SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
SAINT JOSEPH ACADEMY, INC.
ILAYA, BUGASONG, ANTIQUE
Prepared by:
Ms. Teacher
English Teacher
LEARNING MODULE
FOR MEDIA AND
INFORMATION
LITERACY
GRADE 12
Prepared by:
Mr. Jenold S. Paraiso
ICT Teacher
STUDENT NAME:_______________________________________
No part of this material may be reproduced, stored in a retrieval system, or transmitted in any form of by any means (electronic, mechanical, photocopy,
recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Saint Joseph Academy is a learning community of Christian believers where integral and harmonious development is aimed
to equip the youth to become authentic channels of Faith and zealous Bearers of Truth.
As the Dominican institution of learning, SAINT JOSEPH ACADEMY participates and shares in the evangelizing mission
of the Catholic Church, to uphold the TRUTH through a Christ- Centered Education, to foster a deep love and devotion to
the blessed Virgin Mary through the Rosary, to promote intellectual and academic excellence by providing varied
opportunities and experiences for the development of a mature person who personifies a Filipino identity and responsive
to the church and societal needs.
Introduction. This module discuss the introduction to Media and Information Literacy and its application in real-life
situation and Importance of Literacy. At the end of the module the learners are expected to: 1. Define
media literacy, information and technology literacy; 2. Describe clearly the importance of media and
information literacy; 3. Create an MIL design framework for a social media campaign.
Content Standards:
The learner demonstrates understanding of media and information literacy (MIL) and MIL
related concepts.
Performance Standards: The learner organizes a creative and interactive symposium for the community focusing
on being a media and information literate individual.
Dominican Core Value Focus: Truth and Spirituality
Most Essential Learning Competencies
1. Describe how communication is influenced by media and information.
2. Identify the similarities and differences between and among media literacy, information literacy, and
technology literacy.
3. Discuss responsible use of media and information.
Time Table:
Study Schedule
Goals
September 1- September 14
By September 7, lesson one activities in this module are
( Module 1)
expected to be finish and pass.
By September 14, lesson two activities in this module are
expected to be finish and pass.
Good day to you. How do you feel today? I am your Media and Information Literacy subject teacher, Jenold S.
Paraiso. Despite of this amidst pandemic, education should not be neglected that is why the school is using this module as
one of learning modalities to provide a quality education for you.
Lesson 1: Introduction to Media and Information Literacy
Welcome to MIL module1 lesson 1. Day may be good to you! On this lesson we will talk about Media and
Information Literacy. But before that, let us pray first the prayer before study. Now we can start our first quest for this
module.
Note: Before we proceed to the next discussion please answer quest number 1, 2 & 3 at the back of this
module.
MEDIA: The physical objects used to communicate with, or the mass communication through physical
objects such as radio, television, computers, film, etc. It also refers to any physical object used to
communicate.
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
LITERACY: The ability to identify, understand, interpret, create, communicate and compute, using printed and written
materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to
achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.
MEDIA LITERACY: The ability to access, analysed, evaluate, and create media in variety of forms. It aims to empower
citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and
new technologies.
INFORMATION: A broad terms that recovers process data, knowledge derived from study, experience, instruction,
signal, symbols.
INFORMATION LITERACY: The ability to recognize when information is needed, and to locate, evaluate and
effectively communicate information in its various formats.
TECHNOLOGY: The branch of knowledge that deals with creation and use of technical means and their interrelation
with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and
pure science.
TECHNOLOGY LITERACY: The ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technology tools. Using these tools an individual can access, manage, integrate, evaluate,
create and communicate information.
MEDIA AND INFORMATION LITERACY : The essential skills and competencies that allow individuals to engage
with media and other information providers effectively, as well as develop critical thinking and life- long learning skills to
socialized and become active citizens.
Rate Yourself!
On the scale of 1 to 5, kindly rate yourself on how deep you grasps and understand the Introduction to Media and
Information Literacy
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Quest number 1: Do you have enough information to decide?
Please read the ads and decide if you would buy what they are selling or do what they are asking.
AD#1. Juan Batongbakal will look out for your family. No one will be left out. She will bring many projects and
jobs to the area. Vote for Juan BatongBakal for mayor and you’ll get a better future. Would you vote for Juan Batongbakal?
Why or why not?
AD#2. If you are losing your hair, you are using your social life! Get it back with HAIR GROW. Combo HAIR GROW
through your hair each morning and in seven days (7) days you will have a full head of hair. GUARANTEED! Would you
buy HAIR GROW? Why or why not?
AD#3. DOE IMPARTS TO CONSUMERS EFFECTIVE ENERGY- SAVING TIPS
IMAGE SOURCE: https://www.doe.gov.ph/press-releases/doe-imparts-consumers-effective-energy-saving-tips
Would you do what this public service announcement asks? Why or why not?
Thank you for completing quest #1. You earned a key to unlocked quest #2.
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Quest number 2: What is Media anyway?
Your mission is to watch a Media Minute Introduction: What is media anyway? Please visit the link
provided to continue your quest. https://www.youtube.com/watch?v=bBP_kswrtrw). After watching the
video kindly list the top three (3) forms of media you use and interact with others for the past two weeks and rank them
based on how often you use and/or interact with these forms of media.
1._______________________
2. ______________________
3. ______________________
Then, of each form please answer the following questions:
a. Why are you using and/or interacting with this medium?
b. What kind of information you share and/ or received from this medium?
c. How do this media affect the way you share and/ or received information?
d. Do you consider yourself knowledgeable or literate in this medium?
Thank you for completing quest #2. You earned a key to unlocked quest #3.
Quest number 3: Relate to Formulate
A. In this mission we will find a word/ phrases in the box that we think are related to the definition of the terms and
formulate our own definitions for the following terms/ concept:
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information Literacy
A. Let us circle the words in the box that are related to the concept or term listed above. Use different colors of pen or
crayons to circle the words or terms that is related to.
ability
society
information
signals or symbols
integrate
understand
physical object
technology
locate
create
interpret
access
variety of forms
life
traditional media
communicate
analyse
knowledge
environment
new technology
printed
evaluate
study
technological tools
participate
written
media
experience
manage
communication
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
B. Using all circle words, let us formulate our own definitions of the concept or term listed.
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information Literacy
Thank you for completing quest #3. You earned a key to unlocked lesson 2 but before we continue to lesson 2 here are some
hint.
No part of this material may be reproduced, stored in a retrieval system, or transmitted in any form of by any means (electronic, mechanical, photocopy,
recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Lesson 2: IMPORTANCE OF LITERACY
Welcome to MIL module 1 lesson 2. Day may be good to you! On this lesson we will talk about Importance of Literacy. But
before that, please complete quest number 1.
Note: Before we proceed to the next discussion please answer quest number 1 at the back of this
module.
IMPORTANCE OF LITERACY
Literacy has become an essential part of the fabric of model societies, a thread that links all aspects
of life and living in our contemporary world. Its reach is extensive and complex, influencing how fully and
effectively a person is able to engage in the social and economic life of his or her community.
People with good literacy skills are more likely to have:

higher self- esteem

better jobs

better health

higher wage
This is because they are more able to take advantage of the opportunities that life may offer them.
IMPORTANCE OF MEDIA LITERACY
We take a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio,
newspapers and magazines). There are text messages, memes, viral videos, social media, video games, advertising and a
lot more. But media shares one thing: some creates it and it was created for a reason. The digital has made it easy for us to
create media. We do not always know who created something and why they made it and whether it is credible or not. This
makes media literacy an essential skill in the digital age. Specifically, it helps us:

Become a smart consumer of products and information

Learn to think critically

Recognized point of view

Create media responsibly

Identify the role of media in culture

Understand the type of influence made and how we can informed choices.
IMPORTANCE OF INFORMATION LITERACY

To be able to distinguish which among the sources of information are relevant.

An individual will be able to recognize and classify the different forms of media which can be used to secure
relevant and substantial information.

Aid students in developing effective research skills.
IMPORTANCE OF TECHNOLOGYCAL LITERACY

With the new technological discoveries and breakthroughs, people nowadays are hoping to find cure for dreaded
incurable illnesses.

It will save valuable time and help one do things smoothly.
Note: Before we proceed to the next discussion please answer quest number 2 at the back of this
module.
Media and Information Design
The Media and Information Design Framework aims as a guide in the analysis, design,
development, implementation and evaluation of pertinent media and information outputs.
Components
Guide Questions
Target
refers to the intended audience
Audience
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Sender/Author
refers to the producer / creator of the media and information
Key content
refers to the topic, facts, figures and others used in the media and information
Purpose
refers to the reason, motivation or intention of the message.
Form/Style
refers to presentation across the different formats guided by design principles and
elements: tone, mood, color, font types, manipulation of space, speed, direction,
balance, repetition, emphasis, movement, rhythm, unity, contrast, hierarchy, contrast, proportion,
alignment, proximity, pattern, others.
Medium /
refers to the format or platform used in presenting the media and information
Format
The Communication Process
In order to understand how information flows within the media, we should first understand how the basic
communication process works.
There are various types of communication models to show us how humans relay messages to each other. The
simplest and perhaps the oldest model is the Shamonn- Weaver Model of Communication (see Fig. 1) that shows a linear
type of communication process. This means that we follow a straight line of sending a message from one point to another.
From a sender, a message is delivered using a channel to reach the receiver.
In our example, the sender (S) is you, the one who had an idea to share. Thus, you are now the source. From the
source, the message (Ml) is relayed as a piece of information. You use the box, the megaphone, or microphone-speaker as
your channels (C) to spread your message. The channel is essentially the media that helps you reach your intended
audience. The audience--the people who read or listen to your information-is the receiver (R). AS soon as they receive your
information, that s when the communication process ends. This communication process is sometimes referred to as the
SMCR Model.
The Feedback Mechanism
However, there are other improvements to this basic model of communication. A very important factor was
considered: a feedback. Developing the Shan non-Weaver model, other communication theorists like David Berlo were able
to add the receiver's reaction which is sent back to the sender of the message (see Fig. 2.).
Why is feedback important? This is to know if the message was effective. Did the sender encode the idea properly
or not? Did the receiver decode the message properly? Did the channel or the media deliver the information properly? Were
there problems in the way the information was delivered? Were there problems in the way the message was understood?
In our example, you could see if your idea was understood clearly by the people who heard it. If your readers or
listeners nodded in agreement, then that is your clue or signal that they understood what you said. That nod is feedback. If
their eyebrows meet or react to show that they disagree with what you said, that is also feedback. If you receive positive or
negative feedback, that’s okay. The most important thing to consider next is: what will you do with your audience’s
feedback? Will you consider it so that your next message will be clearer? OR will you ignore it and continue sending your
messages without caring what others think?
Fig. 1
S
Communication
Skills
Attitudes
Knowledge
Social systems
Culture
M
Content
Elements
Treatment
Structure
Code
C
Seeing
Hearing
Touching
Smelling
Tasting
R
Communication
Skills
Attitudes
Knowledge
Social systems
Culture
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Fig. 2
Source
Encodes
Decodes
Source
Source
Source
Communication
skills
Content
Hearing
Communication
skills
Attitudes
Elements
Seeing
Attitudes
Knowledge
Treatment
Touching
Knowledge
Social system
Structure
Smelling
Social system
Culture
Code
Tasting
Culture
This is basically what media literacy is all about: the study of how media messages are crafted, sent, and received.
It is about understanding how media senders encode the message, release it through their channels, and figuring out how
media audiences (the receivers) decode the message sent. It also guides us on how we should or could react to such
messages, in order to have proper feedback. We will learn more on that in Unit III.
For now, let’s explore what kinds of media are available out there.
Note: Before we proceed to the next discussion please answer quest number 3 & 4 at the back of this
module.
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Quest number 1: A Future Without Media
Imagine waking up one day to find no internet, libraries, and smart devices. Newspapers, magazines, radio
stations and TV channels have also disappeared.
a. How would you be informed of anything now? Please write you answer on the space provide.
b. How would you share information and communicate news and events? Please write you answer on the space provide.
c. What ways would you have to communicate with one another? Please write you answer on the space provide.
d. How would it affect the way you live? Please write you answer on the space provide.
e. What would society lose in this situation? Please write you answer on the space provide.
Thank you for completing quest #1. You earned a key to unlocked quest #2, but before we continue here are some hint.
Quest number 2: Evaluating Media Using Media and Information Design
Framework
Welcome to quest #2, your mission is to watch video clip on YouTube (Source:#TrashTag, A Social Media
Campaign Columbus, Ohio- Pogo Media on this link: https://www.youtube.com/watch?v=lg94kyTE8hk.
Based on the Social Media Campaign video clip, please accomplish the Media and Information Design Framework to
complete your Quest.
COMPONENT
GUIDE QUESTIONS
Target Audience
Who is the intended audiences?
Sender/ Author
Who is the producer?
Purpose
What is the purpose?
Key Content
What is the topic?
YOUR ANSWER
What is the fact?
Format/ Style
How can I present this information?
How would this affect my audience?
Medium/ Format
What platform will I use? Why?
Thank you for completing quest #2. You earned a key to unlocked quest #3, but before we continue here are some hint.
No part of this material may be reproduced, stored in a retrieval system, or transmitted in any form of by any means (electronic, mechanical, photocopy,
recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Quest number 3: Raise/ Promote awareness
Welcome to quest #3, your mission is to visit the site
https://www.un.org/development/desa/disabilities/envision2030.html. Select one sustainable development
goal and read about it. Then, write an essay on the selected sustainable development goal and how they can raise/
promote awareness about it.
Scoring Criteria for the Essay.
CRITERIA
5
4
3
CONTENT
Main ideas are clear
Main ideas are clear
Main
and
but are not supported
somewhat clear.
are
well
supported by detailed
by
and
information
accurate
2
ideas
are
Main ideas are not
clear.
detailed
information.
ORGANIZATION
Organization of ideas
Organization
supports the writer’s
appropriate and the
generally appropriate
evidence
of
focus.
sequencing of ideas is
and ideas are clearly
organization
or
grouped in a logical
logical.
sequenced, but may
sequencing.
manner. Effective and
transitions are used.
be
Transitions are rear.
Ideas
are
is
Varied
varied transitions are
Organization
is
repetitive.
Transition are used.
used.
Essay
shows
tittle,
The response lacks a
clear
introduction
and conclusion.
WRITING
The
writer
demonstrate
command
conventions
of
of
The
writer
full
demonstrate
the
knowledge
of
the
conventions
of
The
writer
The
writer
lacks
demonstrate minimal
understanding of the
the
control
the
conventions
the
conventions
the
English
language.
errors are evident.
Errors are minor and
Errors are frequents
that
do not interfere with
and interfere with the
interfere
with
the
meaning
meaning
meaning
of
the
thoughts.
language.
the
English
and
English
of
of
English language. No
thoughts.
language.
of
and
Errors are pervasive
complete
thought.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Thank you for completing quest #3. You earned a key to unlocked quest #4.
Quest number 4: I am a CATALYST and an ADVOCATE
Welcome to quest #4. In this mission, you are a catalyst and advocate of one of the sustainable development
goals and tasked to an MIL Design Framework for your social media campaign. Your output serves as your
guide. You will use the following components and guide questions.
COMPONENT
GUIDE QUESTIONS
Sustainable Development Goal
What is your selected sustainable development goal?
Target Audience
Why did you select it?
Who is the intended audience?
Sender/ Author
Who is the producer?
Purpose
What is the purpose?
Key Content
What is the topic?
What is the fact?
Format/ Style
How can I present this information?
How would this affect your audience?
Medium/ Format
What platform will I use? Why?
The output must be in slide presentation to be submitted in your page group.
Scoring Criteria:
ORGANIZATION
10
9
Information in the matrix
Information
is presented clearly and
design
allows
high
level
of
understanding.
8
in
the
matrix
is
7
in
the
In formation in the
matrix
is
design matrix is not
presented clearly and
presented and some
clear, very difficult to
allows for a good
understanding can be
understand.
level
gained.
of
Information
design
understanding.
CONTENT
The
social
The social campaign
The social campaign
Thinking process in
design matrix shows
design matrix shows
the social campaign
complex thinking about
effective
thinking
some thinking about
design matrix is not
the
meaningful
about the meaningful
relationships between
clear. It does not show
between
relationships between
the
relationships between
the
competencies.
design
campaign
matrix
relationships
shows
the MIL competencies.
MIL
MIL
the
competencies.
KNOWLEDGE
The
output
The
competencies.
output
output
demonstrate
knowledge
the
knowledge
sustainable goal selected
sustainable
and
selected and how to
selected and how to
raise awareness about
raise awareness about
it.
it.
how
to
awareness about it.
raise
good
The
demonstrates a thorough
of
MIL
of
demonstrate
the
knowledge
goal
sustainable
some
of
the
goal
Thank you for completing quest #4. You earned a key to unlocked module 2 but before we continue, please take time to
rate yourself.
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recording, or otherwise) without prior written permission from the school.
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SAINT JOSEPH ACADEMY, INC.
Learning Module for Media and Information Literacy
Rate Yourself!
On the scale of 1 to 5, kindly rate yourself on how deep you grasps and understand the Introduction to Media and
Information Literacy
Thank for your effort in completing this module. Before you rest let us pray first the Dominican Blessing.
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recording, or otherwise) without prior written permission from the school.
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