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The 5 Steps For Dropshipping With Shopify
Step 1: Picking the product
Anyone that has dropships knows that your product is essentially the most important
part of your dropshipping business. That’s why is CRUCIAL to pick a good, winning
product first before you do all the grunt work like creating a store and building an
instagram for your brand.
So how exactly do you find and picking “winning” products? It's easier than you'd think.
All you have to do is look for ADS! That simple really, just look for what others are
spending money promoting and write it down. If you see a series of different brands
promoting the same product i.e, (A Rose bear) it's a good sign that's going to be a
potential winner. Why?
Because if people are spending money on ads they are DEFINITELY making it back.
Therefore if you see many different brands spending money on the same product it's a
very good indicator that you should sell that as well.
Every 5 swipes on instagram stories and feed posts you'll get hit with a “sponsored”
post.
examples:
Step 2: Creating a store
So after about a week of going through instagram and writing down the most
common products and then cross checking with aliexpress to make sure they
have it, it's time to make a store for that product!
Now your store does not have to be some complex walmart looking machine.
What you really need to focus on is your “Product page”. That is where you'll be
sending all the traffic with your ads later on. Now the way to make a high
converting product page is with emotional hooks, benefits, and reasons why
customers should purchase your items.
Also you want to have reviews on the and some upsells to increase the order
value! Dont worry ill show you an example but if your confused at any point
MAKE SURE you go watch my youtube videos because they are FILLED with
free valuable and actionable content. (My youtube channel is just my name
“Sebastian Ghiorghiu”). Here is a good looking product page.
Step 3: Creating instagram and facebook for your brand.
This step is easy but necessary. You must create an attractive, captivating
instagram page for your brand in order to funnel people into your store! All you
really need for an instagram is your logo in your profile picture, 12+ pictures on
your feed so that your page has a “full” look, and them some fake followers for
social proof. You can get very cheap fake followers off “SMM castle”. Here is a
good example of a branded instagram.
Step 4: Start marketing your products on facebook
Now that your store is pretty and ready to go it's time to start running ads to your
products. You do this in the facebook ad manager.
The strategy we use is called the “Ice fishing strat”, don’t be intimidated all that
really means is we start off with a bunch of low budget ad sets that are identical,
the only different variable in these ad sets are the interests.
This is what we call isolating variables and it's the most effective way to start your
business and waste as little time and money as possible. The ad sets will start at
$5 dollars per day and it will only take 2-3 days to identify which ad sets are
winners and which are losers.
As you can see we start very general “ worldwide, all genders, all ages, and then
1 single interest. Then as we collect data we move forward creating new ad sets
with the winning metrics. This process usually takes about 1-3 weeks and should
be enough to get you a couple hundred orders. Expect 300-800 dollar days in
this phase.
Step 5: Scaling
This is obviously the part that everyone looks forward too, spend more money make
more money. It is and isn't that simple, once you get a couple hundred orders it's time to
create a lookalike audience or LLA. This is basically an audience that facebook created
based solely on the customers that purchased off your store. You can start these LLAs
at 20-50 dollars per day and monitor them closely. If you are getting above a 2.5 ROAS
(Return on ad spend) you can double the budget daily. This is how you get the 1,000+
days.
If you are confused about any of these steps make sure you go and watch my
youtube channel. I give great advice in video form and many people have found it
helpful. Here is a link!
https://www.youtube.com/channel/UCZ59iKBmGRfQlnl73sOX0Lw