Assignment
1. Take the buyer decision process and interview five
students about how they purchased a common
product (such as mobile phones, or watch) and
compare how they went through the buyer behavior
model. How did they acquire information, pick
alternatives, make choices, and evaluate the
success of their purchase?
2. Collect any four local advertisements (Electronic or
print) and comment on how they apply in the real
ground.
3. List three of your favorite brand names. What do
you like about the product and/or brand name?
What do you dislike? What image does the brand
have in your mind? How loyal are you toward the
brand? When was the last time you abandoned a
brand name you had used for some time in favor of
a new brand? Why did this happen?
4. List a service that you used and you think as very
good. Why is the service good? Review the service
using the material from the chapter. What specifics
about the service make it very good from
marketing point of view? Now, do the same thing
with a service that you don’t like. After comparing
them separately, compare them against each other.
What could you do to improve the negative
service? If you were a competitor, how could you
attack the positive service?
5. Take one private enterprise (organization) from
your locality, which is established currently (new
business) and assess the way how price actually
charged (which new product pricing strategy is
really implemented by this specific company).
Evaluate its appropriateness against the given
theory.