From the 10 items, which one you can and cannot live without ? For the items you cannot live without, explain why… Needs & Wants People can NOT have all the goods and services they want! You must choose some things and give up others! Wants Something that you want, but can live without! Needs Something you have to have to survive! Food Shelter Clothing If you’re lucky enough to have the 10 items, does this mean that you no longer have any wants ? Homework – you may discuss… Activity 1.2 page 10 Submission: Monday, July 20, 2020 We live in a world with great wealth and abundance. So, why scarcity still happen? Economic activities are here to satisfy human wants and needs So why it is still not enough? Economic Problem There are scarce resources in relation to infinite or unlimited wants. Definition The benefit that we are giving up from not having the next most desirable item School uniform IPod School Expensive vacation Adding value How a business add value to a product? *Design an exclusive & attractive retail environment *High quality packaging *Promote & brand the product e.g. Coca Cola & jeans *Create USP