio ini memperlihatkan kemampuan perusahaan dalam melunasi utangnya baik dalam
jangka pendek maupun panjang jika perusahaan dilikuidasi.
Total Debt to Total Assets Ratio
Analisis ini mengukur persentase besarnya dana yang berasal dari utang, baik utang
jangka pendek maupun jangka panjang.
Debt ratio = (total utang : total aktiva) x 100%
Debt to Equity Ratio
Analisis ini mengukur persentase antara utang dan modal yang dimiliki perusahaan.
Debt to equity ratio = (total utang : modal) x 100%
Rasio Rentabilitas
Rasio ini digunakan untuk mengetahui kemampuan perusahaan dalam mendapat
keuntungan atau laba. Rasio ini biasanya menjadi patokan terhadap keberlangsungan
bisnis.
Midterm Examination – Semester Ganjil / AY 2020/2021
Profit Margin
Analisis ini menghitung sejauh mana perusahaan mampu menghasilkan keuntungan
bersih pada tingkat penjualan tertentu. Selain itu, profit margin juga dapat menunjukan
kemampuan perusahaan dalam menekan biaya pada periode tertentu.
Profit margin = (laba bersih : penjualan) x 100%
Gross Profit Margin
Analisis ini memperlihatkan laba kotor yang dicapai setiap penjualan.
Gross profit margin = (laba kotor : penjualan bersih) x 100%
Net Profit Margin
Analisis ini mengukur laba bersih yang dihasilkan dalam setiap penjualan (dalam rupiah
atau mata uang yang digunakan) dan efisiensi.
Net profit margin = (laba bersih setelah pajak : penjualan bersih) x 100%
Return on Investment (ROI)
Analisis ini menunjukkan kemampuan perusahaan dalam menghasilkan laba yang akan
digunakan untuk menutup sejumlah investasi yang dikeluarkan.
ROI = (laba bersih setelah pajak : investasi) x 100%
Return on Assets
Analisis ini memperlihatkan kemampuan perusahaan untuk menghasilkan keuntungan
dengan seluruh aktiva yang dipunyai.
Return on Assets = (laba sebelum bunga dan pajak : total aktiva) x 100%
Rasio Aktivitas
Rasio ini akan melihat tingkat aktivitas aktiva pada beberapa aset di tingkat kegiatan
tertentu.
Perputaran Piutang
Analisis ini mengukur kualitas piutang dagang dan efisiensi perusahaan dalam
mengumpulkan piutang dan kebijakan kredit yang diberlakukan.
Perputaran piutang = (penjualan bersih : rata-rata piutang dagang)
Perputaran Persediaan
Analisis ini menunjukkan efisiensi perusahaan dalam mengelola dan menjual persediaan
yang dimiliki.
Perputaran persediaan = (harga pokok penjualan : rata-rata persediaan)
Perputaran Aktiva Tetap
Analisis ini menunjukkan sejauh mana efektivitas perusahaan dalam menggunakan
aktiva tetapnya.
Perputaran aktiva tetap = {penjualan : aktiva tetap)
Perputaran Total Aktiva
Analisis ini mengukur efektivitas perusahaan dalam menggunakan total aktiva yang
dimiliki.
Perputaran total aktiva = (penjualan : total aktiva)
Rasio keuangan merupakan alat untuk menganalisis keuangan sebuah perusahaan
dalam menilai kinerja bisnis yang dilakukan. Analisis yang dilakukan pun bermacammacam sesuai tujuan pengukurannya, yakni rasio likuiditas, rasio solvabilitas (leverage),
rasio retentabilitas (provabilitas), dan rasio aktivitas.
Midterm Examination – Semester Ganjil / AY 2020/2021
2.
Untuk menghitung tingkat permintaan pasar, dan mengukur
fesible/tidaknya suatu kelayakan proyek industri, harus dilakukan perhitungan ramalan kedepan, dengan beberapa metode pendekatan. Jelaskan
beberapa pendekatan yang dipergunakan.
SOLUTION
The market, according to experts, is a meeting place between sellers and buyers or a
meeting between the forces of demand and supply to form a price. Another expert
opinion says that the market is a group of people who are organized to bargain, so that
prices are formed. One marketing expert, Stanton, put forward another understanding of
the market, which is a collection of people who have a desire to be satisfied, money to
spend, and a willingness to spend. So, there are three main factors that support the
occurrence of the market, namely people with all their desires, purchasing power, and
behavior in their purchases.
The actual marketing strategy is not only for large companies, small companies must
also have it, for example such as the 4P marketing mix.
The term 4P marketing strategy (Marketing Mix 4P in marketing) is the basis that
must be used as an initial benchmark, when you want to run a business.
Especially for small and medium enterprises or SMEs whose numbers are increasing
day by day in Indonesia.
Analisis pasar kualitatif: mengidentifikasi, memisahkan dan membuat deskripsi pasar.
Analisis pasar kuantitatif: menghitung besarnya perkiraan penjualan 1 tahun mendatang.
Analisis pasar meliputi:
1. Deskripsi pasar (luas pasar, saluran distribusi dan praktek perdagangan setempat)
2. Analisis permintaan dulu dan sekarang (jumlah, nilai konsumsi product ybs dan
identifikasi konsumen)
3. Analisis penawaran dulu dan sekarang (impor, produk lokal), info persaingan,
harga, kualitas dan strategi pemasaran pesaing
4. Perkiraan permintaan yang akan datang dari product ybs.
5. Perkiraan pangsa pasar (mempertimbangkan tingkat permintaan, penawaran, posisi
perusahaan dalam persaingan dan program pemasaran perusahaan)
Strategi pemasaran 4P (Marketing Mix 4P dalam pemasaran) merupakan kumpulan
alat pemasaran taktis yang terdiri dari:
a. Product (produk)
b. Price (harga)
c. Place (tempat)
d. Promotion (promosi)
Keempat komponen atau variable ini dipadukan agar menghasilkan respon yang
diinginkan di pasar.
Midterm Examination – Semester Ganjil / AY 2020/2021
3. Explain the elements of feasibility discussed in the technical and production
aspects in determining investment and working capital costs.
SOLUTION
The most-common feasibility study should include the following sections:









An Executive Summary
Description of Product or Service
Technology Considerations
Product or Service Marketplace
Identification of Specific Market
Marketing Strategy
Organization Structure
Schedule
Financial Projections
Companies should be careful to NOT blindly follow feasibility templates. A welldesigned feasibility study is one that is focused upon and centered on the business
organization.
Types of Feasibility Studies




Technical – hardware and software; existing or new; staffing skills
Financial – initial and future stakeholder investors; ROI benchmarks
Market- industry type; marketing characteristics; market growth; competition
environment; sales projections
Organization- structure; legal; management team’s competency
Typical Steps to a Feasibility Study
1.Preliminary Analysis
To efficiently evaluate alternatives, a pre-feasibility study is often conducted after
discussing a series of business ideas or scenarios. This pre-feasibility study helps to
“frame” and “flesh-out” specific business scenarios, with only some studied more indepth. It is not unusual that during this preliminary analysis, the number of business
alternatives under consideration is reduced from the initial starting point. During this
first step to the feasibility process you may investigate a variety of ways to organize the
business and/or to position the product in the marketplace. It is like an exploratory
journey and you may take several paths before you reach your destination. Just because
the initial analysis is negative does not mean that the proposal does not have merit.
Sometimes limitations or flaws in the proposal can be corrected. If the findings lead you
to proceed with the feasibility study, your work may have resolved some basic issues. A
consultant may help you with the pre-feasibility study, but you should be involved. This
is an opportunity for you to understand the issues of business development.
Midterm Examination – Semester Ganjil / AY 2020/2021
2. Market Assessment
A market assessment (Information File C5-30) may be conducted that will help
determine the viability of a proposed product or service in the marketplace. The market
assessment will also help to identify demand in the market, and at what price. If no
opportunities are found, there may be no reason to proceed further with the feasibility
study. If opportunities are found, the market assessment can give focus and direction in
the construction of business scenarios to investigate in the feasibility study. A market
assessment will provide much of the information for the marketing feasibility section of
the feasibility study
3. Organizational Structures
This step in the feasibility analysis pertains to organization. Staffing requirements,
including management and labor alignment are studied. How many workers are needed
for how long and what other resources will be needed?
4. Financial Controls
It is important to formalize an opening day balance sheet. In this step, first efforts at
projected revenues and expenses are attempted.
5. Points of Vulnerability
Factors that are internal to the project and represent vulnerability to the project’s
short-term or long-term steps should be reviewed and analyzed. These points then can
be controlled or otherwise eliminated.
6. Results and Conclusions
The conclusions of the feasibility study should outline in-depth the various
scenarios examined. The project leaders need to carefully examine the feasibility study
and challenge its underlying assumptions. This is the time to be skeptical. Don’t expect
one alternative to "jump off the page" as being the best scenario. Feasibility studies do
not suddenly become positive or negative. As you accumulate information and investigate alternatives, neither a positive nor negative outcome may emerge. The decision of
whether to proceed is often not clear cut. Major stumbling blocks may emerge that
negate the project. Sometimes these weaknesses can be overcome. Rarely does the
analysis come out overwhelmingly positive. The study will help you assess the trade-off
between the risks and rewards of moving forward with the business project. Remember,
it is not the purpose of the feasibility study or the role of the consultant to decide wheather or not to proceed with a business plan. It is the role of the project leaders to make
this decision, using information from the feasibility study and input from consult ants.
7. Go/No-Go Decision
The go/no-go decision is one of the most critical in business development. It is the
point of no return. Once you have definitely decided to pursue a business scenario, there
is usually no turning back. The feasibility study will be a major information source in
making this decision. This indicates the importance of a properly developed feasibility
study.
Midterm Examination – Semester Ganjil / AY 2020/2021
Feasibility Study vs. Business Plan
A feasibility study is not a business plan. The separate roles of the feasibility
study and the business plan are frequently misunderstood. The feasibility study
provides an investigating function. It addresses the question of "Is this a viable
business venture?" The business plan provides a planning function. The business
plan outlines the actions needed to take the proposal from "idea" to "reality."
Information File C5-68, Writing a Business Plan, offers more discussion of the
drafting a business plan. The feasibility study outlines and analyzes several
alternatives or methods of achieving business success. The feasibility study helps
to narrow the scope of the project to identify the best business scenario(s). The
business plan deals with only one alternative or scenario. The feasibility study
helps to narrow the scope of the project to identify and define two or three
scenarios or alternatives. The person or business conducting the feasibility study
may work with the group to identify the "best" alternative for their situation. This
becomes the basis for the business plan.
The feasibility study is conducted before the business plan. A business plan is
prepared only after the business venture has been deemed to be feasible. If a
proposed business venture is considered to be feasible, a business plan is usually
constructed next that provides a "road-map" of how the business will be created
and developed. The business plan provides the “blueprint” for project
implementation. If the venture is deemed not to be feasible, efforts may be made
to correct its deficiencies, other alternatives may be explored, or the idea is
dropped.
Midterm Examination – Semester Ganjil / AY 2020/2021
4. Jelaskan unsur-unsur kelayakan yang dibahas dalam aspek teknis dan
produksi dalam menentukan biaya investasi dan modal kerja.
SOLUTION
Aspek Teknis (Teknologi)
Tujuan dari aspek teknis adalah untuk mengetahui apakah secara teknis dan teknologi
yang dimiliki rencana bisnis dapat dilaksanakan dengan layak atau tidak, baik saat pembangunan bisnis berjalan atau saat operasional berlangsung.
Beberapa aspek teknis yang dipertimbangkan dalam sebuah perusahaan
contohnya :
 Rencana awal
 Strategi bisnis
 Proses pembuatan
 Kapasitas atau volume produksi
Sedangkan dalam aspek teknologi, hal-hal yang dibahas antara lain :
 Teknologi perusahaan
 Pemilihan mesin dan peralatan
 Kualitas yang dimiliki teknologi
Explain the elements of feasibility discussed in the technical and production aspects
in determining investment and working capital costs.
Technical and technological aspects are discussed after the business or project is
deemed feasible from the marketing aspect. Factors that need to be described are those
concerning the location of the planned business/project, source of raw materials, type of
technology used, production capacity, type and amount of investment required in
addition to making a production plan during the economic life of the project. If the
feasibility study prepared is in the field of production business or activities that carry out
processing, the main factor that needs to be included in the technical aspects of
production is the location of the business or factory to be developed. Factors that need to
be explained, among others, are in terms of raw materials, market conditions, supply of
labor, transportation and electric power facilities, as well as waste management if
needed. Besides that, it is also necessary to explain the possibility of conducting
expansion in the future, both in terms of the possibility of the availability of the area and
the environment, as well as the situation and conditions in which the location of the
business or project is determined. Likewise with the sources of raw materials needed,
whether sourced from abroad, domestically or partly from outside and partly from
within. If sourced from the country, in certain areas, it is also necessary to know about
the supply of these materials in a relatively long time, both in quantity and quality so as
to ensure the continuity of the planned business or project. The choice of the type of
technology used also needs to be explained, both regarding the type, quantity, and size if
needed as well as the reasons for the selection, related to the problems encountered in
addition to other investments.
Through a technical feasibility study, we can evaluate the project’s potential for
success into:
 the development of new products
 the improvement/redesign or development of existing products
 investigating the potential or application of new technology
 researching and developing a project proposal for submission for funding
Midterm Examination – Semester Ganjil / AY 2020/2021
The purpose of the study is to provide the necessary information to enable your
company to come to firm conclusions regarding the project’s viability.
Typical elements involved in carrying out a technical feasibility study may include:
 Technology, topology, material evaluation and selection
 Manufacturing process assessment
 Design and prototyping
 Raw material sourcing
 Cost analysis
A feasibility study seeks to look at whether a proposed endeavor is feasible.
Essentially it looks at the projected market, projected revenue, and projected cost to
implement. It also should look at the marketing aspects, including the likelihood of
competition and the barriers to potential competitors. It almost goes without saying
that an accurate estimate of the technical and financial aspects of producing the good
or service is essential in this calculation. This is a critical part of the cost and risk
determination in terms of the difficulty to produce this good or service.
For example, a new model of an automobile should involve marketing but also ease
and cost of producing the projected body parts. A really sleek design with lots of
complex curves may look very nice but may be technically and economically so
difficult as to be prohibitive. Unless this is factored in from the beginning a good bit
of time and energy could be wasted estimating the feasibility of something that cannot
be made at this point
Midterm Examination – Semester Ganjil / AY 2020/2021
5. Apa perbedaan dan Persamaan antara Business Plan dan Business Model
Canvas. Lebih Penting Yang Mana?
SOLUTION
What are the differences and Similarities between Business Plan and
Business Model Canvas. Which is More Important?
Difference between business plan and business model
The business model is the mechanism through which the company generates its profit
while the business plan is a document presenting the company's strategy and expected
financial performance for the years to come. As you can see, the business model is at the
center of the business plan.
The business model describes how the company is positioned within its industry's value
chain, and how it organises its relations with its suppliers, clients, and partners in order
to generate profits. The business plan translates this positioning in a series of strategic
actions and quantifies their financial impact.
Examples of business models
Here are some examples of the most common business models:
 production
 advertising
 commission
 subscription
 freemium
 accessories
The business model of production
It's the most basic business model, the company sales the products and services it
produces. In order for that business model to be viable, the company needs to generate
enough sales to cover its production , distribution, and storage costs. The advertising
business model Here the goal is to generate revenues by selling advertising space. On
the Internet this model can be segmented based on the type of advertising:
 CPM (cost per thousand): the advertiser pays the publisher a fixed amount for 1,000
impressions.
 CPC (cost per click): the advertiser pays the publisher every time someone clicks on
the ad. The amount paid can be fixed or established through an auction process.
 CPA (cost per action): the advertiser pays every time a specific action is executed.
An action can be a sale or a lead for example. The amount can be fixed or set as a
percentage of the action value.
This business model is already slightly more complex than the production one given
that the company first need to invest in order to create a large audience before it can
attract advertisers.
Business model based on commission (or distribution)
The company acts as an intermediary between the seller and the buyer and takes a cut
of every sell it helps generate. This business model is generally less risky than the 2
previous ones (and therefore less profitable) as the level of investment required can be
minimal.
Midterm Examination – Semester Ganjil / AY 2020/2021
The subscription business model
The company receives revenues from its subscribers at regular intervals.
This business model has one clear advantage: the company knows in advance how much
revenues it is going to generate. The flip side is that it often takes several months to
recover the subscriber acquisition costs leading to a lower cash generation at the
beginning of the cycle.
The freemium business model
The company offers 2 versions of its product. A free version with a limited set of
features which goals are either to raise awareness about the product or to create a
network effect. And a paid version, comprising more features, from which it can
generate enough margin to cover the cost of the free users. The keys to success with this
business model are to be able to generate huge network effect (example: Linkedin)
and/or to convert a sufficient number of free users into paid customers (example:
Uservoice).
The accessories business model
The company offers one product for free or at a price close to its production cost and
generates a profit on the sale of accessories. The classic example of this business model
is the sale of razor blades: razors are sold for nothing but you have to continually buy
expensive blades to be able to use it. This list of business models is far from being
exhaustive, and if you have questions regarding a business model in particular feel free
to ask it using the comment form below.
Business Plan Definition
A business plan is a written document that contains detailed information of the
business, product or service, market, and the entrepreneur vision for the company’s
future. It is basically the most accurate portrait of the field, products and services,
customers, competitors, suppliers, all the operational and financial goals of the
company, its marketing and sales strategy. Its purpose is to display the strengths and
weaknesses of the business and to project the gains and losses of the organizations, in
order to identify the viability and sustainability of the idea.
The business plan is often a long document, made up of several pages. In general, it
contains:
 Cover;
 Table of Contents;
 Executive Summary;
 Business and product/service description;
 Market analysis;
 Competitive Analysis;
 Marketing Plan;
 Operational and Management Plan;
 Financial Plan;
 Supporting data and documents.
Midterm Examination – Semester Ganjil / AY 2020/2021
The goal of the business plan is to determine whether your idea is sustainable or not. It
also shows the weaknesses to be repaired, as well as the strengths to be potentialized. It
is a kind of script, to reduce the chance of failure. The business plan is a core document
if you are looking for partners, in order to demonstrate profitability. Its focus is, indeed,
to provide executives, investors, and any other stakeholders a full overview of the
business. So, it is especially important when you are seeking loans, sources of financing,
and investments. It is the best way to demonstrate that your business is trustworthy and
solid enough for credit.
Business Model vs Business Plan
The difference between Business Model and Business Plan lies in key points like how
they should be developed, where should the focus be, how to organize ideas and what
are their main objectives.
Business Models and Business Plans are important documents to help you plan and
organize your business strategy. It can be either a document for early-stage companies
that need to validate hypothesis or big companies that need to plan ahead, capture
investment or even make an IPO.
Midterm Examination – Semester Ganjil / AY 2020/2021
Whatever the case is, it is very important to understand that these are different terms,
with different purposes and have different tools to develop them. To summarize here,
the key terms that are commonly confused between each other:
Business model – provides a rationale for how a business creates, delivers
and captures value, and examines how the business operates, its underlying
foundations, and the exchange activities and financial flows upon which it can
be successful.
Business Plan – a formal document that typically describes the business and industry,
market strategies, sales potential, and competitive analysis as well as the company’s
long-term goals and objectives.
Depok, 06 Januari 2022
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