s information, ethos is the speaker, logos is the message, and pathos is the receiver’s emotional
response.
Ethos – CC use ethos to convince customers of its quality. Actually, ethos can affect people in
different ways. Coca Cola is a well known brand and has strong image in the market. This world
renowned brand and its market image are the most important sources of credibility for its marketing
messages. Coca Cola is seen as a brand for the youth and carries a customer friendly image. The
name and logo of coca cola are used in the ad to create connection and trust.
Coca-Cola is a consistent major sponsor of the World Cup.
Pathos - Pathos refers to the use of emotions in messages to stimulate audience’s sense and
makes audience just want to have a Coca-cola bottle. Coke may excel the most at using
Pathos. Coca-cola commercials for decades have appealed to the way people feel The emotions that
the coca cola ad evokes include joy and merriment. The ad shows the bigs having fun and stealing
Coca Cola. the tone of the ad sets a playful mood and encourages fun with Coca Cola.. It's an
advertisement, but it appeals to the consumer's desire for community, for happiness, and the
simplicity of just opening a Coke with your friends.
Logos - is about the use of logic to persuade the user or the audience to buy. Coca Cola’s logic is not
just to quench thirst. It is about creating happier moments full of fun. The one minute long ad is
absolutely full of fun with a fitting tune playing in the background that complements the tone and
mood of the advertisement. this ad may have a reason for a person to believe this is a way to gain
happiness. The image and the text, “open a Coke, open happiness” may be a valid message to
persuade their audience of what their product can give them. Perhaps it is for people seeking
happiness. It just depends on how the audience takes in that information and how they view the
world.