Video ‘Whaset is a brand?’ https://www.youtube.com/watch?v=sQLlPC_alT8
(00:00 – 1:43)
00:00 – 00:20
A brand is what people (1) _______ about you, the service you provide or your
organization.
A brand is mostly (2) ______.
00:21 – 00:50
Great brands stand for (3) _______ only.
00:51 – 01:14
Volvo stands for (4) _______.
Harley-Davidson symbolizes (5) ______.
01:14 – 1:43
Starbucks motto says: ‘We’re in the (6) _______ business serving (7) _______.
What does your company brand stand for? What does it focus on?