MGT1061
Slot: C1
Marketing Management
Faculty: Dr. Harikrishnan K
Digital Assignment – 2 and 3 (hand written – Legibly)
Assignment – 2 - Topic
Maximum Marks: 10
Choose a Brand Advertisement (TV – advertisement/ Audio visual) of your Choice
(give the link (eg: YouTube link) of the chosen Brand Advertisement) – Discuss on:
the Strategy, Message, Creativity, Execution, Media and Evaluation pertaining to
the Advertisement you have chosen for the discussion.
Assignment – 3 - Topic
Maximum Marks:10
Identify a Brand Promotion of your Choice and discuss about various Push and
Pull Strategies the chosen Brand adapted and state how you will evaluate the
effectiveness of the Brand Promotion efforts.
Assignment 2 and 3 – Need to be submitted together as Single File
Assignment - Content (excluding Header Page): – Minimum – 2 pages ; Maximum – 4 pages (each
Assignment)
Format : Pdf
Name of Pdf file : Example: 19MIA1001 _MM_DA_2_3
*Assignment - first page should indicate the following:
Name & Registration No; Course Code and Course Title; Digital Assignment – 2 and 3
Please Note: Plagiarism will be viewed seriously.
**Last date for submission in Moodle: 03rd December 2021.
Need to be submitted in MOODLE