NAME:_______________________________
MEDIA STUDIES/BUSINESS
COMBO SUMMATIVE ASSIGNMENT
For this assignment, you will come up with a social responsible business concept and design
two forms of media text to market that concept.
PART 1: The business - DUE BY:_____________________________________
Your business can be a product or service it’s up to you but it must either be produced or
provided in a way that is socially responsible.
BUSINESS NAME:__________________________________________ (2 marks)
BUSINESS DESCRIPTION (10 marks)
Provide a description of your product or service. Include where your business will be based,
where you will source your primary resources from, who your business is targeting, how your
product/service demonstrates social responsibility and how it will be distributed to the public.
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NAME:_______________________________
PART 2: The Media (40 marks)- DUE BY: _________________________________________
You will create two types of media text for your business. These texts can include but are not
limited to:
 Print ads
 Newspaper articles
 Website design
 Radio advertisement
 Television advertisement
 Social media campaign
 Jingle
 Interpretive dance
These two pieces of media must reflect the target market for your product and highlight how
your product or service is produced or delivered in a socially responsible manner. Your media
pieces should be eye catching and entice your target market to either buy your product or use
your service.