To be locally acknowledge for it’s magnificent treat wrapped in great amenities, remarkable service and the most picture perfect trip stay imaginable. Providing a good accommodations in which delight every guest by a clean, well maintained room a guest friendly staff, and affordable stay from day to night, one at a time. Content Partnership strong supply chain and information services, exclusive agreements Maximize Net Profit identify potential partners in target channels Clarity in offering that surpasses anything in the market today, best user interface Minimize Operating Cost Improves consistency delivered excellence Offer the best product value improve information service Brand Awareness Customer Service Increase Shareholder Value Improve the target market perception improve sound healthy * Net profit * Operating costs * More Shareholder to invest *1/2 Market share index * 3/4 customer satisfaction index *2/3 focus group user index safety and environmental practices *new product as 1/2 of sales * Brand awareness score * cost efficiency index Reinvented brand base on successes, attract a wider and younger audience *1.5% per yr *1.4%per yr *1.3%per yr *1.5% per yr *90% this yr >80% each focus session 15% this yr 17% per yr >90% every reporting period Employee developmet plan expand capabilities with technology recruit and retain top talents improve industry knowledge * Technology Training index * Conducting Training for new employee 97% in place *93% efficient * 80% * Implement new financia accounting system * Simplify billing operations * competitive end user requirements market studies for new japan regions *create improving offering selective process * Training programme for new offering & user interface * product & marketing training programme * Technology Improvement programme