Uploaded by Delfa Castilla

STRATEGIC-MAP

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To be locally acknowledge for it’s magnificent treat wrapped in great amenities, remarkable service and the most picture perfect trip stay
imaginable.
Providing a good accommodations in which delight every guest by a clean, well maintained room a guest friendly staff, and affordable stay from
day to night, one at a time.
Content Partnership
strong supply chain and
information services,
exclusive agreements
Maximize
Net Profit
identify potential
partners in target
channels
Clarity in offering that surpasses anything in
the market today, best
user interface
Minimize
Operating Cost
Improves
consistency
delivered
excellence
Offer the
best
product
value
improve
information
service
Brand Awareness
Customer Service
Increase
Shareholder
Value
Improve the
target
market
perception
improve
sound
healthy
* Net profit
* Operating costs
* More Shareholder to invest
*1/2 Market share index
* 3/4 customer satisfaction
index
*2/3 focus group user
index
safety and
environmental
practices
*new product as
1/2 of sales
* Brand awareness score
* cost efficiency index
Reinvented brand base on successes, attract a wider and
younger audience
*1.5% per yr
*1.4%per yr
*1.3%per yr
*1.5% per yr
*90% this yr
>80% each
focus
session
15% this yr
17% per yr
>90% every
reporting
period
Employee developmet
plan
expand
capabilities with
technology
recruit
and retain top
talents
improve
industry
knowledge
* Technology Training index
* Conducting Training for
new employee
97% in place
*93% efficient
* 80%
* Implement new financia
accounting system
* Simplify billing operations
* competitive end user requirements
market studies for new japan
regions
*create improving
offering
selective process
* Training programme
for
new offering & user
interface
* product & marketing
training programme
* Technology Improvement
programme
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