! " REPLAY #
5:4
ERASE LETTER
$
REVEAL LETTER
%
REVEAL WORD
& CHECK ' PRINT
Across
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2
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3
G
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M
C
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B
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K
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R
R
O
S
A
K
U
N
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D
4
7
C
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O
5
R
Y
V
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E
A
6
O
L
C
H
U
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8
B
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R
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P
A
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P
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H
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E
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N
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N
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V
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C
A
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S
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U
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L
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G
R
R
R
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R
H
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10
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B
A
N
D
O
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M
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11
M
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K
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9
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Down
E
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A
E
2. (2 words) Calculates how well the
product category of a brand sells at the
retailers carrying the brand
5. The percentage of people in a target
audience exposed to an advertisement.
10. (2 words) The percentage of visitors
who begin but do not complete a
requested task
11. (2 words) The percentage of the total
sales in a product category going to a
particular brand.
R
E
3. (2 words) The total number of times an
advertisement is seen by members of a
target audience.
4. (2 words) The percentage of a target
population that has purchased a
product at least once.
6. (2 words) The percentage of people
seeing an online advertisement who
click the ad to seek further information
from the advertiser
7. (3 words) The percentage of a
particular target group that purchases a
brand for the first time.
8. (2 words) The amount of revenue of a
brand needed to cover costs.
9. (2 words) The percentage of visitors to
a site who navigate away without
venturing beyond the landing page